YinzCam, Inc.’s Post

We helped our startup client properly install their pixel... Now they are making a KILLING. 💰💰💰 The marketing battlefield is rough. All these ad platforms keep changing and privacy restrictions are getting tougher each day. So follow the war plan we used to get 33% cheaper leads! 🪖 Install your pixel/analytics tracker Pixels are your spies to see what your customers are like. 🪖 Define key conversion events Track relevant movements and lock in on which points of the consumer journey indicate higher interest and product engagement. 🪖 Leverage the intel Base your next attack on the data your pixel just used. Create lookalikes and remarketing campaigns with key messages that would resonate with the audience you are targeting. Caution: Now that you have the data, it's up to you to create a message that will resonate with your targets. Communication is key. It's now all about putting the right offer in front of them. Don't miss out! Get better ad performance with CLASSIFIED information and follow me for more!

We helped our startup client properly install their pixel... Now they are making a KILLING. 💰💰💰 The marketing battlefield is rough. All these ad platforms keep changing and privacy restrictions are getting tougher each day. So follow the war plan we used to get 33% cheaper leads! 🪖 Install your pixel/analytics tracker Pixels are your spies to see what your customers are like. 🪖 Define key conversion events Track relevant movements and lock in on which points of the consumer journey indicate higher interest and product engagement. 🪖 Leverage the intel Base your next attack on the data your pixel just used. Create lookalikes and remarketing campaigns with key messages that would resonate with the audience you are targeting. Caution: Now that you have the data, it's up to you to create a message that will resonate with your targets. Communication is key. It's now all about putting the right offer in front of them. Don't miss out! Get better ad performance with CLASSIFIED information and follow me for more!

My 3rd and final post on elevating the role of community in gaming and an updated job description. Should your community lead be part of your executive team? Is it time to have a Chief Community Officer (CCO)? This new senior role would allow developers to consider all the inputs that go into making a game and create an actual cohesive story that’s grounded in the real community of players and their behaviors. Early community strategic planning starts with defining how your players gather, interact with each other and communicate within the world of the game from the very early stages of development. As a key functional role in the development process vs later when marketing  starts, this person would be tasked to work alongside the other development leads. This is crucial in order to ensure you have the features to make the platform/game the primary gathering place. In addition, early planning would allow teams to define the metrics by which community growth and success will be measured. It’s during this early phase that research for determining target audiences and content creators should be done. All this is to say that the data collected from your growing community will inform not only development choices but also impact communication, brand, creative, events and most importantly, this early planning establishes the growth engine needed for the success of the game. One of the best things about community strategy is that you only need a playable build to get started. Community is where growth starts. You can grow your game years in advance of an official release because the reality is you can’t build a fruitful, long lasting community of loyal players in 6 months. Aside from story telling and the experiences we create in gaming, many of us gravitate to this industry because adaptability and innovation is a requirement for success. Innovation manifests itself not just through in-game mechanics but also in the tools and processes involved in the development of the games. Rethinking how we structure our organizations to meet future consumer behavior is necessary not only for survival but for creating better games that people want to play. Your most valuable players should be a key stakeholder in the decision making process. But in order to actualize and benefit from player feedback, it needs to be built into the game from inception. Having a CCO be at the table where decisions are made with the development leads is the only solution I can see that will efficiently help drive discoverability and drive awareness in a world that has too many great games and other forms of entertainment. A new job description and my complete thoughts can be found here: https://lnkd.in/gfAcRcJd #CommunityManagement #Rethinking #FutureOfGaming #VideoGameManagement #Management #Distribution #Contentcreators #GameDistribution #GrowthStrategy #videogames

Knowledge sharing on several strategies which produced tangible shifts in consumer behavior: - Scarcity & Urgency: Using "limited-time" language in our ads has been highly effective for driving impulse buying, especially in e-commerce campaigns. Countdown timers or stock alerts within ads increase the fear of missing out (FOMO), triggering faster purchasing decisions. - Personalisation: Targeted ads that use data to create personalized offers, such as tailored product recommendations or customized discounts, tend to lead to higher conversion rates and repeat purchases. Retargeting strategies, especially through platforms like Facebook and Instagram, allow us to capture users who have shown interest but haven't yet converted. - Interactive Ads: Polls, quizzes, and engaging formats like "tap to reveal" or long post contents have driven increased engagement, particularly among Gen Z. These interactive elements keep users engaged longer, making them more likely to explore our brand further. - Incorporating Social Proof: Displaying customer testimonials, reviews, and case studies within social media ads has been effective in building trust and encouraging purchasing. This strategy is particularly important for high-consideration products like tech gadgets, health-related items and service oriented businesses. Leads to humanizing your brand.

Fan (Customer) engagement X LinkedIn's gamification strategy Do you know you can play games in LinkedIn? Well, I was surprised to see this as well, but this strategy tells you a lot about how gamification helps fans aka customers hooked on to their digital screens. LinkedIn has launched few in-built games in desktop and app, and the primary aim is to get users spend more time on their platform. This strategy, from a sports marketing perspective is pretty interesting; Even though we have seen a lot of gamification strategy used by rights holders, the aim and focus is not the same for everyone. A lot of rights holders see gamification as fan engagement initiative, a lot see this as a marketing initiative, but instead it should be a sales initiative. Users are playing games, then what? Gamification strategy should be tied with incentives, - "Play this game, beat the highest score, and get a signed jersey" - "Play to activate 30% discount on tickets" - "Play to unveil a retro jersey" A lot of rights holders are still not sure, how to combine fan engagement, marketing and sales, and going forward this should be their primary focus. Monetisation should not be the only focus for rights holders, but it is surely a concern for every right holder. Coming back to LinkedIn's strategy; - You play games and connect, then what? - You are hooked to your screen, then what? After a while you get so hooked - **You reactivate the premium features** what do you think? Meanwhile if anyone is up for a game, DM!

