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“𝘾𝙍𝘼𝙁𝙏𝙄𝙉𝙂 𝙏𝙃𝙀 𝙁𝙐𝙏𝙐𝙍𝙀. 𝙇𝙪𝙭𝙪𝙧𝙮 𝙗𝙧𝙖𝙣𝙙𝙨 𝙖𝙧𝙚 𝙘𝙖𝙧𝙫𝙞𝙣𝙜 𝙤𝙪𝙩 𝙥𝙖𝙩𝙝𝙬𝙖𝙮𝙨 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝙢𝙖𝙠𝙚𝙧𝙨 𝙩𝙤 𝙠𝙚𝙚𝙥 𝙖𝙧𝙩𝙞𝙨𝙖𝙣𝙖𝙡 𝙩𝙧𝙖𝙙𝙞𝙩𝙞𝙤𝙣𝙨 𝙖𝙡𝙞𝙫𝙚—𝙖𝙣𝙙 𝙥𝙪𝙨𝙝 𝙩𝙝𝙚𝙢 𝙛𝙤𝙧𝙬𝙖𝙧𝙙.” Delve into the transformative world of luxury with insights from this Harper's Bazaar article by Brooke Bobb. In today’s rapidly evolving luxury landscape, the tradition of craft is now at a crossroads. Luxury brands are not just preserving artisanal traditions but also pioneering new pathways for the next generation of makers by: 🔸 investing in education and training programs that blend traditional craftsmanship with modern techniques. 🔸 embracing innovation and sustainability, incorporating new materials and technologies into their production processes while maintaining a commitment to quality and authenticity. These efforts not only ensure the preservation of artisanal traditions but also empower the next generation of makers to push boundaries and shape the future of luxury. Kenneth D. King, who teaches haute couture design and techniques at the Fashion Institute of Technology in New York, says… “𝘛𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘵𝘩𝘦 𝘤𝘳𝘢𝘧𝘵 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘵𝘩𝘦𝘴𝘦 𝘭𝘶𝘹𝘶𝘳𝘺 𝘨𝘰𝘰𝘥𝘴 𝘢𝘳𝘦𝘯’𝘵 𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘳𝘦𝘨𝘢𝘳𝘥𝘦𝘥 𝘢𝘴 𝘴𝘦𝘤𝘰𝘯𝘥𝘢𝘳𝘺 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴,” 𝘩𝘦 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘴. “𝘛𝘩𝘦 𝘳𝘦𝘢𝘭 𝘸𝘰𝘳𝘬 𝘰𝘧 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘤𝘰𝘶𝘵𝘶𝘳𝘦—𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘮𝘢𝘬𝘪𝘯𝘨, 𝘤𝘰𝘯𝘴𝘵𝘳𝘶𝘤𝘵𝘪𝘰𝘯, 𝘵𝘢𝘪𝘭𝘰𝘳𝘪𝘯𝘨, 𝘤𝘰𝘶𝘵𝘶𝘳𝘦 𝘦𝘮𝘣𝘦𝘭𝘭𝘪𝘴𝘩𝘮𝘦𝘯𝘵𝘴—𝘴𝘦𝘦𝘮𝘴 𝘵𝘰 𝘣𝘦 𝘭𝘦𝘧𝘵 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘪𝘤𝘵𝘶𝘳𝘦.” 𝘉𝘶𝘵, 𝘩𝘦 𝘢𝘥𝘥𝘴, “𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘴𝘤𝘦𝘯𝘦𝘴 𝘢𝘳𝘦 𝘬𝘦𝘺. 𝘠𝘰𝘶 𝘢𝘳𝘦 𝘭𝘪𝘮𝘪𝘵𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘴𝘵𝘢𝘧𝘧. 𝘜𝘯𝘭𝘦𝘴𝘴 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘵𝘩𝘦 𝘦𝘯𝘵𝘪𝘳𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘧𝘳𝘰𝘮 𝘴𝘬𝘦𝘵𝘤𝘩 𝘧𝘰𝘳𝘸𝘢𝘳𝘥, 𝘢𝘴 [𝘊𝘳𝘪𝘴𝘵ó𝘣𝘢𝘭] 𝘉𝘢𝘭𝘦𝘯𝘤𝘪𝘢𝘨𝘢 𝘸𝘢𝘴 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘥𝘰, 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘩𝘦𝘴𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘳𝘦𝘢𝘭𝘪𝘻𝘦 𝘢𝘯 𝘪𝘥𝘦𝘢.” At Moxie we believe these initiatives resonate deeply with The Luxury Laws of Excellence© - a commitment to craftsmanship, and beyond. By staying true to these foundational laws, luxury brands can continue to inspire and elevate the industry for generations to come. Read the full article here: https://lnkd.in/ev26H6Tf #Moxie | #Luxury | #TheLuxuryLawsOfExcellence | #IndustryInsights | #Craftsmanship | #Innovation | #Excellence | #FutureOfLuxury

