📊 How have RGM and trade strategies shifted in the CPG Industry? 2023 was a challenging year, blending post-COVID recovery with high inflation rates, slower demand and intensified competition. As a result, we have witnessed: - 42% of companies increasing trade spend - Significant investments in both e-commerce and modern trade channels - Intensified focus on assortments The silver lining? Many FMCGs now report enhanced visibility into margin drivers and fair value sharing with trade partners, thanks to the deployment of #RGM platforms and techniques. 👍 Want to learn more? Download XTEL's 2024 RGM Study: https://bit.ly/4dUHN0W #FMCG #TradeMarketing #RetailStrategy #AIinCPGs #CPGIndustry #CPGnow #RevenueGrowthManagement
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Worth to Read External Happenings around the Industry Major Learnings from Article 1. Premiumisation in the product portfolio is must for Growth 2. Omni Channel Distribution 3. Availability in right quantities plays an important role in offtake 4. Data Driven Decision for Product Placement #FMCGIndustry https://lnkd.in/gTuUhagB
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SVP, Group Director, for the Path to Purchase Institute, Progressive Grocer and Consumer Goods Technology
Check out the latest issue of the Path to Purchase Institute magazine (Jan/Feb edition) for insights on upcoming trends in trans and retail media, along with retail media network ratings. #RetailInnovation #retailmediatrends #P2PI Path to Purchase Institute Click the link to see the magazine - https://lnkd.in/eYT8Fa6v
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The Foundation of UNIFIED INTELLIGENCE 2024 RETAIL AND CONSUMER GOODS ANALYTICS STUDY https://lnkd.in/g6sjyMrK #consumertrends #consumerbehavior #consumergoodsindustry #fmcg #fmcgindustry #salesinformation #digitization #fmcgnews #digitaltransformation #sellingsystems
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Pack the most punch into your 2024 FMCG growth strategy 🚀 Our bi-annual FMCG report, based on the 5th edition of our Behavior Change study across 20 EU countries, reveals the shifts in shopper routines that occurred in 2023 and explores the implications for 2024. Purchase the report ➡️ https://lnkd.in/eWPrba8g #BehaviorChange #FMCG #Retail #ConsumerPanelServices #CPSgfk #shopperinsights
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Retailers play a critical role in our industry, and your participation would be invaluable as we are focusing efforts on increasing our Retailer membership, because of how strongly we feel retailers are to the industry. **Why Retailers are so important to CBA:** 💡Retailers complete the industry picture, providing crucial insights from the front lines of consumer interaction 💡They help unify industry standards, potentially leading to a more streamlined and efficient approach to testing and quality assurance 💡 Retailers offer invaluable perspective on market trends, consumer demands, and industry challenges #StrongerTogether #IndustryStandards #CBAMembership
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The CPG landscape is dynamic and challenging to navigate—and that won't change. But suppliers can change how they approach strategic decision-making to overcome these challenges. As CPGs strive for brand loyalty, increased shelf space, competitive advantages, and sustained growth, harnessing the power of retail sales data and insights becomes paramount to surviving and thriving in an ever-evolving marketplace. Learn how precise retail sales data and insights help CPGs power through the challenges and complexities of a dynamic market to better meet consumer demand. https://hubs.li/Q02dr9KV0 #dataanalytics #datastrategy #consumergoods #cpg #consumerpackagedgoods #datainsights #retaildata
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When RSR Research (Retail Systems Research) asked ~175 FMCG and general merchandise retailers how well they manage price and promotion processes, the responses revealed struggles to keep up with consumer expectations and competitive pressures. For example, less than 40% strongly agreed that they have the ability to quickly respond to competitors' price changes. Download the survey results and analysis via the link below. ➡️ https://bit.ly/4ebqnN1
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Really interesting and timely piece of work by RSR Research. Interesting because the gap between philosophy and execution is so wide...and timely because every retailer is being forced to rethink the role of regular price and promotion across their assortment. I hope you are able to leverage this in your retail operation.
Fuel your growth and innovate at scale. 🌐 A recent survey by RSR Research (Retail Systems Research) involving over 100 FMCG and General Merchandise (GM) leaders uncovered a significant gap in pricing and promotions optimization practices. Grocery retailers are grappling with a disconnection between their aspirations and actual operational capabilities, largely due to a lack of essential technology and digital transformation tools. Discover the comprehensive insights, key findings, and invaluable recommendations by downloading the full RSR report today. Don't miss the opportunity to bridge the gap and propel your business forward. 📈💡 https://lnkd.in/eezvBUfs #FMCGTrends #RetailInnovation #DigitalTransformation #PricingOptimization
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Finnish digital and data solutions help companies plan better, sell more and waste less 💹 Ambassador Arto Haapea will open RELEX Solutions's Retail & CPG Forum in Melbourne on 5 September. RELEX Solutions offer a unified platform from #Finland that provides one source of data and visibility to help retailers, wholesale companies, and consumer packaged goods manufacturers align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain. It's great to see Finnish solutions leading the way down under!
Join us at the Retail & CPG Forum in Melbourne on September 5th. Engage with industry leaders to explore how AI-powered solutions can optimize inventory, enhance demand forecasting, and ensure product quality. The event will also feature remarks from His Excellency Arto Haapea, Ambassador to Australia and New Zealand. Strengthen your business’s competitive edge and drive sustainable growth. https://lnkd.in/drcYQvFF #SupplyChain #Retail #CPG #RELEXLive
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Fuel your growth and innovate at scale. 🌐 A recent survey by RSR Research (Retail Systems Research) involving over 100 FMCG and General Merchandise (GM) leaders uncovered a significant gap in pricing and promotions optimization practices. Grocery retailers are grappling with a disconnection between their aspirations and actual operational capabilities, largely due to a lack of essential technology and digital transformation tools. Discover the comprehensive insights, key findings, and invaluable recommendations by downloading the full RSR report today. Don't miss the opportunity to bridge the gap and propel your business forward. 📈💡 https://lnkd.in/eezvBUfs #FMCGTrends #RetailInnovation #DigitalTransformation #PricingOptimization
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