YES! Communities’ Post

🚴♂️ When Smart Marketing Meets a Cultural Moment 📰💡 I recently came across one of the cleverest examples of newsjacking this year, courtesy of an Irish firm, Larkin Engineering. They jumped on the recent buzz around ridiculous government spending in Ireland (a €320k bike shelter/boondoggle at Leinster House, check it out) and turned it into a humorous, impactful and perfectly timed ad for their own bike shelter solutions. This isn't exactly an everyday product with an everyday wide audience, so breaking through the noise on social media to build awareness or generate leads is hard fought, I'd imagine. This ad/post was a true slingshot event, netting over 278k impressions, 4.4k likes, and 900+ shares to date —numbers far, far beyond their typical reach. This shows the power of being quick on your feet with marketing—jumping on a moment and delivering a message that’s both timely and relevant (with a cheeky wink thrown in). Hats off to team Larkin for some best-in-class newsjacking 👏 #MarketingInnovation #Newsjacking #BrandAwareness #AgileMarketing

June is a playground of possibilities for new swag, office celebrations and exciting content. We've compiled a few important dates we think you might want to remember 🌈 🌊 🏃 #eventplanning #contentplan #calendar #marketing #employeeinitiatives #prideswag

Do you remember your first day at your workplace? 🤔 As part of our 5th birthday celebration, the team takes time to reflect on their first day at Yawn, their best moments and what it's like to work at Yawn Marketing. Find out what they said: https://lnkd.in/e9pQatjs  #Yawn #NorwichAgency #Marketing #MarketingAgency #NorwichMarketing #Norfolk #AgencyLife #Blog #MarketingBlog

I’m officially a business owner! After much thought, I’ve decided to create my own agency that I can use my creative gifts and marketing experience. I want to help business owners make a better return on their marketing efforts. My goal is to help small businesses and established businesses alike grow their audience, create their official branding, and track analytics. If this sounds like you, reach out to me! #marketingagency #businessowner #graphicdesign #googleads #marketinganalytics #videography #webdesign

Ready to plan your summer marketing activities? Here are some FREE tips to get your summer marketing ready! Let's consider some ideas if you're a product-based business: 1. Launch Summer-Themed Products What will you launch that is relevant to summer, sunshine or summer holidays? 2. Run Summer Sales and Promotions Offer exclusive discounts, BOGO deals, or limited-time promotions on select products. 3. Create Seasonal Bundles: Bundle complementary products together to create summer-themed packages. 4. Host Summer Giveaways or Contests: Organize a summer-themed giveaway 5. Share User-Generated Content Encourage customers to share photos or reviews. See more on the blog this week! Vee will also be sharing examples and tips on Instagram so be sure to take a look and follow! Happy summer marketing planning ! #londonbusiness #womeninbusiness #networkingevents #londonnetworking #ukblackowned

Meet Kayla Burton and Chrystal G. Sills, the dynamic duo behind the messages in your inbox and social media. Both are AMA Triangle members who volunteer on our communications team. Learn more in our spotlight on two people who work hard behind the scenes for our chapter: https://loom.ly/r_0NxJA #communications #emailmarketing #socialmediamarketing

Merry Christmas Eve from Blue Canopy Marketing! As we gather with family and friends to celebrate this magical time, we at Blue Canopy Marketing want to extend our warmest wishes for a Merry Christmas Eve to all of you. May your night be filled with the joy and wonder that this season brings. Please note that in observance of Christmas Day, our office will be closed tomorrow. But don't worry, we'll be back to our regular office hours on Tuesday, December 26th. - - - - #DigitalMarketing #OnlineMarketing #ContentMarketing #SocialMediaStrategy #SEOStrategies #MarketingInnovation #DigitalAdvertising #BrandBuildingOnline #MarketingAnalytics #EmailMarketing #MobileMarketing #CreativeDigitalSolutions #DigitalCampaigns #HolidayOfficeHours #WebMarketing #InfluencerOutreach #DigitalBranding #OnlineAudienceEngagement #DigitalTrends #MarketingTechnology

✈ Later this week, I’ll get to see the world’s largest bottle of catsup. (Ketchup? Catsup? Is there a difference?) When I learned that I’d be speaking at Reaching Forward South in Collinsville, Illinois, I Googled the area. That’s how I discovered the city is home to a 170-foot water tower shaped like a catsup bottle that just happens to be on the National Registry of Historic Places. I made a plan to visit, of course. A plan, on vacation or in the library, sets clear goals and outcomes. And #LibraryMarketing works best when the promotions are tied to a library’s overall strategic plan. But that’s not always as easy as it sounds. Here's how to create a marketing plan even if your library’s strategic plan sucks or is non-existent!

Marketing is changing fast, and some old tactics just don't cut it anymore. Unlike some agencies of old, Major Tom understands that every brand, market, and audience is different — so we build strategies that actually work for each client. Helping you shake off the Summer vacation cobwebs, Tamara Shepherd and our Account Management team share how our methods stand out in a crowded market and how they consistently deliver the results our clients need. Read more to learn more: https://ow.ly/hVYl50TjlKQ

The home stretch. We pulled together a 200 person Marketing event in Vermont. All in-house with the Exit Five team. The amount we have learned as a team just by putting this event on over the last 6 months is incredible. Of course, I want the event next week to be a hit. But I can already see the ROI because of how our team has come together and worked their asses of to pull this event off. I believe in getting to know your teammates, going for coffee, and all that -- but I really believe that the best team bonding and chemistry comes from shared work. Doing something together. Making mistakes. Learning together. Getting frustrated together. Solving problems together. Doing the work together. That's how you build team chemistry. See you at Drive next week? PS. The amount of non-marketing details we're in the weeds on right now between stickers, badges, signs, lanyards, hotels, cars, bands, food... So much learning. It's awesome to see.