Reflecting on my recent meeting with Laudomia Pucci , the gracious daughter of the legendary designer EMILIO PUCCI, I am reminded of the profound impact that heritage and personal narratives have in the luxury fashion industry. Our meeting was not just an exchange of pleasantries but a glimpse into the soul of a brand that has effortlessly woven the vibrancy of color, innovation, and tradition into the fabric of fashion history. Her warmth and the depth of her commitment to her father's legacy were palpable, inspiring a deeper appreciation for the nuanced world of luxury fashion. In the wake of #lvmh Moët Hennessy Louis Vuitton acquiring full ownership of #EmilioPucci, Laudomia's role has evolved to focus on curating the archives and promoting the heritage of her father's brand. This shift is emblematic of a broader trend in the luxury sector towards experiential luxury—a realm where the value is placed not just on the tangible product but on the experience and stories that come with it. Through her work, Laudomia is pioneering a space where history, creativity, and fashion converge in a narrative that resonates with contemporary audiences seeking depth and authenticity in their luxury encounters. The Emilio Pucci Heritage Hub, nestled within the historical Palazzo Pucci, is a testament to this vision. Transforming this ancestral space into a living museum, Laudomia has created an immersive world where every corner tells a story, every fabric holds a memory, and every visit offers a unique experience. This approach to luxury, where heritage and innovation meet, provides a blueprint for how brands can connect with consumers on a more meaningful level. As a professional in the luxury industry, my conversation with Laudomia reinforced the belief that the future of luxury lies in creating experiences that engage, inspire, and resonate on a personal level. The PUCCI brand's journey under her guidance illustrates how integrating heritage with contemporary luxury can create a rich, multifaceted narrative that appeals to today's discerning consumers. In an era where the authenticity and uniqueness of the luxury experience are paramount, the story of Emilio Pucci, as curated by Laudomia, offers valuable insights into how brands can navigate the evolving landscape of luxury fashion with grace, innovation, and a deep respect for their roots. #luxury #fashion #experiential #legacy

Insights from CEO of Bottega Veneta, at FT Live Business of Luxury Summit During the FT Business of Luxury Summit, Leo Rongone provided valuable insights into the brand's strategy and vision. Moderated by Jo Ellison, Editor at HTSI, Financial Times, the interview highlighted key aspects of Bottega Veneta's approach in the luxury fashion market. Challenges: - Digital Strategy: Balancing digital presence with brand exclusivity. - Sustainability: Integrating eco-friendly practices while maintaining high-quality standards. - Market Reach: Expanding globally while preserving brand identity. Key Insights: - Exclusivity: Bottega Veneta's decision to exit and later return to social media, focusing on Weibo, underscores its commitment to individuality and exclusivity. - Sustainability: The brand's environmental initiatives, including a lifetime warranty on handbags, demonstrate a strong commitment to sustainable luxury. - Innovative Marketing: Collaborations with top designers and artists, coupled with selective distribution, ensure Bottega Veneta's premium positioning. - Consumer Engagement: Emphasizing personalized experiences and craftsmanship to build strong emotional connections with customers. - Adaptability: The brand's ability to navigate crises and invest in digital infrastructure has reinforced its market position. These insights reflect Bottega Veneta's dedication to preserving its unique identity while innovating in a competitive luxury market. #FTLuxury #BottegaVeneta #LuxuryFashion #Sustainability #Fashion #FashionInnovation #Marketing #Exclusivity

