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Organizing a successful conference or summit is a multifaceted endeavor that involves a myriad of moving parts. One crucial aspect of these events is attracting exhibitors who can showcase their products or services to a relevant and engaged audience. Exhibitors not only provide valuable resources to your event but also contribute to its financial sustainability. To ensure your conference or summit thrives, it's essential to implement effective strategies to entice exhibitors. In this article, we will explore a range of approaches to help you get exhibitors to your conference or summit. #event #eventplanning #eventplanner #conference #summit #audacityspeakers
Driving Exhibitor Participation: Tips for Conference and Summit Planners
audacityspeakers.com
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Part 2: Last week I shared the first 5 of Greg Topalian’s 10 year/10 predictions for our industry. Greg shared these during his session at The Exhibitions and Conventions Executive Forum in DC. Here’s the final 5: 6️⃣ 40/60% of trade show revenues will come from attendees. - There are/will be new ways to charge and increase revenues if you focus on the attendees and the experiences they want and will pay for. - Balance revenues out and stop the overreliance on sponsorships. 7️⃣ Attendees want meetings but are telling us “I don’t want to meet the people you want me to meet with. I want to choose, not you”. - Ask attendees who they want to meet. - Then make sure they meet. 8️⃣ It’s far too easy to keep charging exhibitors a bit more than to try and solve the BIG problems (like unlocking the meetings issue). - Squeezing revenues from exhibitors has gotten old and limiting so stop focusing on that. - Sort out your big issues which would fix revenues for the long term. 9️⃣ Your industry isn't that special. Lots of event execs say, “My industry wouldn’t like that,” but even accountants have human interests, like sports, music, etc. - Remember your industry is made up of real people, not job titles. - No matter what someone does for a job - don’t stereotype the kind of experience they might like because of their (supposedly boring) job title. 🔟 Organisers will ask themselves, “Can I really create the experience I want in a traditional exhibition venue?” The answer may well be “no.” - We’ll see more events running in unusual venues, which allow them to deliver richer experiences. Anything to add? #ecef2024 #eventprofs #exhibitions PS. These aren’t from a transcript but my own scribbles - apologies to Greg if I misrepresented anything. PPS. Sorry if I’ve offended any accountants - please don’t take it personally, I love accountants so much I’m married to one.
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Organizers and exhibitors rely on each other to achieve their business goals, but how can exhibition teams justify their participation, and what support can organizers provide? Explori's very own Alex Temple will be leading a thought-provoking panel discussion at IMEX Frankfurt tomorrow on the symbiotic relationship between organizers and exhibitors at trade shows. In this session, Alex will lead a panel with industry experts Laura Pett of Sportingtech and Steven Small of Informa as they delve into the key challenges facing exhibitors today and explore strategies for defending spend and participation at exhibitions. Discover how organizers are stepping up to support exhibitors and collaborate for a thriving industry, whilst exploring where to: - Define the key challenges facing exhibitors in the current landscape. - Generate innovative ideas for exhibitors to justify their spend and participation. - Examine the proactive steps organizers are taking to ensure exhibitor success. Don't miss out on this insightful discussion! Join us at IMEX and gain valuable insights to elevate your exhibition strategy. See you there! #IMEXcited #Eventprofs #IndustryInsights
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📢 Excited to announce the release of our latest whitepaper: "Increasing the ROI of your event”. This comprehensive guide delves into strategies aimed at increasing the ROI of your event and generating value for exhibitors. In a post-COVID landscape, face-to-face interactions remain unparalleled for inspiring people, strengthening relationships, and closing deals. However, exhibitors have grown more discerning, requiring clear value propositions before committing to physical events. Return on Investment is a simple calculation: the results gained from taking part in an exhibition minus the costs involved. The latter investment is easily quantifiable but how can exhibitors determine the return? Our whitepaper equips you with insights on calculating Return on Investment and empowering exhibitors to determine the value they can expect. Click the link below to access your copy and elevate your event organising game! 📈✨ https://bit.ly/3ThjUXZ #HouseofEvents #EventROI #ExhibitorValue
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Today’s senior living professionals rarely have direct access to so many supplier solutions in one location…in such a concentrated period of time. Take advantage of it. It’s YOUR Expo and it’s for YOUR business. Bring your objectives to the Expo Hall and have the important conversations that could lead to new partnerships. The BIG 3: Benefits to the Expo Visitor SPECIALIZED KNOWLEDGE. Suppliers have specialized knowledge and a deep understanding of technologies and business processes that may not always be readily clear. They have data, market insights, and trends across their operating customers—all with a willingness to share. DISCOVERY. The most exciting aspect of the Expo Hall, the potential discovery of a new product, service, technology, or partnership can literally breathe new life into an age-old challenge. DUE DILIGENCE. Attendees owe it to themselves, their colleagues, and their businesses to put the time in and vet solutions that have the potential to change the way they do business, generate more revenue, cut costs, or create an easier path. https://lnkd.in/e-4ahunQ
Tuesday Night Reception
hmpglobalevents.com
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Marketing strategist, Chartered Marketer, and skilled writer, with a proven track record of helping businesses to grow.
