Raymond Albert Kroc (1902-1984). The man who signed up to selling paper cups and milk shake mixers after World War II. That’s until he spotted a diamond in the rough while doing his thing. Well, one day, he bumped into a modest hamburger restaurant owned and run by two brothers Maurice and Richard McDonald in San Bernadino, California. The man was impressed. Being the visionary that he was, Kroc talked the two brothers into franchising their business, and thereon implemented a myriad of innovative business strategies that propelled its growth to levels never imagined by the founders. Still seeing its potential, Kroc went on to purchase McDonald’s from Maurice and Richard McDonald. The rest is history. Today, McDonald's is the world’s largest fast food restaurant chain, present in 100+ countries. Right after Walmart, it’s the world’s second largest private employer and in 2022, the world’s sixth highest in terms of brand value. Ray Kroc, the maverick of fast food, is also known for many legendary quotes. For me, the one that takes the prize (and live by) is this one… “When you’re green, you’re growing. When you’re ripe, you rot.” So folks, it’s time to take inventory of ourselves. What is it that YOU are doing to stay Green? #TeamGreen #NewBeginnings #TradeFinance
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Great advice!
Senior Product Manager, Trade Finance - KCB Bank Group
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