❓ How to start building an Employer Brand? Begin by answering the question: "What do you need it for?" =>DON'T proceed if the answers are: ❌ I dream that I'll be at a conference, and everybody will know the company. ❌ We have a famous product brand, so the employer brand must be famous as well. ❌ Last week, a candidate told me that they've never heard about our company. Literally, stop thinking about the Employer Brand immediately when you hear such responses. Otherwise, you will never know who you should attract, how to measure the results, and what strategy to choose. =>DO proceed if the answers are: ✅ We need to hire XX employees during the next year, and recruitment needs additional support. ✅ We should increase the quality of candidates by Y%. ✅ We should decrease the time it takes to fill vacancies by YZ%. And you know, it's not just about measurable results. It's also about making sense. Everything in business should bring value, and the Employer Brand direction is no exception. Do you agree? #EmployerBrand #hiring #HRcommunity
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I'm preparing my presentation for the Employer Branding Institute, and here are some tips I’ll turn into rules for future speech prep: 🌟 Start with the scenario of your speech, not the slides 🌟 Incorporate personal stories within the theories or approaches you share 🌟 Don't hesitate to include both success and failure stories 🌟 Use numbers (costs, measurable results, metrics) to back up your points What’s missing? 🤔 Btw, feel free to join my session at the EBstars festival—let’s discuss CJM topic afterward! 📅 22 October 2024 at 14.20 CET 💥 Online 👉 Book your seat: https://lnkd.in/e3aXw93d #EmployerBrand #Event #Talk
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❌ Tired of the same old team-building ideas? ✅ Let’s shake things up! Ever heard of building a hotel… for insects? Or how about eco-friendly cooking instead of yet another boring restaurant outing? My colleague Irina Zeleneva is a master at turning team time into something truly memorable. Check it out, get inspired, and hit me up with your most unexpected team-building ideas ⬇ https://lnkd.in/e8ZtgUjq #EmployerBranding #TeamBuilding #Event #Sustainability
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I’m not a fan of advice on how to organize your day to be the most effective employee ever. I prefer to go with the natural flow, and this is how my working routine is organized, no matter what: ☕ Coffee first Preferably somewhere in a coffee shop, even if I'm working from home. ⏱ Plan in advance I always plan my next working day in the evening of the current day. Also, I take the last day of my vacation to catch up and prepare for the first working day. 🐸 No “eat the frog first” I start the day with operations, answering messages and emails, and addressing any urgent unexpected requests. All the strategic questions are saved for the evening—sometimes after working hours, sometimes on Sunday evening (and what are you gonna do to me? 😃 ) I’m not encouraging you to follow the same rules, but this approach has helped me stay motivated and navigate challenges over the last 5-7 years. What are your working habits? 🙋♀️ #EmployerBrand #HRBrand #Habits #Routine
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❓ If there’s no Employer Branding in the company tomorrow, what will happen to the business in 1-2 years? I’d love to hear your thoughts in the comments 👇 Here are my ideas: → Online reputation declines as negative feedback goes unrefuted → CV flow decreases as no one is actively stimulating it → Time to offer increases as candidates become less loyal and less interested in the opportunities → Company culture becomes blurred, and employees struggle to promote it effectively → The brand becomes unclear, with various formats and images that fail to connect with a cohesive identity #EmployerBrand #Strategy #Survey
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📢 Call for those who work with internal communications: What tool do you use to distribute your emails? I’ll go first. We use ContactMonkey, and here are some pros and cons of this solution. Pros: 🔸 Ability to track analytics for your communications 🔸 Ability to create branded layouts for emails in Gmail 🔸 Ability to add custom surveys (e.g., evaluate this email from 1 to 5) Cons: 🔸 Every new sender must be added to the platform manually via Customer Support 🔸 Some issues with internal spam protection filters 🔸 Inability to track the Read-through metric (this is not applicable for Google Suite users) What options do you use to make internal communications brighter and clearer? Share in the comments ⤵ #EmployerBrand #InternalCommunications #Tools #Email
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Hello LinkedIn community! How are you doing? I haven’t been here for a while. I wish I could post a huge list of achievements that happened during my absence and say that’s why I was too busy for LinkedIn, but… I just got a bit lazy 😊 🍸 I visited two different countries, took two vacations, spent time with my family and old friends, celebrated Semrush’s 16th birthday, and lived two different lives—working as an employee from Monday to Friday and enjoying my weekends from Friday evening to Sunday. Now that the temperature is cooler, my work ethic is stronger, and I’m back–refreshed, full of new ideas, and excited to share plenty of upcoming events! #EmployerBrand #Summer #VacationMood
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⚡ ⚡ ⚡ Inspiration for this week – WeAreDevelopers Conference in Berlin! God, I MISSED this kind of party! Stages, booths, energized people… So bright, so loud, so vibey! It’s a great opportunity to connect with your audience and businesses. Next time, we will consider Semrush attendance at this event 😉 Lea Hain, thank you for inviting me! I enjoyed it! 🧡 #EmployerBrand #Events #Tech #Conference
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How do you ensure you have the right player on your team? Use the “keeper test” from Reed Hastings 👇 Ask yourself, “If X wanted to leave, would I fight to keep them?” or “Knowing everything I know today, would I hire X again?” If the answer is no, it’s fair to everyone to part ways quickly. This is part of the new Netflix culture memo. They released the update a few weeks ago. Have you seen it? Absolutely love their approach to company culture! ✴ Read more if you missed it: https://lnkd.in/eZXnnK5k #EmployerBrand #Culture #Memo #Hiring
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Hey network, I’m glad to announce that I will be presenting my case study at the Employer Branding Stars Festival 2024 this autumn! I saw the lineup, and I’m pretty sure it will be a fantastic event. Join us: 📅 22-23 October 2024 💥 Online 👉 Book your seat here: https://lnkd.in/e3aXw93d #EmployerBrand #Event #Talk
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🌈 Pride Month is over, but the bright memories will stay with us! This year, we at Semrush celebrated with three meetups in three cities: Boston, Barcelona, and Amsterdam. It was a very interesting time with all the preparations, believe me 😁 —speakers, topics, rehearsals, live streams, catering, and much more. We did it, and I couldn’t be happier! I would like to say a huge thank you to all my teammates who made this happen: Axel Ugarte, Nicholas Conte, Jana Krivenkaja, Javier Mombiela And a huge thank you to our speakers from around the world: Eric Hosey (He/Him), Bina Negandhi, Andrew Warden, Jon Rosenstadt, Axel Ugarte, Lisandro Maturo, Blas Pereira, Dmitriy Duvanov, Maria Ryzhova, Taylor Raffa, Marion Mulder 🏳️🌈 How did your company celebrate Pride this year? #PrideMonth #EmployerBrand #Meetup
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