Yasuko Miyazawa’s Post

How Southeast Asian Brands Are Redefining Customer Engagement Through Experiential Marketing Southeast Asian brands are no longer just selling products—they're selling experiences. And why? Because it turns out people prefer having a great time over being bombarded with traditional ads. Go figure. From interactive pop-ups to virtual reality product launches, brands in this region have embraced experiential marketing to create unforgettable moments. Local heroes like Singapore’s Changi Airport or Indonesia’s Go-Jek aren’t just slapping their logos everywhere. They’re *inviting* customers to be part of their story, creating emotional connections that stick around longer than your last Instagram ad swipe. What's their secret sauce? Tailoring experiences to the region’s unique blend of cultures, tech-savvy consumers, and obsession with social media. And the result? Loyal customers who actually want to engage with the brand—not just scroll past it. Stay tuned for more success stories, because in Southeast Asia, if your brand isn’t engaging, you’re just noise. --- #experientialmarketing #southeastasiamarketing #customerengagement #branding #innovation #popupstores #marketingstrategy

🚀 Exciting Partnership Journey: Marketing Collective Asia and SWIFT Home Lifts 🏡🇨🇳 Thrilled to share the success story of our collaboration with SWIFT Home Lifts in navigating the dynamic Chinese market! 🌐✨ 🇸🇪 Designed in Sweden, with a factory in Taicang and 20 showrooms across China, SWIFT Home Lifts bring everyday luxury and the highest safety standards to families. As their integrated marketing agency, Marketing Collective Asia embarked on a transformative journey with SWIFT in 2021, propelling them from 0 to 1 and beyond in the competitive Chinese market. 🔍 Starting with market research, we delved deep into the home lift elevator landscape, regulatory nuances, and the preferences of the target audience. Armed with invaluable insights, we crafted a digital-first integrated marketing strategy focusing on brand awareness, audience engagement, and lead generation across various Chinese social channels. Our comprehensive service scope included: 📊 Research and Insights: A detailed analysis of the market, competitors, and target audience, providing the foundation for a robust sales and marketing strategy. 🖥️ Web Development: Prioritizing functionality and quality, we developed a Chinese website that aligns with SWIFT's brand style, enhances readability, and efficiently engages visitors. 📱 Social Media Management: Identifying the target audience's decision-making journey, we strategically managed social media channels such as WeChat, Weibo, Xiahongshu, Douyin, and Zhihu, facilitating customer support and effective lead generation. 🤝 Influencer Engagements: Partnering with influencer Tippi, we successfully launched SWIFT in China, leveraging Tippi's multi-million followers across various platforms to showcase the luxury and convenience of SWIFT Home Lifts. 📰 PR, Media, and Events: Making waves in the Chinese interior and home appliance industry, we organized a meet and greet with major online magazine editors, introducing SWIFT and fostering meaningful connections. 🎨 Collateral and Merchandize: Ensuring brand consistency across showrooms, we created a variety of offline materials, including brochures, flyers, display light boxes, branded merchandise, and product marketing kits. The result? SWIFT Home Lifts now stands as a prominent player in the Chinese market, thanks to a solid digital strategy crafted by Marketing Collective Asia. Here's to continued success and elevating homes across China! 🚀🏠 #SWIFTHomeLifts #MarketingSuccess #DigitalStrategy #ChinaMarketEntry https://lnkd.in/g72zNYsK

Designed to resonate with a wider audience, The Coca-Cola Company’s campaign features a redesign of Coca-cola’s cans with a dragon, this year’s zodiac symbol which perfectly embodies the spirit of the Chinese New Year. The campaign is also further brought to life with influencer partnerships, interactive AR filters, and engaging city-wide outdoor digital displays, broadening its reach and appeal. #marketing #campaign #singapore  -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

