No doubt, pricing is an important factor to get right when launching your beauty brand. However, you shouldn’t overwhelm yourself with it. Pricing should only come up after you have taken care of things like: 1. Nailing your product quality 2. Defining your brand proposition (what makes you stand out) 3. Perfecting your messaging 4. Having your marketing strategy in place #beautybusiness #beautyindustry #beautybusinessexpert
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I help manufacturers uncover and articulate their competitive advantage to better connect with their customers, stand out from competitors, and grow their businesses.
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