Luxury and premium brands both aim for excellence, but their approaches differ significantly. Luxury whispers exclusivity. Think Hermès handbags or Rolls-Royce cars: limited availability and top-notch craftsmanship create a status symbol. Rich heritage and bespoke service solidify their timeless prestige. Premium shouts innovation for the achiever. Apple and Tesla exemplify this. They offer superior quality and cutting-edge features, making them a step above the ordinary. Their focus is accessibility, not exclusivity. At ADSTRAT BMC we understand the nuances of both luxury and premium branding. We craft targeted strategies that resonate with your audience, whether you aspire to embody the exclusivity of a luxury brand or the innovation and quality of a premium brand. Send us a DM today and discover how we can help elevate your brand to the next level. #ADSTRATBMC #BrandManagement #BrandMangementAgency #BrandMangementInNigeria #BrandIdentity #Premiumbranding #Luxurybranding #Premiumvsluxurybranding

🌟 Exploring #luxury, #immersion , and #brandelevation : Insights from Marina Lefkaritis 🛍️ Thrilled to share insights from my interview with Marina Lefkaritis, the newly appointed GM for Northern Europe at Bottega Veneta, conducted as part of ongoing INSEAD research led by Prof. David Dubois. Marina brings a wealth of experience from her tenure at prestigious luxury houses like Louis Vuitton, Burberry, and Harrods, making her perspective on brand elevation and top-tier client management invaluable. 👜 Marina's Journey: Marina's journey in #luxury and #fashion is nothing short of impressive. With her background at renowned brands and her expertise in brand elevation, she's a formidable force in the industry. It's worth noting that this interview was conducted before her transition to her current role at Bottega Veneta, adding an extra layer of insight into her perspectives. 🌍 Defining #immersion: Marina views immersion as intricately tied to a brand's values. When a #brand possesses a strong #heritage and clear #corevalues, it becomes effortless to create immersive experiences that transport clients into its world. Immersion, therefore, becomes a powerful tool for fostering brand loyalty and connection. 🌹 Luxury and #lifestyle: Drawing from her Greek roots, Marina offers intriguing insights into luxury and lifestyle. She defines "Polyteleia," Greek for luxury, as a combination of #abundance and #perfection, while viewing lifestyle as a mentality and way of living. However, she cautions against the overuse of terms like "exclusive" when describing Lifestyle or Luxury, which can dilute their significance. 💫 Elevated Luxury: Marina shares a nuanced perspective on the concept of #elevated luxury. While acknowledging the importance of ethical practices, she points out discrepancies between ethical rhetoric and actual practices within the industry. She questions the true readiness of consumers to embrace higher-priced ethical products. 🎭 Immersive Experiences: Marina highlights the power of #immersive experiences in amplifying brand engagement. She cites the Beverly Hills store opening of Burberry, featuring James Corden, as a prime example of a captivating and memorable brand event that resonated with consumers. As we delve deeper into the world of luxury, immersion, and brand elevation, Marina's insights serve as a guiding light, prompting critical reflection on the evolving landscape of the industry. 🌟 W/ Marie-Victoire Chopin, PhD  #INSEADResearch #LuxuryInsights #BrandElevation #BottegaVeneta

Burberry's Winter 2024 collection at London Fashion Week has once again captured our imagination. Set in East London's Victoria Park, the event was a convergence of heritage and contemporary British culture, emphasising craftsmanship, innovation, and a forward thinking approach. Investing, much like curating a timeless wardrobe, is about foresight, adaptability, and strategic choices. Burberry’s dedication to quality and is far from the allure of fast fashion. Creating timeless pieces mirrors the strategy we should embrace in managing our finances. It’s not about immediate gains, but about ensuring that our portfolio is diversified, resilient, and capable of withstanding the test of time. Take inspiration from Burberry's showcase - a blend of tradition and innovation, and apply these principles to our investment strategies. With a focus on long term growth, resilience, and adaptability, we can work towards securing a financial future that is as enduring as a classic trench coat.

