Yalla Sponsor’s Post

As TOP Sponsors Exit, Is the Olympic Platform Losing Its Shine? Bridgestone’s decision to end its role as a TOP sponsor with the IOC is the latest in a string of high-profile departures, following the footsteps of other Japanese giants Panasonic and Toyota. The TOP partnership program, which was made up of 16 companies, contributed about 30% of the IOC’s $7.6b (USD) revenue in the last four-year cycle. Highlighting both the immense commitment required to invest in a sponsorship with the IOC and the significance of the loss of these three major players.  The reasons behind these departures vary – shifts in organizational priorities, evolving business landscapes, and hefty financial commitments all play a part. However, it’s noteworthy that these decisions come despite the significant success of the Paris 2024 Summer Games, which reversed some of the concerning downward trends in global viewership and engagement. This raises important questions for the IOC: with three major sponsors bowing out, where do you go from here? More importantly, how will the Olympic movement, coming off a hugely successful Summer Games, adapt to ensure it continues to deliver value to sponsors, especially when long-time partners are questioning whether their values still align with the IOC?  The sponsorship industry is watching, and now, more than ever, the IOC must rise to the challenge.   https://lnkd.in/ePnAfgYt

[#Event 🎥] Watch the video from the recent #MakeItIconic event, organized by the Ambassade de France aux Emirats arabes unis, where our Director of Corporate Communications, Alexandra Taleva, spoke about EDF's innovative low-carbon solutions. During the event she highlighted EDF's role in making the Olympic and Paralympic Games 100% powered by renewable energy. She also emphasizes the importance of the French-Emirati relationship and how EDF is committed to helping the region meet its energy demand. As she stated "If you want to go fast, you go alone, if you want to go far, you go together." 💪 #WeAreEDF #MakeItIconic #Paris2024

🗼Paris 2024: Strategic Collaborations that Turn Ordinary into Extraordinary Knowing how to elevate a brand is a superpower. 💪 Paris 2024 turned sponsorships into strategic partnerships, and brands like LVMH went beyond just logos. 🏅Louis Vuitton even designed the Olympic medals. This luxurious touch elevated the Olympics, positioning it as not just a sports event but a premium experience. ✨ Discover how LVMH played its role. 💡 Takeaway: --> 🔝Choose partners who elevate your brand. Focus on strategic collaborations: --> 💼 Look for partners who align with your brand values. --> 💎Ensure these partnerships add immense value. Elevate your brand's prestige through these collaborations. 🚀 Just think: a brand won't stand out if its partnerships don't add value. It just won't work. 🚫 🤔 Have your partnerships elevated your brand? If not, what was missing? Comment to share your experience👇 🎥 https://lnkd.in/d3XQc4VH #Paris2024 #LuxuryBranding #LVMH #StrategicPartnerships #BrandStrategy #OlympicBranding #PremiumExperience #Olympics2024 2024 Olympics

Embracing Paris 2024: Redefining Impact Through Values. 🌍🏅   As the Official Partner in logistics solutions of the Paris 2024 Olympic and Paralympic Games, CMA CGM is more than a supporter of the Games; we're catalysts for change.   Our commitment to well-being, inclusion, and social cohesion goes beyond logistics—it's about creating a legacy that uplifts communities and champions diversity. Our aim is to leave an impact that extends well beyond the Paris 2024 Games' finish line. Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 #CMACGM #CSR #Paris2024

As the Paris 2024 Olympic and Paralympic Games come to a close, we'll finally know which brands captured the hearts of Olympic fans in the U.S.! 🌍 Join us on Thursday, September 19, 2024, for an exclusive deep dive into the SponsorPulse Olympic Games Paris 2024 Sponsorship Impact Report. Discover which brands came out on top and how they achieved their success. In this insightful session, we’ll explore: 🥇 Property Health: How the Paris 2024 Olympic Games engaged and resonated with consumers compared to similar events. 🥇 Sponsorship Performance: A breakdown of the impact and breakthrough moments for ten key sponsors. 🥇 Activation Effectiveness: The strategies and messaging that made the biggest difference for sponsors. Curious about the success of brands like Coca-Cola, Visa, Toyota, Michelob ULTRA, Samsung, P&G, Alibaba, Airbnb, Bridgestone, and Delta Airlines? 🤔 Register today to get the inside scoop on who truly won the Olympic sponsorship race ⬇  https://lnkd.in/gwXb6DMM #Sponsorship #Olympics2024 #Paris2024 #Sportsmarketing

