Yoana Hristova’s Post

Thrilled to join Tide at such an exciting time! We’ve just hit a major milestone—1 million small businesses globally! 🎉 Since 2017, Tide has supported over 650,000 members in the UK, and now we’re rapidly growing in India with 350,000 businesses using our app. With our recent launch in Germany, we’re just getting started in Europe. 🚀

Excited to share that I’ve started as a Mid Copywriter/Content Writer at Tide! This new chapter offers a great opportunity to learn new things, grow, and apply my skills to deliver exceptional experiences for our customers. 🚀 The warm welcome I received from the team made for a fantastic start. I’m looking forward to working with the lovely teams across marketing, product, and more. Cheers to new beginnings!🙌

Curious about soft skills that empower professional growth? Adaptability is one of them. Here are three actionable strategies to hone this crucial skill: 🔄 Embrace change: - Accept that change is constant, like adapting to a new team structure. - Take calculated risks, like exploring a new approach to a project. - Prioritize self-care during transitions, seeking support when needed, such as leaning on colleagues for guidance. 🧠 Keep an open mind: - Ask deeper "why" questions, like probing into the root causes of challenges. - Practice active listening by truly understanding others' perspectives. - Explore diverse viewpoints, suspending judgments. 💡 Leave ego behind: - Pause, breathe, and let go of rigid expectations. - Appreciate diverse outcomes, celebrating team decisions, even if they differ from personal preferences. 👉 Check out the article to learn more: https://lnkd.in/dGvd8nZq

🌟 How to turn customers into a community? Cultivating a community is like tending a garden - it takes trust, commitment, and collaboration to see it truly flourish. In today's fast-paced world, building strong customer relationships means shifting from creating for customers to creating with them. Here’s how you can start: 🤝 Trust & collaborate - Move away from controlling interactions and embrace collaboration. Take a leaf out of LEGO Ideas and TEDx’s book, where customers are trusted to pitch in and organize, leading to engagement and innovation. 🎯 Focus on passionate participants - Find and nurture your most enthusiastic customers. These are the folks who bring life and energy to your brand. Empower them, and align your community’s goals with their passions. 📈 Commit to sustained collaboration - Think long-term! Companies like Twitch invest deeply in community relationships through programs like Twitch Ambassadors and regular meetups, which build loyalty. 🔄 Integrate Across Functions - Community-building should be a team effort. Make sure every part of your organization is involved in supporting and growing the community, creating a strong, connected customer base. Curious to learn more? Dive into the full insights in the article: https://lnkd.in/dBjqvHqr

🌟 Soft skills are like hidden treasures - they’re invaluable, yet tough to measure. Among them, self-regulation shines brightly, a key element of effective leadership and personal growth. In my journey, I’ve found some simple yet powerful strategies to help me self-regulate: 🛑 Pause before responding: Take a quick breather, just 20 seconds, to transform your reaction from impulsive to thoughtful. 🚶♂️ Take a step back: Sometimes, all you need is a change in scenery. Whether it’s a stroll, a chat with a friend, or just a sip of water, stepping back offers a fresh perspective. 🧠 Recognize your emotions: Put pen to paper and jot down what you’re feeling. Understanding your emotions is the first step to mastering them. By accepting and processing our emotions, we unlock the power of thoughtful responses. This not only strengthens relationships but also preserves the trust we’ve worked so hard to build. Curious to learn more? Check out the article: https://lnkd.in/dyEggTsE

🌟 Hard skills are important in our daily work, but attitude matters even more. There are people you simply would be happy to work with and cross professional paths with again and again. In my personal experience, one of the powerful differentiators to help be someone people would love to work with is active listening and empathy. But how can we put these skills to use and be more active listeners in the workplace? 🎧💼 🕰️Be present. Being present in the moment is essential to active listening. 🗣️💬 Ask open-ended questions. These questions encourage colleagues to share their thoughts, ideas, and concerns openly, promoting a culture of collaboration and inclusivity. 🔄👂 Reflect on what you've heard. Reflective listening involves repeating or summarizing what you heard to show that you have understood and are paying attention. 🙂👥 Practice active engagement. Active engagement involves showing that you are actively listening by using nonverbal cues such as nodding, smiling, and appropriate facial expressions. Curious to learn more? Check out this article by Forbes: https://lnkd.in/dauJS_9M

💡Ever made a mistake at work? It happens to the best of us – it's what makes us human. But here's another question: What happened next? Did your manager hold it against you, or did they ask a simple yet powerful question: What did you learn? 📈This is the foundation of psychological safety – a game-changer for team performance. It can also have other benefits like boosting innovation, creativity, resilience, and continuous learning. All of these have been proven in research over the years, most notably by Google’s Aristotle Project and the research of Amy Edmondson, a Harvard Business School professor. 📚Looks like psychological safety is critical in the workspace and life. And I couldn’t agree more. Check out the Harvard Business Review article on the subject for more insights 👇

👋When you're just starting your career, equal access to opportunities can make a real difference in pursuing your desired path. Tek is driving programs that not only support successful tech careers but also transform lives through partnerships with global tech leaders like Microsoft. 👉Take a look at this video showcasing how we're making a lasting difference in the lives of women beginning their tech careers. https://lnkd.in/dY3D9U8w #MicrosoftLeap #InspireInclusion

👋Tek Experts’ Head of Executive Sales & Business Development, Adewale Adeyemi gives an overview of the cybersecurity offering of Cytek Security and how it has evolved, at the Global Conference on Cyber Capacity Building (GC3B) in Accra, Ghana. 👉Watch his remarks here: https://ow.ly/8mS250QA8lw

🚀Are you searching for a fresh approach to drive revenue and scale your Customer Success operations? 👉While many are turning to a digital-first experience, understanding how to scale both human expertise and technological efficiency can maximize revenue. 👉Explore the delicate balance between technology and human touch in our eBook, "The Value of People: Driving Revenue with Customer Success at Scale”. 👋Download it now: https://ow.ly/pvib50QA8iR #WeAreTekExperts #CustomerSuccess