Do you ever feel like you're on the losing end of a tug-of-war match with client budgets shrinking yet you're being asked to get more performance? 🤷♂️
Life is like a tug-of-war competition. We're in the middle of the rope and people around us have a strong influence on our behaviour pulling us in different directions. The stronger the team, the more likely we are to end up like them.
If more people around us exercise and eat healthily, the better the chance we have of adopting these habits, but if more people around us smoke and drink heavily, we'll likely do the same.
It's the same with brands. If more people order from Dominos, I'm less likely to order a Pizza Hut. 🍕
And this is the tug of war you're in with your marketing campaigns.
Every person is surrounded by competing, real-world influence.
And just like you shouldn't enter a tug-of-war competition with the England rugby team, you shouldn't be trying to fight where your influence is low.
Sure, you want to be everywhere, but fighting where your weak is not the answer. 🙉
Find the areas where you have real-world influence on your side and it's like adding Mr T. as the anchor to your tug-of-war team. Unstoppable.
So if you're bored of continually feeling like you're going to get pulled over, focus on areas where you have real-world influence and you'll be winning in no time.
If you want to see WHERE these areas are, speak with Herdify
Specialty Fabrications for Brand Experiences, Environments, Events, and Exhibitions
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