EFFECTIVE BRANDS' MARKETING STRATEGIES IN CHINA 📢 A brand marketing strategy is a long-term plan to improve a brand’s market position 💪 This strategy may include a range of media channels, campaign types, and tactics to achieve its objectives effectively ✨ Brands need to develop optimal strategies that enhance their strength and foster improved engagement with customers and consumers 7️⃣ There are seven essential key points that a brand should follow to achieve success, known as the 7Ps: product, price, place, promotion, people, process, physical evidence 👨💼 China boasts a diverse and extensive consumer base along with a dynamic economic landscape, creating significant opportunities for international businesses 🌎 However, it is a challenging environment, sometimes presenting huge cultural and social differences from Western countries 📊 Thus, to succeed in such a competitive environment, companies must gain a comprehensive understanding of the nuances of the Chinese market 📌 Some digital marketing strategies are essential to gain success in China, like content localization, using WeChat and other famous Chinese social media, advertising, collaborations with celebrities and KOLs, exhibition events etc. 👟 Lululemon successfully leverages the preferences of its consumer base and organizes events like promotional campaigns and yoga workshops in collaboration with influencers and KOLs 🍦 Nestlé incorporated the Guochao trend in its marketing strategies, creating the Yuexinyi icecream which integrates Cantonese cultural elements 👜 Gucci leverages the importance of societal recognition for Chinese people tailoring its offerings to align with high standards of quality as identified through market research ✅ Understanding the differences within the Chinese market is fundamental to strengthening the brand’s success in China 💭 What do you think about brands' digital marketing strategies in China and their usefulness? Let us know with a comment down below ❗ GO BEYOND THE WALL. #longadvisory #digitalmarketing #marketingstategies #China #Chinesemarket #brands #brandmarketingstrategies #luxurymarket #Guochao #Lululemon #Nestlé #Gucci #socialmedia #influencers #KOLs

🌟 Creating Memorable Brand Experiences 🌟 In today's competitive market, it's essential for brands to go beyond traditional advertising and create memorable experiences that connect with consumers on a deeper level. One example of effective experiential marketing is the "Incredible Hot Cocoa Cart" by Victoria's Secret. Positioned at a high-traffic location, this activation not only offered a warm treat but also associated the brand with a cozy, luxurious experience. By engaging with customers directly in a real-world environment, Victoria's Secret strengthened its brand presence and created a lasting impression. Experiential marketing like this is a powerful tool to build brand loyalty and drive consumer engagement. When done correctly, it transforms passive audiences into active participants, fostering authentic connections that last. #ExperientialMarketing #BrandActivation #MarketingStrategy #ConsumerEngagement #BrandExperience

Imagine walking through the snack aisle, surrounded by countless choices. Suddenly, a familiar face—the cheerful Darlie toothpaste boy—catches your eye. Instantly, you feel a sense of comfort and trust, and without hesitation, you add it to your cart. This scenario highlights the profound impact mascots can have on consumer behavior and brand loyalty. Mascots are more than just marketing tools; they are powerful brand ambassadors. Research shows that mascots can increase consumer connection to a brand by an impressive 41%. Here's why they are so effective: ▶ Emotional Connection: Mascots create strong emotional bonds. Characters like the joyful Keebler Elves or the humorous Kool-Aid Man become beloved figures in our lives, making us more likely to stay loyal to their brands. ▶ Cultural Resonance: In the APAC region, mascots are deeply ingrained in our cultural fabric. From Kung Fu Panda's Po to Singapore's Ah Mugs of Tiger Beer, these characters not only entertain but also embody the essence of their brands. ▶ Brand Personality: Mascots reflect a brand's personality and values, making it relatable and approachable. For instance, Singtel's Buddy Bear is synonymous with customer service excellence. ▶ Visual Identity: Consistent use of mascots across various brand touchpoints—logos, packaging, advertisements—enhances brand recognition through repeated exposure. ▶ Transcending Language Barriers: In the linguistically diverse APAC region, mascots effectively communicate brand messages through their visual appeal and distinct personalities. In Singapore, Ah Mugs and Buddy Bear are just two examples of how mascots have captured the hearts of consumers. These mascots do more than sell products; they build lasting emotional connections that foster brand loyalty and drive sales. Long-term use of mascots can even boost profits by an impressive 34.1%. As businesses navigate the evolving marketing landscape in the APAC region, leveraging mascots presents a unique opportunity to showcase brand personality, engage customers, and forge lasting emotional bonds. By creating mascots that resonate across diverse cultures, brands can enhance recognition and recall, standing out in crowded marketplaces. #BrandMascots #MarketingStrategy #BrandLoyalty #BrandIdentity #APACMarketing #MarketingTips