Some time ago, I was in a marketing meeting with a company and they were debating as to whether to attend the annual big industry exhibition again that year, or if they should put the budget to better use. With my help, we identified their past mistakes and we had the most successful event yet. To find out more about the process I followed and how to make exhibitions work in your favour, read on... Go to: https://buff.ly/3TCgH6L #marketingblog #marketingstrategist #exhibitions
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By integrating your exhibitors' promotional efforts into your overall strategy, you're not just amplifying the buzz—it helps create an interconnected web of engagement that elevates the entire event's appeal. Remember, when your exhibitors thrive, your event does too. #CompuSystems #eventorganizer #exhibitions #eventprofessionals
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Loved seeing the creativity in the room at a recent Exciting Exhibitions workshop I delivered. Getting attendees to think about what they wanted to happen as a result of spending time and money to exhibit rather than what branded merch shall we order oh and how many leaflets do we need! Many organisations do the business card draw, tub of choccies or some game that has nothing to do with their business. These workshops give you time to get creative and think about what you can do to create the all important buzz on your stand which in turn gives you time to engage with potential customers. Here are some photos of exhibitors who smashed it at the exhibition … standing out from those who had a pile of freebies and no engagement. Each of their activities were designed to draw people to the stand and had a relevance to their business. If you’ve got an exhibition coming up, let’s book in a session to get the most from your time/investment. Feel free to drop me a private message or comment below.
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Part 1: Want to hear Greg Topalian’s 10 year/10 predictions for our industry? A week or so ago, I shared a review and learnings from my recent visit to The Exhibitions and Conventions Executive Forum in DC. After an honest review of his previous predictions for the exhibitions industry, Greg shared a new set with the audience. They resonated so much with me - I sat through the whole session nodding my head like Miley Cyrus! I think these are gold. What about you? The first 5 predictions: 1️⃣ B2B events will become a consumer-like experience. - Participants want memorable experiences and real connections. - Your competition is not other exhibition organisers, it’s brands who will design what they need because you’re not delivering it. 2️⃣ Costs are out of control - something’s gotta give. - Organisers will start considering 2nd and 3rd-tier cities to lower costs. If their brand is strong enough, they can be confident that their participants will follow them anywhere. - There’ll be a new era of vendor relationships. They’ll stop being buyer/seller-centric and instead become full-on collaborations. 3️⃣ Taking responsibility for delivering meaningful connections is NOT optional - organisers HAVE to deliver meetings. - They’ll stop trying to monitise meetings with exhibitors. - It’s far too easy to try and make a quick buck by charging exhibitors, but instead they'll focus on solving the meeting issues FOR attendees and deliver what THEY want. 4️⃣ Deep fake content. There is so much mistrust around content that in-person events will become a key source of TRUST and clarity. - E-learning will become a major revenue source, possibly bigger than the current trade show model. - Learning will be taken online, and organisers will become a trusted source of learning for their industries. 5️⃣ Fans. A shift to focus on the attendees. Attendees are part of an organiser’s financial equation or SHOULD be. - Attendees want meetings, they want experiences, they want VIP options - they WILL pay. I’ll share the final 5 predictions next week. #ecef2024 #eventprofs #exhibitions PS. These aren’t from a transcript but my own notes; it was hard to read back my enthusiastic scribbles! So, apologies, Greg, if I have misrepresented anything here!
