YETI’s Post

We know how passionate YETI customers are and we’re proud to share some amazing new features launched recently on YETI.com to allow them to deepen their engagement with the brand they love, on a new level… ➡️ A new and improved product registration experience with 3 paths to registrations, including the ability to register with one-click from Order History.  ➡️ A new Gear Locker where users can visualize all of their gear in one place. ➡️ Curated collections based on pursuit, color, or favorite products.  ➡️ A new preference center where users can tell us more about themselves and their favorite parts of the YETI brand. This project was a huge undertaking, delivered by a collection of incredible contributors on the YETI team and in partnership with our friends at Code and Theory. Hats off to Brooks Lyford, Rachel Kendig, Ashley Allen, Seth Weiss, Solomon (Henry) Roh, Jon Copp, Ginny Golden, Brent Dorsey, Nick Narsaraopally, Allison Underwood, Andrea B., Isaac Vallee, Brent Haller, Hannah Foster, Scott Streit, Sabnam K., Roy T., Vab Dwivedi, Bryan Vannoy, Sebastian Ochoa, Benjamin Rusczek, Soong Shin, David Worthley, Graham Ameron, Ranald Gordon, Ivan 🚀 Ivanov, Mykhailo Lebedev, and Svitlana Kever for this incredible vision and delivery!