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Exciting insights ahead! 🎯 We’re always looking at how different brands approach BFCM, and this deep dive we created for Meta’s Mastering Q4 event promises to reveal some powerful strategies. I’m particularly eager to see how it could influence brands moving forward. 🚀 Stay tuned for the full report!
Had a lot of fun presenting at Meta's Mastering Q4 event 🎄 We took the opportunity to do a deep dive on the different BFCM promotional strategies brands are using and how it's affecting their revenue. Will share our findings soon, ping in the comments if you want a preview 🧐 Thanks for the invite Leeor! and Asaf for the photo!
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AI is finally emerging as a tangible, and successful tool - and our Monks are developing an AI-powered tool belt, that would make Batman blush, for marketers and brands. What a cool Performance.Monks case study with Forever 21 to test the waters of generative AI in advertising.
🚀 Milestone achieved! Our partnership with Forever 21 and Meta's Advantage+ drove: 📈 66% higher ROI ☝ 71% higher CTR Monks.Flow revolutionized their ad process. Special thanks to Jackie Wolfe, Ryan Hofmann, Brittany Blanchard, Nathan Byrd, and many more! Can't wait to see what’s next! Read the full case here: https://lnkd.in/gbRVkafx
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CMO's looking for practical examples and real results? Here's some. AI content workflows delivering volume and variation straight into Advantage+ ...it's a winning formula.
🚀 Milestone achieved! Our partnership with Forever 21 and Meta's Advantage+ drove: 📈 66% higher ROI ☝ 71% higher CTR Monks.Flow revolutionized their ad process. Special thanks to Jackie Wolfe, Ryan Hofmann, Brittany Blanchard, Nathan Byrd, and many more! Can't wait to see what’s next! Read the full case here: https://lnkd.in/gbRVkafx
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MBA Student || Entrepreneur || Financial Markets Enthusiast || Training in Tableau BI, SAP Analytics Cloud and SAP S/4HANA Finance & Asset Mgmt. || Leveraging Python ML Algos and Generative Coding
$META, Meta Platforms, Inc. – 30 Min Chart Analysis: We’re seeing a key inflection point at the VWAP resistance on the META 30-min chart. Price action has been battling at this level, with sell-side pressure dominating. The Fibonacci retracement levels further highlight this critical zone, particularly at 61.8% and 50% where we've seen rejections. Momentum suggests a continuation to the downside according to my analysis, especially with the formation of lower highs and support breakdowns along the channel. Should this momentum persist, META may head toward the next support at $498-488 range. I'm closely monitoring these levels to determine if a potential bounce or further breakdown occurs.
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Performance Marketing and Analytics - NordicFeel Sweden- BSc/MBA Google Analytics/Meta/TikTok
🚀 Big News from Meta! 🚀 Meta is rolling out bidding for incremental conversions, and it's a game-changer! 🎯 Brands might find their campaigns aren't as profitable as they once thought. but on a positive note brands can focus now on actual impact than the inflated numbers. Photo Credit: Taylor Holiday #metaads #incrementaltesting #conversionlift #d2cgrowth #performancemarekting #digitalmarketing
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6x Ecomm Investor | Advisor @ WKND Digital | DTC & Agency Consultant | Official Dark Chocolate Connoisseur
Been on Cost Caps for the last 2 months off-season for my brand. Very poor results, even in the first 3 days of April which are typically good as we start Mother’s Day sales… I’m talking like 1.6 MER… Turn on a Lowest Cost ASC campaign yesterday... BOOM! I’m profitable. Meta Cost Caps seem to be a little dumb right now… Not choosing the best creative or the right spend amount. Usually would trust Meta, but something is messed up with Cost Caps over there. Now, on to scaling to 1k+ orders/day 🤗
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Growing eCom Brands Into Profit Machines | + I advise brands & agencies. Partner at @ Right Hook Digital
There is a lot of talk about what will happen with Meta during BFCM. Here is what I am expecting. 1. Meta will get buggy as crap. So load your campaigns early. You could get trapped in an asset-uploading hell. Happens every year. Also, just prepared for crazy volatility. 2. Spend delivery is going to be whack Spend delivery is going to be a nightmare. It’ll either spend too quickly or not spend enough and then race at the end of the day. Typically I would recommend starting off 2x what you plan on spending and tapper off if needed through the day. 3. Structure…what structure Mostly I recommend keeping things as consolidated as possible. But if you’re trying to scale aggressively and things are going well you may need to break that philosophy just to get spend to feed out. Cost caps during this time are not a bad idea either. It’s. just a love hate with spend delivery. What are you predicting?
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Today marks the most consequential update to the Meta ad product of all time. Meta is releasing: 1. Optimization for 3rd Party Measurement. Starting with GA and Northbeam, with Triple Whale shortly behind. 2. Optimization for incremental conversions. One of these has the potential to make a massive business impact for you. The other is a trap. I’ll let you debate which you think it is…