💡In latest news, Bridgestone is set to let International Olympic Committee – IOC deal expire. This comes on the back of decision from Panasonic and Toyota Motor Corporation to also not renew their TOP partnerships 💡The International Olympic Committee (IOC) has long been considered the pinnacle of sports and thus, sponsorship, offering unparalleled brand association and global reach. However, recent developments suggest that this golden opportunity might be losing its luster slightly 💡Strong IP, But at What Cost? 🔎While the Olympic rings remain one of the strongest intellectual properties in sports, other events are catching up, offering compelling alternatives at more competitive prices and lesser lock-in periods while also offering greater exposure and benefits 🔎As per a Turnstile report, TOP Olympic partner get huge IP value (85%) but little exposure (5%) and benefits (10%). Compare this to other Tier 1 events, they offer not as strong but still a solid IP (52%), but way higher exposure (29%) and benefits (19%) making it a lucrative option 💡So while it makes sense for established or heritage brands, brands prioritizing long-term brand equity over immediate ROI or brands that can leverage the prestige in B2B relationships, for brands wanting high exposure for new launches or stronger product integrations to show authenticity of theirs or consistent engagement (remember, it's a 4-year cycle with limited action in between) might want to sit out and look elsewhere 💡The IOC seems to be recognizing this challenge. We're seeing a softening stance on their traditionally 'clean' environment: Product placement in previously ad-free areas of the Games but IOC potentially needs to more and change could be on the cards 💡The Dilemma: The IOC must walk a tightrope between protecting its prestigious brand and creating new opportunities for partners. They would need to evolve without diminishing their IP value What are your thoughts on the future of Olympic sponsorships? #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #olympics #olympicsponsorship #sportsmarketing #brands #intellectualproperty #exposure #benefits #campaigns

Singtel's Olympics-themed campaign really touched me. Here are 3 reasons why! 👇 1) Shifting the Spotlight to Athletes During the Olympics, athletes are the true stars. Singtel knew this and teamed up with three Singaporean athletes, sharing their incredible journeys to the Paris Olympics. It's all about their dreams, struggles, and dedication to representing their country. 2) Aligning with Their Core Values Singtel’s motto, "Empower Every Generation," shines through in this campaign. They crafted a message that not only supports these athletes but also inspires all of us watching. It's a reminder that anyone can achieve greatness with the right support. 3) Capturing the Spirit of National Pride The Olympics are a time when national pride is at its peak. We all cheer for our country's athletes, and this campaign beautifully captures that feeling. It shows the deep love these athletes have for Singapore and their sport, driving them to compete on the world stage. I believe Singtel nailed it with this sponsorship! What do you think? If this resonates with you, share it and let others know your thoughts!

At the Olympics Paris 2024, an extraordinary display of sportsmanship was witnessed between Neeraj Chopra and Arshad Nadeem. Wrapped in their national flags, these two athletes shared a moment that transcended their intense rivalry. Arshad claimed gold and Neeraj secured silver, yet the true victory was in their mutual respect and camaraderie. This powerful gesture serves as a reminder that sports can unite us, regardless of borders and competition. It highlights the values of respect, humility, and human connection that go beyond the medals and records. Moments like these exemplify the true spirit of the Olympics and inspire us to embrace unity in all aspects of life. Takeaways: - 🤝 Respect Over Rivalry: True success isn't just about winning but about recognizing and respecting others, even in competition. - 💗 Unity Beyond Borders: Sports and shared experiences can break down barriers and bring people together, transcending national divides. - 🌟 Leadership Through Humility: Embracing humility and empathy in our actions can create lasting connections and leave a meaningful legacy. #Sportsmanship #OlympicSpirit #RespectAndUnity #BeyondRivalry #Leadership #Inspiration #HumanConnection #Paris2024 #SportsUnite #WinningTogether

Can you imagine investing in an Olympic sponsorship only to realize it did nothing for your brand’s cultural relevance? We leveraged Brandgeist℠ IQ (BGIQ) — our award-winning AI-powered tool designed to measure the cultural relevance of brands – to uncover the impact of a costly Olympic sponsorship on cultural relevance. Visit BrandgeistQ.com to see the results of BGIQ Going for Gold heading into the start of the Games and find out which brands are barely qualifying, and which are sticking the landing like Simone … so far. #Paris2024 #Olympics2024

Have you ever had the chance to be the end user of your collegues products and services ? Currently many Atos collegues like myself are to live an incredible experience during the Olympic & Paralympic Games. I’m on my way to the Olympics football match in Lyon with my club FFF Football Club Decize. Thankful for the opportunity to join as a female football player engaged for inclusive sports in mainstream teams with the members of my team & other club members to support the female French national team compete against New Zealan tonight. Really looking foward to experience services of IT from my collegues Atos the first time as an end user as a visitor to the Olympic Games. So far so good with buying tickets, following the results on the apps etc. Proud to be part of Atos family tonight, proud to lead teams within an amazing Accessibility team, proud to be part of a French female district football team, tonight all in for the female French national team to eventually advance and make an Olympic dream come true in our home country! Let me close with what I learnt during Atos Rising Leaders training that I gratefully concluded successfully after over 6 intense months: RACSI should include the S for support roles, it is not only during sports that diverse type of support is key to success ! Supporters take care of a good moral, best ambiance, technical maintainance, health supprt & all over just the best success conditions. We in accessibility team are a support function to everyone’s best performance. Beyond this: Cheering & recognizing your team on the way to the top is key to success as a leader as well as a team member. Who do you support, cheer and recognize the efforts of? It’s never to late to start cheering 📣 your teams! #Olympics #Inclusion #recognition #support