VP Retention Advocacy at Yotpo. Building the future of Customer Retention. 👨💻 🦩Ex Jones Road Beauty, OLIPOP
If there was an award for the smartest, sharpest, most humble SaaS exec, I know Asaf Frige would get it.
While that award doesn’t exist (yet), he’s been named one of the Top 25 Executives of New York for 2024 by Key Executives, and I'll take that!
🚀🚀
https://lnkd.in/egVniW9s
Christine and the ICONIQ Growth team put out some of the most rigorous, thoughtful stuff on "what top-performing software companies do differently" and, more importantly, how it shows up in the numbers. Their new report on "The New Era of Efficient Growth" (link below) is a must-read.
I've written a lot about how to help your team become more data-driven. It starts with selection - picking just a few metrics that matter most. Their "Enterprise 5" on pg 16 of the report is the perfect example of this kind of selection, and the type of semi-courageous stance-taking that solid strategy is built upon. "If you only track a couple of numbers," the report implies, "Choose these."
Maybe these are the right metrics for your company. Maybe there are others - like opportunity creation, win-rate, quota attainment, profitability, etc. - that matter more for you and your team right now. But there's something powerful and clarifying about taking a stance, elevating a handful of numbers, tracking them religiously, and using them as the rubric to honestly and objectively answer the most important question of all:
"...Are we ACTUALLY improving?"
The benchmarks in the report are great. We're big fans of ARR/FTE and track it for all our companies. But the more subtle, more philosophical point here - that a handful of numbers, carefully chosen, can crystallize how your business is performing (and what it might actually be worth) - that's the most important takeaway, and the one worth thinking more about.
Kudos to Christine and the team - I'm a big fan of your work!
Resilience is the backbone of every thriving business, especially in times of uncertainty. I’m excited to unveil this year’s ICONIQ Growth Topline Growth & Operational Efficiency report, in which we identify the key metrics businesses should monitor to build resilience and agility in the current macroeconomic environment. (cc team: Vivian GuoAddison AndersSam O'NeillClaire Davis)
In addition to our core findings, we are also excited to introduce three brand new companion reports this year that focus on niche areas of the SaaS ecosystem:
1. Uncovering the untapped potential of vertical SaaS businesses
2. Harnessing the power of product-led growth companies, and
3. Mastering the art of scaling early-stage companies
To preview the study’s highlights and dig deeper into the data, click here:
I prepared for a crucial meeting for a few weeks and yet... Failed to deliver.
SaaS win rates range from 15% to 35%, highlighting the role of failures in our growth.
Each meeting matters, and my pursuit of excellence remains unwavering.
Remember, failure is a stepping stone to success.
#SaasSales#SalesExcellence#WinnerMindset
Mark your calendars for the final webinar in our exclusive Chief members' series on Thursday, September 7th at 5 PM EST!
Join Eric Crews and Sheila Akbar, PhD as they demonstrate how a scorecard can help your company achieve big goals through consistent, repeatable measurement.
You’ll learn:
✅ What’s a scorecard, and why does it matter?
✅ How to structure and use a scorecard
✅ Choosing the right metrics for your scorecard
Secure your spot for part 3 now by registering on the Chief events page.
#Chief#OKRs#Scorecard#MeasureWhatMatters
This recognition is especially near and dear to my heart. I have been at Calix nearly 17 years and along the way there have been many hard and frustrating times. But as a team and a company we have had amazing focus on the destination which is now paying off in so many ways.
Our BSP customers of ALL sizes are seizing this moment—and winning big. How? They are leveraging the Calix broadband platform and our growing portfolio of managed services to simplify their business, excite their subscribers, and grow their value.
When Calix customers win, we win. That’s why I’m proud to share that Calix debuts on Fortunes 2023 “100 Fastest-Growing Companies” List for our consistent and significant growth in revenue, profits, and stock returns over three years.
This win showcases:
✅Customer profitability and success with companies like ALLO Communications, Hunter Communications, Lumos, United Fiber and Tombigbee Fiber achieving ongoing financial success and inspiring Net Promoter Scores (NPS).
✅Consistent growth for Calix shareholders with each quarter as Calix continues to improve across four measurable objectives: deliberate revenue growth, gross margin expansion, disciplined operating expense investment, and ongoing predictability. With the revenue guidance included in our October 23, 2023 stockholder letter, Calix is on track to organically grow annual revenue past $1 billion in fiscal 2023, a milestone that only 1 in 400 companies achieve.
Learn more about the ongoing success of our customers and our award-winning growth.
🔗http://ow.ly/ZEtu1050PWs
My heart is SO FULL! 💜💜💜
THANK YOU to everyone that signed up to get your hands on my FREE guide yesterday! (The guide is now in your inbox)
I AM SO EXCITED TO OFFICIALLY LAUNCH!!!!
📈 Unlock Your Revenue Potential in QBRs with my FREE Guide!
🚀Are you tired of the struggle to upsell during your QBRs? As a dedicated CSM, I understand the challenges you face in meeting NRR and GRR targets. But guess what, I am here to help you with all my tactics and secrets in one comprehensive guide!