Why Choose BTL Marketing? Choosing BTL (Below-The-Line) marketing for your brand can offer several advantages, depending on your specific marketing objectives and target audience. Here are some reasons why brands are increasingly opting for BTL marketing: ⚡️Targeted Engagement ⚡️Personalized Interaction ⚡️Memorable Experiences ⚡️Measurable Results ⚡️Cost-Effective for Specific Goals ⚡️Builds Brand Loyalty ⚡️Flexibility ⚡️Localized Marketing ⚡️Word-of-Mouth Impact Lastly & most importantly  ⚡️Complements ATL Efforts #btl #automobile #fmcg #d2c

There are 4 things the Chinese beauty brand, MAOGEPING does particularly well that other brands can learn from: 👇🏼 1️⃣ Influencer Partnerships  MGP leverages influencer collaborations on platforms like #Xiaohongshu (RED) to build trust and authenticity. Their strategy focuses on: - Showcasing real-life product applications - Highlighting dramatic makeup transformations - Emphasizing the aesthetic appeal of packaging 2️⃣ Live-streaming  The brand utilizes live-streaming to create interactive shopping experiences: - Real-time product demonstrations with before-and-after effects - Q&A sessions for immediate customer engagement - Detailed product explanations to drive informed purchases 3️⃣ Cultural Integration  MGP successfully incorporates Chinese aesthetics into their brand identity: - Luxurious packaging with elements of traditional Chinese design - Product lines that celebrate local holidays and cultural events - Marketing campaigns that resonate with Chinese beauty standards 4️⃣ Multi-Platform Presence The brand maintains a strong presence across Chinese social media: #WeChat: - Integrated online store - Exclusive content for followers #Xiaohongshu: 870k followers - User-generated content and reviews - In-app e-commerce integration #Douyin: 2.9M followers (brand account), 592k (CEO's account) - Short-form video content - Live-streaming sales events #Weibo: 128k followers (brand), 1M (CEO's account) - Brand announcements and updates - Celebrity partnerships and trending topics

Made in partnership with TBWA Juice Beijing and TBWA BOLT, BMW China’s Project Jupiter is a 14-minute mockumentary that joyfully embraces the complexity of ancient traditions and superstitions to create a path of good luck this Lunar New Year. Stéphane Koeppel - 夏辉, VP of brand management at BMW China, said, “Leveraging the creative opportunity of our brand being born in the Year of the Dragon, this year’s campaign playfully continued our obsession to bring joyful surprise, sincerely wishing people good fortune and happiness in 2024.” Speaking on the campaign, Ronnie Wu, chief creative officer at TBWA\China, also shared, “‘Project Jupiter’ is BMW’s mission to banish the superstitious uncertainty from ‘Ben Ming Nian’ by exploring solutions to avoid Jupiter’s influence. Fueled by engaging humour and special guest star appearances, the 14-minute film follows the mission led by four BMW engineers and scientists. After many attempts, they devised the Red Luck Theory, ending the uncertainty from ‘Ben Ming Nian’ forever.” #marketing #creativecampaign #chinesenewyear ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Enhance your brand's influence with strategic communication! Discover how precise targeting and creative messaging, underpinned by robust market research, can transform consumer perceptions and strengthen brand loyalty. Learn the art of selecting the right channels and measuring impact to ensure your communication strategy delivers maximum effectiveness. Dive into our discussion on building a powerful brand presence. Click below for the full article: English https://lnkd.in/gSBCumUs Vietnamese https://lnkd.in/gHuNUTcU hashtag #Mapinsight hashtag #ResearchSharing hashtag #BrandCommunication hashtag #StrategicMarketing