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🇬🇧 Discover how we helped Škoda achieve an impressive engagement time of 25.41 seconds on a 30-second ad, in partnership with Re-Mind PHD. Explore the case study to uncover this success story and see how it can inspire your CTV advertising strategy. ✨ https://hubs.li/Q02_qtXn0

Every CES provides a pulse on the tech industry. This year was no exception, especially at the intersection of mobility + advertising. My takeaways? Proliferation & paradoxes. 1️⃣ Proliferation of Media Networks 🎥 Retail media networks like Instacart, Amazon, and Walmart showcased enhanced user data and new formats, such as interactive screens in shopping carts. Mobility media networks, including OEMs, ride-hail operators, airlines, and Ivee are leveraging user data,  transit time, and trip data to create new revenue streams and data assets. 2️⃣ Proliferation of Screens 📺 The car has become a canvas. Many car manufacturers displayed their infotainment units. Sony’s Afeela and Volvo’s sister company Zeekr really stood out. Zeekr showcased a 55-inch TV in the rear of a mini-van with fully reclining seats, comparable to a first-class flight. Samsung’s The Frame and LG’s transparent OLED screens blend into their surroundings so well that it made me wonder “is that really a screen?” 3️⃣ Metrics Paradox 📊 Technology has provided more measurement capabilities, but without a shared definition, it’s led to confusion. Google’s Ann Bee pointed out that when advertisers see the same ad reported with three different completed video view rates, they could all be correct due to varying definitions among publishers. 😡 4️⃣ Choice Paradox ❓ AI instantly provides specific recommendations, but it struggles with discovery. What happens when you don’t know what you want?  Or how to describe it? Pinterest’s CTO Matt Madrigal emphasized the importance of discovery particularly visually led discovery. 5️⃣ Ad Tech Paradox 🤔  At a Beet.TV panel, Roku’s Sarah (Warner) Harms said that while ad placement efficiency has improved, it has come at the expense of brand storytelling and authentic creative. And the importance of video-based storytelling, especially when integrated with shoppable moments represents a massive opportunity.  OMD's George Manas compared the $900B attributed to shoppable video commerce to the GDP of a country like Australia. 🤯 🛍️ 🇦🇺 If you’re interested in discussing trends at CES or the intersection of mobility + ad tech, DM me. #CES #tech #mobility #advertising #innovation

Please reach out if you want to learn how audio is cranking up the volume in commerce and retail media! #SiriusXMMedia #RetailMedia

Ricky Ow's addition to Viddsee’s board of directors marks a significant milestone as the platform continues to lead and innovate in digital content, promising exciting new developments for brands, streamers, and entertainment partners. Commenting on his appointment, Ow stated, "I look forward to guiding and supporting Viddsee's journey at this transformative phase as we strengthen the platform and empower regional talent, setting new benchmarks in the creative industry." Jia Jian Ho, founder and CEO at Viddsee, also said, "We are incredibly privileged to welcome Ricky to our board. His extensive experience and deep industry insights will be crucial as we advance in innovation and leadership, particularly through challenging yet promising environments." #platforms #appointment #entertainment ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🚗✨ Iconic Ad Campaigns: Week 1 - Audi's "What Do You Want in a Car?" ✨🚗 Welcome to the first post in our series where we share some of the most memorable and creative ad campaigns of all time! This week, we're kicking off with a standout advert from Audi. 🎬 "What Do You Want in a Car?" 🎬 In this iconic ad, Audi poses a simple yet profound question that resonates with every car enthusiast: "What do you want in a car?" The ad brilliantly highlights the key attributes that make Audi a preferred choice—style, performance, and innovation—while seamlessly connecting with its audience on a deeper level.

