XRC Ventures’ Post

I was first introduced to the idea of nootropics (supplements for your brain) when Dan Freed pitched his company to us and joined XRC as a portfolio company. I immediately thought of the movie Limitless and thought it was fiction IRL. ⚡ 🧠 💊 Today, whether it’s someone with ADHD seeking focus after Adderall, an artist sparking creativity, or an engineer supercharging deep thinking, more Americans are turning to nootropics, adaptogens, and mushrooms. These powerful supplements can help alleviate brain fog, sharpen focus, manage stress and anxiety, boost immunity, and optimize sleep. 🍄 💊 💡 ❤️ 💤 Supplement sales for brain/cognitive health were one of the fastest-growing VMS categories in 2023 (up 7.3% YoY) 📈 . Nearly 1️⃣ in 3️⃣ Americans have tried nootropics and we expect that number to rise as awareness spreads, particularly given an aging population where cognitive decline is a major concern. Proud to see our portfolio company, Thesis, leading the charge in this space! 🚀 ✨ Personal Tip: I found Lion’s Mane to be incredibly helpful for post-COVID brain fog. Mamas, it might also help with "mom" brain! 📊 Read more about nootropics and the other themes we are bullish on in our Q2 Report on Health and Wellness (Link here: https://lnkd.in/eKzrygY2)! #founders #investors #VCs #XRCproud #VMS #healthandwellness #nootropics #brainfog #focus #mentalhealth #venturecapital