You're not going to like this: Your business is becoming obsolete. Digital business is the future. It's a new era. It's time to embrace it. It's not enough to have a website and a LinkedIn profile. You need to leverage digital tools for brand engagement if you want to stay ahead of the game. Here are some things you can do: 📈 Analyze your data and adjust your strategy 📩 Nurture your email list 💬 Engage with your audience on social media 📹 Use video to showcase your brand 📱 Embrace mobile optimization The world is changing. And if you're not ready to change with it, you're going to get left behind.

Despite the recent news that the elimination of cookies has been postponed again, we continue to prepare and research diligently. As we navigate the ID challenges in AdTech for 2024, understanding the nuances of identity markers (IDs) in ad auctions remains critically important. Here’s a deeper dive into the key challenges and opportunities: Digital Out-of-Home (DOOH) presents exciting opportunities in dynamic advertising. By integrating OpenRTB guidelines with practical insights, we're pushing the envelope on ad effectiveness. Effective Strategies for DOOH: Precision Targeting 📍: Unleash the power of sophisticated geolocation data to position ads precisely where they will captivate your target audience the most, amplifying relevance and impact. Dynamic Content 🔥: Adapt your messaging in real-time based on data like weather conditions, time changes, or live events to keep your content relevant and engaging. Analytics-Driven Adjustments 📊: Use advanced analytics to monitor how viewers interact with your ads and adjust your fly strategy to optimize content and placement. Creative Excellence 🎨: Embrace the potential of high-quality visuals and innovative designs that catch attention quickly and from a distance and leave a lasting impression, inspiring creativity in your campaigns.Mobile Integration 📱: Connect DOOH campaigns with mobile interactions through QR codes or augmented reality, providing a seamless user experience that bridges the gap between large-format ads and personal devices. Let's Discuss: I'd love to hear how you use DOOH in your marketing strategies. What successes have you experienced, and what challenges have you faced?

💡Get out of weeds and focus on what truly matters! This weekend we had SweatHouz bring cold plunges❄ to MADabolic RiNo and had an insightful conversation about marketing. The franchise owners were psyched about the creative corporate gave them to use in ads and announce the brand launching in Denver. 🚀 Even though I am a marketing strategist getting deep into the numbers, I think the most about the creative we are running because that is the ONLY thing the end consumer sees! Yes, targeting the right person does matter. Still, if your creative is not noticeable, insightful, exciting, or different, no amount of targeting tweaks or ad spend will get a consumer to pay attention to your brand let alone buy a product. On top of that, use creative as your biggest optimization lever. Make versions different enough so you actually learn what performs better and what resonates (I am not talking about changing the background color...). Test different concepts that are truly different from each other. You will learn a lot faster. Thanks, AI 🤖 The guys at SweatHouz were excited to talk about the videos their videos, not the Meta interest audience they are targeting. Think Creative First 🧠

A simple marketing strategy on Roblox 3 steps only : Fenty Beauty example --- 𝗕𝗮𝘀𝗶𝗰 & 𝗦𝗶𝗺𝗽𝗹𝗲 --- 1️⃣ Branded Roblox Experience • Showcase the brand's universe • No retention process needed 2️⃣ Offer FREE UGCs • Generate playtime and happiness 3️⃣ Roblox Ads Campaign • Acquire visitors This strategy works for short-term activation. Once all the FREE UGCs are sold out -> no more playtime Once Roblox Ads stop -> no more acquisition Using the branded experience, they can reproduce this concept as many times as they want. (FREE UGCs x Roblox Ads) Things done. ✅ --- 𝗣𝗿𝗼𝘀 & 𝗖𝗼𝗻𝘀 --- 🟢 𝗣𝗿𝗼𝘀 : • Low cost • Fast to build • Simple to execute • Guaranteed reach 🔴 𝗖𝗼𝗻𝘀 : • Short-term activations • No leverage (retention) • No community --- 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 --- We can compare this marketing model to Paid Marketing for your website. 1️⃣ Simple "Static" Website 2️⃣ Offer free resources (eBook) 3️⃣ Paid Ads Marketing --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? 🔔 Sign up for my daily insights : https://lnkd.in/e49gkiNU (Still free) --- Kendo Brands, Inc. Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

Victim of our own growth? We have a handful of travel and higher education brands in the negotiation phase. Exciting, right? Yes, but here's what's happening behind the scenes. We provide our gamification marketing solution as a managed service. Our clients have full access to our no-code gamification solution But also to our team of gamification consultants to help them craft and launch memorable word games and riddles. (We've launched thousands of them so it makes sense to share with them what works and what doesn't). So to give those new clients the level of service they deserve, I have 2 options. Option #1. Go through a massive hiring spree to handle this demand. But that will take time. Option #2. Find trusted partners to handle the services component of our offering. I went for option #2 and looked for those marketing agencies. I didn't do a mass outreach campaign to get them. But cherry picked a handful whom I believe to have what it takes to drive results for our clients. These were small to mid size marketing agencies that offered complementary services. For the agency, this is a no-brainer partnership. We are giving them clients on a silver platter. And help them create a new source of revenue. We're asking for $0 from them. It's a revenue share opportunity. So I was expecting to receive overwhelming interest and positive replies. But instead, I received this: "No thanks" Complete silence And then a few weeks later, I see those same agencies asking for client referrals. Or saying that "one spot" has opened up and they are taking on new clients. I was speechless. At a time when it's becoming increasingly difficult to meet quota, marketing agencies are turning down clients. Because they are too narrow focused on their own stuff and unwilling to experiment. If you don't adapt to changing market needs, you will perish.