Content Creator for tech innovators shaping a better world | Explaining the complex with compelling clarity and impact | Driving business growth, building trust, and establishing authority
Without a clear goal, even the best content will fall flat. The secret to high-impact content? To get crystal clear on what you are trying to achieve. Every piece of content needs a purpose, and that purpose starts with asking the right question: What’s the goal? Is it, for example, to: • Educate and explain? • Generate leads and drive sales? • Build awareness and authority? Without knowing exactly what you are trying to achieve, content becomes guesswork. And guesswork rarely delivers results. How to set the right goal: 𝟭 - 𝗕𝗲 𝗹𝗮𝘀𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 What’s the exact result this content should achieve? Clarity eliminates wasted effort. 𝟮 - 𝗠𝗮𝗸𝗲 𝗶𝘁 𝘁𝗿𝗮𝗰𝗸𝗮𝗯𝗹𝗲 What does success look like, and how will progress be measured? Metrics tell you if it's working. 𝟯 - 𝗕𝗲 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 Does the goal match the time, budget, and resources available? Ambition is great, but goals must be achievable to avoid wasted time and frustration. 𝟰 - 𝗧𝗵𝗶𝗻𝗸 𝗯𝗶𝗴 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 Does this goal align with what the business is trying to achieve? Content should always drive real progress where it matters most. 𝟱 - 𝗦𝗲𝘁 𝗮 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲 When should this goal be achieved? Deadlines create urgency and focus. Here's an example: Instead of: 𝘐𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘣𝘳𝘢𝘯𝘥 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 Try: 𝘈𝘤𝘩𝘪𝘦𝘷𝘦 𝘢 20% 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘪𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘰𝘴𝘵 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘣𝘺 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘰𝘧 𝘘1 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘸𝘦𝘦𝘬𝘭𝘺 𝘷𝘢𝘭𝘶𝘦-𝘥𝘳𝘪𝘷𝘦𝘯 𝘱𝘰𝘴𝘵𝘴. Clear, actionable goals turn content from guesswork into a powerful strategic asset, driven by purpose and measurable impact. #ContentStrategy #ContentMarketing #ContentCreation #ContentGoals #HighImpactContent #ContentThatConverts #MarketingStrategy 𝙋𝙎. 𝙒𝙝𝙖𝙩’𝙨 𝙤𝙣𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙜𝙤𝙖𝙡 𝙮𝙤𝙪 𝙨𝙢𝙖𝙨𝙝𝙚𝙙 𝙡𝙖𝙨𝙩 𝙮𝙚𝙖𝙧 𝙩𝙝𝙖𝙩 𝙧𝙚𝙖𝙡𝙡𝙮 𝙢𝙖𝙙𝙚 𝙖 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙘𝙚? 𝙄'𝙙 𝙡𝙤𝙫𝙚 𝙩𝙤 𝙝𝙚𝙖𝙧 𝙖𝙗𝙤𝙪𝙩 𝙞𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨.
6. Make positive impact What positive impact do you aim to achieve with your goal? Love this Yasmine Osbourne!
Yasmine - Having a clear goal is the key to progress. Without it, you’re just going in circles. Whenever my clients come to me, the first question I ask is, “What’s your goal? What do you want to achieve from this project?” And that’s how I craft strategies that are aligned with their specific goals. But, as a marketer, let’s be real most clients don’t have one clear goal. They want leads, they want followers, they want visibility, they want to be the next big thing… Basically, they want everything, all at once, like they’re ordering a combo meal at a fast food joint. And that’s the fun part of marketing! But with a clear goal, even those “everything and the kitchen sink” requests can be turned into a strategic plan that works. So yeah, goal-setting: It’s essential. And sometimes, it’s like herding cats, but hey, we get there!
This is such a great reminder! Setting clear, realistic goals makes a lot of difference. I’ve noticed that when I don’t have a specific outcome in mind, it’s easy for me to lose focus and end up wasting my time. Thanks for sharing this Yasmine Osbourne 👏👏
Content Creator for tech innovators shaping a better world | Explaining the complex with compelling clarity and impact | Driving business growth, building trust, and establishing authority
2mo📌 Actually, I’d love to hear about any goals you smashed in 2024, content-related or not! Have you set any for 2025 yet? One of my goals is to post on LinkedIn 4–5 times a week and build more meaningful connections. I’ve put it in writing, so there's no backing out now!