Yakov Smart’s Post

ATMs That Fund Your Deals? LIVE Q and A Session: Discover the ATM Method for funding your deals at the push of a button HINT: Every capital raiser needs to know this

11 Ways To Find More Investors LIVE Q and A: Discover 11 ways to find high net-worth investors who can fund your deals and get answers to your questions

I'm curious: For those of you raising capital and actively talking to investors... What's the #1 question you're hearing from investors right now? Let me know in the comments so other people can chime in too 👇

According to a recent study, the avg. user spends over 2 hours on social media each day. I'm curious to see how much time people in my network think they're spending:

Trying to “educate” investors? Most capital raisers epically FAIL at this ⚠️⚠️⚠️ Here’s why: There are two major mistakes you’re making, and you probably don’t even know it. The first mistake is what we’ll call the “expert’s mistake.” Here’s what that means: You’ve probably invested a lot of time and energy understanding the market and how to evaluate opportunities. You might have even learned a thing or two from the school of hard knocks by having a deal go south. Because you know so much information about deals and investing in general… You completely miss the mark trying to educate and attract new investors. Example: Most accredited investors don’t even know what a syndication is! When you go into too much detail too early, you confuse people and lose their attention. You’re better off keeping things high-level and educating investors on fundamentals along with the big picture benefits that create an emotional response. In other words, being too much of an expert can shoot you in the foot with your marketing. I’m fortunate not to have this issue when talking about investments… However, have gone too far down that expert rabbit hole before when talking about automations and marketing ;) There’s also a second mistake that’s more nuanced but also more powerful. If you’d like to know what that second mistake is and how you can stop making it… Just message me the word “Send”, and my team will send you a blurb explaining it in more detail.

Oversubscribed ⚠️⚠️⚠️ By $40,000,000? That's the report on GRANT CARDONE's raise to acquire a Scottsdale office complex about 5 minutes from where I used to live. Here are 5 lessons from what Grant has done you can use to raise a lot more capital too: 1. Grew his investor network (Before the deal) Grant has been around for a while and obviously has a huge network of fans and investors. Too many people think that the money will just come when they have a great deal. Even Grant had to build his investor network well beyond friends and family so he could take down these types of deals. 2. Invested in marketing How many millions do you think Grant has invested in marketing and personal branding in the past few years? A lot of RE entrepreneurs say they want to scale their capital raising and line-up big time investors, but they're not willing to invest in themselves or their marketing. A marketing investment, when done the right way, has higher ROI potential than just about any investment you can make in a real estate deal. 3. Leveraged marketing assets Just like real estate assets, there are marketing assets you can use to establish your credibility and build trust at scale. Some of the best ones include webinars, podcasts and books. All of which Grant has been leveraging for years. 4. Relied on multiple lead sources Similar to multiple streams of income, you want to have multiple lead sources for finding investors. While you don't want to spread yourself too thin and necessarily be on every platform, it's smart to reach potential investors across multiple channels. 5. Understood the compound effect Grant wasn't able to oversubscribe a deal by $40,000,000 overnight. His investments in marketing and efforts have compounded over the years, creating these types of results. It's important to be in it for the long game and recognize how scalable marketing and relationship building compounds over the years. Ask yourself... Which of these do you need to be implementing more of as you scale your capital raising?

Extremely powerful concept you can use immediately: (Especially for investor relations and raising more capital) The other day I was driving and saw a sign for a “world famous” cafe. World famous according to who? And what makes a place world famous anyway? This is an example of “World Creation” in action. That cafe implied a reality where it was world famous using its billboard. Your most effective marketing shapes investor realities. When you stack paradigm shifts and investors buy in… Their perception of their world starts to look different. Wall Street does a great job of World Creation. So does the traditional financial planning industry. You can too. To do this you don’t need to spend billions of bucks on marketing nor do you need to reach millions of people. One-to-many marketing and leadership= World Creation. Using your webinar, posts, capital community and some of the other tools we talk about… This level of thought leadership and influence is available to you. And when your influence has created the bulk of someone’s perception around a certain topic (I.e. passive income investing)... Investing with you becomes a formality. It’s relationship building at a whole other level. Love them or hate them, celebrities like Taylor Swift are great examples of this. Even a Grant Cardone or Dr. Joe Dispenza do an excellent job of World Creation. Can this be a huge responsibility? You bet. Famous Ponzi schemes have also tapped into World Creation before. My intention in sharing this with you today is two-fold: 1. To get your wheels spinning and thinking bigger 2. To raise your level of awareness on how you can use this concept for positive change in both your life and the lives of your investors

Raising capital? Listen to this 👇 It’s called The Raising Capital Show, and we’ve published 100+ episodes to date.   Whether you’re just starting out or already have tons of capital raising experience… You’ll get a ton of value from listening. Sometimes people will even binge a bunch of episodes at a time. No judgment if you do too, especially if you’re serious about raising more capital ;) With that said… Even listening to a 20 minute episode while you’re at the gym can be a game-changer. Listen and subscribe using the link below 👇