How Advertising Introduced K-Pop to the World... 🌎 --- 🎰 Not long ago, brands were taking chances on K-Pop's global appeal In 2013, Toyota North America used Hyuna's voice to solidify their slogan: "Let's Go Places" https://lnkd.in/gdQeD9az In 2018, Hyundai Motor Company (현대자동차) hired BTS to reveal the SUV 'Palisade,' 2 years before their first #1 on Billboard Hot 100. https://lnkd.in/giGy3Ffd ⬇️ But here's my favorite case study of advertising's role in K-Pop's rise 🌟 In 2009, girl group 2NEI1 debuted in an LG Electronics commercial. https://lnkd.in/gUNdHByB And just so we're clear what that means... ❌ 2NEI1 had no music or videos before that ad 🍭 Their 1st song "Lollipop" was promo for LG's Lollipop phone 🗣️ Here's what 2NEI1 member "CL" had to say about the experience ↙️ "It was really big in Korea. Since it was a commercial, it was out there all over the place. It was a good start for us!" https://lnkd.in/gM64PKWa Later on... 🏆 2NEI1 is the 1st K-Pop group to hit #1 on Billboard's World Digital Songs 🥇 Their 2011 single "I Am the Best" claimed the #1 spot in Oct. 2014 🤔 How did their 3-year-old song suddenly gain traction overseas? ✅ By getting featured in a Microsoft campaign https://lnkd.in/gvqY7h6U Bold brands have the power to set the trends in music. What's coming next? ⬇️

I can't remember a time when I was seeing more new and different car brands out on the road. 🚗 How is this flowing through to adspend? Australia’s automotive industry sees a 8% year-on-year increase in ad spend for the sector, with EV media spend up by sevenfold! See who the key players are in this highly competitive advertising space with Nielsen’s latest Ad Intel release here: https://bit.ly/4cxSmW1.

📺 The battle for your TV screen: ACR technology & the new ad frontier An interesting shift is happening in Connected TV: AdTech companies aren't just building software anymore - they're moving into manufacturing. Let's unpack that a little bit: 🔍 𝐀𝐂𝐑 (𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧) 𝐢𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞: ▪️ Real-time content identification ▪️ Viewer behaviour tracking (consented) ▪️ Cross-screen measurement ▪️ Enhanced targeting capabilities ▪️ First-party data generation 💡 𝐖𝐡𝐲 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: 1. 𝑫𝒂𝒕𝒂 𝑪𝒐𝒏𝒕𝒓𝒐𝒍 ▪️ Direct access to viewing data ▪️ Owned identity graphs ▪️ Real-time viewing insights ▪️ Hardware-level integration ▪️ Enhanced measurement accuracy 2. 𝑴𝒂𝒓𝒌𝒆𝒕 𝑬𝒗𝒐𝒍𝒖𝒕𝒊𝒐𝒏 ▪️ Vizio's success with inStream ▪️ Samsung Ads' growing presence ▪️ LG Ads Solutions expansion ▪️ New players entering market, such as Titan OS, The Trade Desk (Ventura) ▪️ Integration becoming standard 🎯 𝐓𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐲: ▪️ Own the glass = Own the data ▪️ Control the hardware = Control the stack ▪️ Built-in ACR = Better targeting and attribution ▪️ Direct consumer relationships ▪️ Reduced dependency on third parties ⚡ 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐦𝐩𝐚𝐜𝐭: ▪️ Traditional AdTech companies exploring manufacturing partnerships ▪️ TV manufacturers building ad platforms ▪️ Growing competition for viewing data ▪️ Shift in power dynamics ▪️ Privacy considerations evolving Will we see more AdTech companies moving into hardware, or will manufacturers build their own ad capabilities? #AdTech #ConnectedTV #DigitalAdvertising #Technology #MediaTech #Innovation #Advertising

#IMPACTSpotlight: We take you back to IMPACT's early days and showcase two stories from 2010. #IMPACTMagazine #IMPACT20 #Flashback #Advertising

❝The results were better than expected, Makwana said, adding that the brand lift numbers Sony saw from this campaign exceeded what it sees in other channels.❞ ❝In addition to the 42% increase in brand image and 35% increase in brand consideration found in the Happydemics study, Sony also noticed an increase in Google search traffic for the INZONE line of products, increased traffic to the product site and heavier foot traffic at retailers following the campaign.❞ 🚀🚀🚀 The secret of non-disruptive in-game ad performance is out the box after Sony talked to Adexchanger about their success here: https://lnkd.in/eytqfsPn If you want to get outsized returns from this channel before every advertiser jumps in, now may be your last chance to be an early adopter