OK. It's confession time. I have a big problem with luxury brands. Don't get me wrong, I love lovely stuff - well designed, well made, beautiful materials, even a discrete logo. But somewhere along the line, luxury has come to mean flash. Big logos. Slapped on anything. And perhaps most troubling for someone who has spent their career growing and nurturing brands - omnipresent. Which makes me think of Syndrome's line in The Incredibles 2 - 'when everyone's super'. No one will be'. And that is where I feel luxury brands are - everything is luxury - so nothing is. Then along comes the new Chanel ad. I love it. It screams (very quietly) class, sophistication, style and yes luxury. It oozes confidence. Is this a turning point? A shift to a classier take on luxury? Maybe. But probably not. Chanel has always used its iconic products like No 5 to cement its core brand values, but I do think it is a lesson, a master class for other luxury brands - over expand, throw away your values at your peril. https://lnkd.in/ebjzKBkV CHANEL the cafe agency Natalie Mawby (Ott) Paul Waddup Nick Tsolkas #luxury #luxurybrands

Yesterday, seeing that Maison Alaïa had climbed 12 positions to reach fifth place in the Lyst Index of the most popular brands, I couldn’t help but feel great satisfaction. This recognition reinforces the relevance of a brand that has managed to maintain its essence while evolving within the industry. To provide some context, my Master’s Thesis, conducted jointly with Rudina El Dokani, Sara Rodríguez Santana, and Elena Rubio Rubio, focused on analyzing how Alaïa has deepened its strategy by combining the legacy of Azzedine Alaïa, its founder, with the innovative vision of Pieter Mulier, its current creative director. This synergy has been key to the maison’s standout position on the global stage. This rapid rise in the Lyst Index confirms one of the key points of our research: authenticity and respect for heritage not only create an emotional connection with consumers but are also essential for staying relevant in a constantly changing market. Some of the recent milestones behind this remarkable rise include: - Dressing iconic figures like Taylor Russell and Tilda Swinton at the Venice Film Festival, reaffirming Alaïa’s strong relationship with cinema and the arts, a connection we also explored in our research. - Presenting the Winter/Spring 2025 collection at the Solomon R. Guggenheim Museum, another example of how the brand merges artistic tradition with a modern approach, creating fashion experiences that are, in themselves, works of art. - Launching the Summer/Fall 2024 campaign, starring supermodels such as Vittoria Ceretti and Mona Tougaard, highlighting the brand’s commitment to intimacy and unity, fundamental pillars of Alaïa from the beginning. This recognition is not just a one-time success, but proof that the balance between tradition, innovation, and authenticity, along with a solid strategy laid out by its CEO Myriam Serrano, is key to sustainable success in the luxury industry. Alaïa’s story of resilience, after being almost inactive for nearly four years, teaches us that a brand can evolve without losing its essence. Its recent rise in the Lyst Index clearly reflects how to connect with the present while preserving the past. Soon I’ll be sharing more about our Master’s Thesis proposal and how we explored these points in greater depth. ✨ #fashion #alaïa #LystIndex #ArtAndFashion #FashionMarketing

NEW LUXURY: Luxury brands are taking a page out of the “bespoke” tailoring playbook - by offering services long associated with men’s bespoke tailored brands. Services such as, “By Appointment” “Made For” “Highly Curated” range of fabrics, materials, finishes and garments selected based on specific personal preferences. Gucci Salon on Melrose in LA is yet one example included in The Business of Fashion article. A stand-alone retail concept separate from the brand’s Rodeo Drive boutique. Bespoke men’s English brand, THOM SWEENEY is rolling out its “salon” experience in LA across from Gucci on Melrose Place in March of this year. I expect that we are going to be seeing more luxury brands follow suit. Luxury brands have realized that luxury consumers want more than brand-hosted events which have been the “go-to” for most luxury brands. The luxury consumer wants exclusivity and service - add an environment where they can shop in private, have access to exclusive products and receive an exceptionally high level of of personalized service and it’s a win-win for both the consumer and the brand #bespoke #oneofakind #customization #personalization

#LuxuryNuggets no 28: The concept of #quietluxury has been gaining popularity. Quiet Luxury refers to a type of luxury that is #understated and not overtly #flashy. This style emphasises quality #craftsmanship over #logo branding and short-lived trends. Currently, brands like @TheRow, JIL SANDER, and Loro Piana are leading this charge.  After years of #logomania, it is probably inevitable that #fashion would eventually swing back to #quiet #style. However, a key driver here is also economic anxiety. It’s natural for the #rich to tone down in-your-face opulence when times are tough, & the is world impacted by wars and economic uncertainty. Quiet luxury is in fact, a #mirror to the current economic climate.