The competitive nature of AI development poses a dilemma for organizations, as prioritizing speed may lead to neglecting ethical guidelines, bias detection, and safety measures. Known and emerging concerns associated with AI in the workplace include the spread of misinformation, copyright and intellectual property concerns, cybersecurity, data privacy, as well as navigating rapid and ambiguous regulations. To mitigate these risks, HBR propose thirteen principles for responsible AI at work. https://lnkd.in/eaR5vvAt
Yigal Cohen’s Post
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I love that series #GameChangers #CompetitiveIntelligence
This isn't just about ethics—it's a strategic move to stand out in a crowded market and build loyalty. In our 8th "Game Changers" article, we explore how Patagonia’s commitment to sustainability and social responsibility has become key to its success in the outdoor apparel industry. #Patagonia #Sustainability #GameChangers https://lnkd.in/eV-xZ9HC
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📊 Forrester’s 2025 Budget Planning Guides: Key Insights For Leaders Tech and marketing leaders are gearing up for increased budgets in 2025, despite economic challenges. According to Forrester’s latest Budget Planning Guides, 91% of global tech decision-makers and 87% of marketing leaders plan to boost spending next year. The focus? Investing in cross-functional efforts that drive growth, AI governance frameworks, and platform teams that break down silos. Aligning investments with strategic priorities will be crucial as we prepare for 2025. Forrester’s guides offer detailed recommendations to help you make these decisions. 🔗 https://lnkd.in/edgvkDQj #BudgetPlanning #Leadership #ForresterResearch
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The fight for the top spot in the soft drink market has always been a battle between Coca-Cola and Pepsi. However, a surprising contender, Dr. Pepper, has now matched Pepsi in U.S. sales share. This 139-year-old brand has used smart marketing, deals with major fast-food chains, and a strong presence on social media to win over younger customers. In this article, we will explore Dr. Pepper's competitive strategy, examine what has made it so successful recently, and how it has managed to thrive in such a tough market. https://lnkd.in/e5CsN7-z
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Seven Stages of Innovation and Commercialization by Forrester The costs of a product failure in the marketplace can be enormous — in dollars, misplaced resources, and brand reputation. The Forrester Product Marketing and Management (PMM) Model defines the series of best-practice activities and key deliverables required to bring a product or solution to life and achieve ongoing commercial success. In this report, we introduce the Forrester PMM Model, which defines a best-in-class process for customer-centric and collaborative product commercialization and lifecycle management. https://lnkd.in/eG4vsmis
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Remember these technologies: Ten new technologies that every company should know about. This new Forrester report talks about four technologies that can bring quick benefits: generative AI (genAI) for visual content, genAI for language, IoT security, and TuringBots. The report also covers four technologies that are expected to deliver benefits in two to five years: AI agents, autonomous mobility, edge intelligence, and quantum security. Lastly, the report focuses on two technologies that offer significant potential benefits and come with significant risks: extended reality (XR) and Zero Trust edge. Make sure to read this report to understand the timing of the benefits and the use cases for each technology before considering deeper investigation and potential adoption. https://lnkd.in/dVfG2ryr
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I'm thrilled to share that LINX - Compete Better has forged a new partnership with Forrester Research, the leading global technology and IT research and consulting firm. Commencing this May 2024, LINX will proudly serve as Forrester's exclusive representative in Israel. This collaboration underscores our commitment to delivering top-tier solutions and services to the Israeli tech community. We are honored that Forrester has chosen us as their trusted partner. I want to take a moment to express my sincere gratitude to Marlene Shacham, who has led Forrester in Israel for the past 24 years. Her exceptional dedication and high professionalism have been instrumental in Forrester's success in Israel and in ensuring a seamless transition into this exciting partnership, and we are truly grateful for her contributions. As the General Manager of Forrester in Israel, I intend to make all the necessary efforts to help business and technology leaders use customer obsession to accelerate growth, give them the confidence to put bold into action and guide them on navigating change to succeed.
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One of the most overlooked sources of competition comes from substitute products or services. These offerings may not operate within your industry but fulfill similar customer needs or provide alternative solutions. For example, Slack vs. Salesforce Chatter. While Slack is widely recognized as a communication and collaboration tool, Salesforce Chatter offers similar functionalities within the context of Salesforce's broader suite of customer relationship management (CRM) tools. Despite operating in different segments initially - Slack focusing on team communication and Salesforce on CRM - there's a potential for overlap and substitution. Read more about how to recognize and strategize against unseen competition: https://lnkd.in/ezfP-HiA
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Competitive Intelligence has evolved and now supports organizations' strategic goals. It was once a support function but now focuses on decision-making intelligence. Read here about the key changes that have led to this shift in the role of Competitive Intelligence, and why companies must keep up with these changes and adapt their practices to encourage decision-making intelligence. https://lnkd.in/eaisbgUz
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