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These predictions are 10/10 Thank you Tamar Beck for sharing Greg Topalian’s predictions. The first 5 are some heavy hitters that align with our predictions for the industry. Points 1, 2, and 5 really resonated. Here’s our takes: ⚡️1. “B2B events will become a consumer-like experience.“⚡️ Yes, and they are already leaning that way. We often talk about arming current strategic creative teams with the tools they need to create unstoppable experiences. This includes attending some of our favorite B2C events to see how trends and experiences come to life in that space. It’s a competitive space + attendee expectations are on the rise. Taking inspiration and guidance from this sector is so valuable. P.S. We have a post about all of our favorite events for Creative #EventProfs to attend on our Instagram. Check it out: https://lnkd.in/eYEQ_WCc ⚡️2. “Costs are out of control - something’s gotta give.“⚡️ Keying into the idea of suppliers as collaborators. Vendors are so much more valuable than we often give them credit for. These individuals are subject matter experts in their fields. They can be good when kept in the buyer-seller relationship, but when you let them behind the curtain, it is a winning combination. ⚡️5. “Fans. A shift to focus on the attendees. Attendees are part of an organizer’s financial equation or SHOULD be.”⚡️ Events are designed for attendees. At least they should be. As much as stakeholders need to see ROI from the event, so do attendees if they are going to come back + recommend it to peers. Having attendees-focused event strategy + design means you have to consider every touchpoint in their journey and how to intentionally engage with them. It’s about VIP experiences, personalization, and creating these moments they can’t get anywhere else. As attendees’ expectations are on the rise our execution needs to match if we want to keep up. ⚡️Bonus - Focus on Strategy + Creative⚡️ Adding one prediction, of our own - the shift to strategy and creative focus. For the last few years the industry has been stuck in this last-minute tactics-first progression. We’ve been seeing conversation about the importance of taking time + a strategic approach. Investing in creative teams to tackle strategic challenges and to design unforgettable experiences will continue to grow. Excited to see the next 5 #MeetingsAndEvents industry predictions. What do you think? Do you have any predictions?
Part 1: Want to hear Greg Topalian’s 10 year/10 predictions for our industry? A week or so ago, I shared a review and learnings from my recent visit to The Exhibitions and Conventions Executive Forum in DC. After an honest review of his previous predictions for the exhibitions industry, Greg shared a new set with the audience. They resonated so much with me - I sat through the whole session nodding my head like Miley Cyrus! I think these are gold. What about you? The first 5 predictions: 1️⃣ B2B events will become a consumer-like experience. - Participants want memorable experiences and real connections. - Your competition is not other exhibition organisers, it’s brands who will design what they need because you’re not delivering it. 2️⃣ Costs are out of control - something’s gotta give. - Organisers will start considering 2nd and 3rd-tier cities to lower costs. If their brand is strong enough, they can be confident that their participants will follow them anywhere. - There’ll be a new era of vendor relationships. They’ll stop being buyer/seller-centric and instead become full-on collaborations. 3️⃣ Taking responsibility for delivering meaningful connections is NOT optional - organisers HAVE to deliver meetings. - They’ll stop trying to monitise meetings with exhibitors. - It’s far too easy to try and make a quick buck by charging exhibitors, but instead they'll focus on solving the meeting issues FOR attendees and deliver what THEY want. 4️⃣ Deep fake content. There is so much mistrust around content that in-person events will become a key source of TRUST and clarity. - E-learning will become a major revenue source, possibly bigger than the current trade show model. - Learning will be taken online, and organisers will become a trusted source of learning for their industries. 5️⃣ Fans. A shift to focus on the attendees. Attendees are part of an organiser’s financial equation or SHOULD be. - Attendees want meetings, they want experiences, they want VIP options - they WILL pay. I’ll share the final 5 predictions next week. #ecef2024 #eventprofs #exhibitions PS. These aren’t from a transcript but my own notes; it was hard to read back my enthusiastic scribbles! So, apologies, Greg, if I have misrepresented anything here!
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