Introducing my game-changing guide, "Unlocking Revenue in a QBR" 🎉
This guide is made to help you maximize revenue opportunities, prioritize customer outcomes, and reclaim precious hours in your day. No more firefighting or second-guessing your strategies. My guide is packed with real-life tips and tactics that will empower you to confidently unlock revenue during every quarterly business review. 💪
And the best part? It's absolutely FREE! 🎁
Click the link in the comments below to get instant access to my FREE guide on unlocking revenue in a QBR.
Remember, success starts with knowledge. Give yourself more power with the tools you need to thrive as a CS Pro! 💼💰
_________________
#customersuccess#csm#SaaS
Aileen Lee coined the term “Unicorn” 10 years ago and at the time there were only 39 companies that qualified and now there are more than 532 across a wide array of sectors (vertical saas has since come into fashion).
However, more than 62% are ZIRPicorns. If you’re feeling the explosion of companies was heavily weighed by the Enterprise you are not wrong. A decade ago there were only 15 Enterprise companies in the club and today there are 416.
This has been led by predictable growth rates, easily measurable CAC’s and companies tend to have a rather sticky client list (even in today’s environment).
Absolutely agree! Effective QBRs hinge on being customer-centric. By treating these sessions like discovery, and bringing what we know about the customer's goals and challenges into every conversation, we transform QBRs into strategic, genuinely valued sessions rather than just another routine presentation.
Helping SaaS companies to unlock Customer Value-Led Growth
95% (estimate) of CSMs give terrible QBRs.
At best you bore your customers. At worst you piss them off.
Want to be in the other 5%?
Then you must understand the 2 reasons why your QBRs fail.
1. Your QBRs are one-sided presentations instead of a conversation
2. The customer does not care about the things you are talking about
In simple words: Your QBRs suck because they are not customer-centric.
In order to turn them into an event your customers are actually looking forward to you need to go back to the beginning.
Why did your customers buy your product?
Because they want to
- increase sales
- reduce costs
- save time
- improve productivity
- eliminate risks
- achieve their personal goals related to these outcomes
and every process, activity, tool, playbook, etc. should be tied to it and that includes QBRs.
They should consist of 3 parts to become a strategic asset to increase the odds of success:
1. Reviewing the progress that has been made so far based on the metrics your customers are tracking (even better, the metrics you both agreed on before starting)
2. Getting feedback on what worked, what did not, and why to improve your services, communication, and relationship.
3. Planning the future - next steps, adapting business plans, working out future schedules, etc.
Your customers get dozens of invites to QBRs and have to choose which to attend.
Make sure yours deliver the highest ROI on your customers’ time.
Quarterly Business Review → Customer Value Review
PS: Here are 50 resources to help you create more value for your customers and your company --> https://lnkd.in/eHeA2GkR#saas#customersuccess#customerledgrowth#customervalueledgrowth
CEO ex-Salesforce, Xactly, DocuSign || Sales + Alliances || AI Productivity Accelerators
Metrics Monday for month-end: I recently read "The Jolt Effect" by Matt Dixon and Ted McKenna. Two metrics from the book stood out to me:
𝟰𝟬-𝟲𝟬% 𝗼𝗳 𝗱𝗲𝗮𝗹𝘀 𝗮𝗿𝗲 𝗹𝗼𝘀𝘁 𝗱𝘂𝗲 𝘁𝗼 𝗶𝗻𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻
𝟳𝟱% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗵𝗶𝘀 𝗶𝗻𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝗲𝗮𝗿 𝗼𝗳 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮 𝗯𝗮𝗱 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻
A great partner ecosystem reduces this fear. Best in class SaaS co metrics:
𝟯𝟬% 𝗰𝗹𝗼𝘀𝗲𝗱-𝘄𝗼𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗯𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀
𝟯𝟬% 𝗰𝗹𝗼𝘀𝗲𝗱-𝘄𝗼𝗻 𝗰𝗼-𝘀𝗼𝗹𝗱 𝗼𝗿 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗱 𝗯𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀
This means 60% of won deals involve a partner guiding your customers to their decision, helping reduce fear.
Are you doing everything you can to build your ecosystem?
🚨 QBRs 🚨 We are thrilled to announce our upcoming session focused entirely on Quarterly Business Reviews (QBRs), happening next Thursday.
This event is designed to provide valuable insights and strategies to help you master the art of QBRs and drive your business success.
Why Attend ❓
✔ Align Goals: Essential for aligning organizational and team objectives.
✔ Review Performance: Assess successes and areas for improvement.
✔ Strategize for Future: Develop actionable strategies.
✔ For All Levels: Beneficial whether new or experienced with QBRs.
✔ Expert Insights: Learn from experienced professionals.
✔ Maximize Reviews: Get the most out of your quarterly reviews.
🗓 Date: Thursday, May 23rd
⏰ Time: 8am PDT | 11am EDT | 4pm BST
💻 Location: Online (join from anywhere!)
[Sign Up Now] We look forward to seeing you there and helping you take your QBRs to the next level! 🏁
#QBR#BusinessStrategy#PerformanceReview#GoalSetting#FuturePlanning#ProfessionalDevelopment#ExpertAdvice#Webinar#OnlineEvent#LearningOpportunity
🚨One week away! 🚨
Our brand-new session, all about QBRs, will be taking place next Thursday.
Will you be joining us?
🗓 Thursday, May 23rd
⏰ 8am PDT | 11am EDT | 4pm BST
💻 Online
Can't make it? Sign up anyway and we'll send you a recording.👇
#customersuccess