Yottaa’s Post

The market of the eCommerce sector is very competitive. The best weapon for winning this competition is to keep your customers satisfied. Happy customers help to grow your business and promote it like brand ambassadors. Learn more - https://cutt.ly/4wHYDs9Z #EcommerceSupport #EcommerceOps #OutsourcedSupport #CustomerExperience #CustomerServiceOutsourcing #CallCenterSolutions

Private label sales soar to record highs in the first half of 2024! Discover how consumer preferences are driving this trend towards store brands! Read more: https://hubs.ly/Q02G1CMw0 #insights #marketresearch #privatelabel #consumertrends #industrynews #wearebehaviorally #behaviorallyinc

[Skincare eCommerce Sales Trends in Southeast Asia_2024] #SkincareTrends   #eCommerce2024   #SoutheastAsiaMarket   #BeautyIndustry   #DigitalMarketing   #OnlineRetail   #SkincareIndustry   #eCommerceGrowth   #SoutheastAsiaBusiness   #ConsumerTrends   #BeautyTech   #EmergingMarkets   #SkincareSales   #eCommerceInsights   #RetailTrends

Download the RetailX Top500 Brands D2C: Europe 2024, in which we chart the performance of direct-to-consumer brands selling to shoppers across Europe. In previous years we have called the report the Brand Index however the rise of D2C as a trend has driven us to update our report title.

Orbit is a one-stop solution for revolutionizing your FMCG operations. Our innovative platform empowers businesses with : 📌Digital Sampling 📌Product Merchandising 📌Product Distribution 📌Digital Mapping 📌Market Business Intelligence ORBIT's unique and cutting-edge approach is designed to help brands thrive in today's competitive landscape. Learn more about Orbit and how we can elevate your brand journey (See website link in comments)). #FMCG #Innovation #Technology #BusinessIntelligence #ORBIT #B2B

When consumers are price sensitive and showing diminishing brand loyalty promotions are king 👑 The bad news all around is that promotional pressure is also very high and the efficiency is on a downward trend. In fact, Promotion Efficiency has declined 21% since H2 2022 across all discount levels in Europe 📉 A common question I get from clients is “what does efficiency mean precisely in this context?” 🤔 Well, it is the Incremental sales / Promotional sales * 100.     Then another question is “what does incremental sales mean precisely?” Incremental sales = Total sales volume - Baseline sales volume.   Then what is Baseline sales volume? Baseline sales volume = Non-promoted baseline sales + Promoted baseline sales* (*Some of the promoted sales would still have been sold even if there had not been any promotional activity)   Do you know the promotion efficiency in your categories? #NIQ #DataAnalytics #Consumerbehaviour

Ever noticed how your brand doesn't perform so well when in the hands of retail partners? That's #TradeDilution in action - a decline in your brand's performance due to a lack of direct control over how your products are presented and marketed by retailers. How to combat it? 🛡️ To combat this, brands can use proactive strategies that increase consumer interaction, even when the direct handling is off your hands. Without this intervention, your products will fade into the background, overshadowed by competitors who are possibly more adept at navigating the complexities of digital shelves. What solutions are there? 💡 Investing in digital commerce research can reveal a range of strategies to enhance how consumers interact with your brand across retail partners. Solutions like digital shelf health monitoring ensure your products are correctly listed and appealing. Accurate product data tagging helps in making your products easily searchable and accurately represented. Monitoring your Share of Voice and Share of Space can reveal how much presence your brand commands compared to competitors. And let's not forget the compliance with digital trade terms, ensuring all promotions and representations adhere to agreed standards. Understanding and implementing these solutions require specialised knowledge - this is where partnering with a digital commerce research specialist comes into play. They can guide you through setting up systems and strategies that prevent #TradeDilution and maximise performance on every digital shelf. #DigitalCommerce #WholesaleRetail #B2B #Ecommerce #RetailPartners

One of the benefits that comes with a RangeMe Pro subscription is three in-person buyer meetings at a category-specific ECRM Session. For those of you not familiar with these sessions, check out this recent Mass Market Retailers article which provides a great overview on how they work! #smallbusiness #cpg #cpgindustry #retail #ecrmrangeme

We recently shared a report on the distribution trends of top personal healthcare brands in Bogotá, Colombia, where we identified a 9% opportunity for growth in distribution for a leading brand. But only Premise knows which stores.  These granular census data help brands tailor their distribution strategies and ensure the right products are available where they are most needed. See the full report: https://bit.ly/3xpvedD 

LAST CALL! Boost your In-store sales with winning promotion strategies ⏰ This Tuesday, June 18th at 4:00 PM CEST is your final chance to register for our exclusive webinar, "The Retail Playbook: How CPGs Can Turn Promotions into In-Store Activation Triumphs." Stop throwing money at ineffective promotions! Here's your chance to transform those into powerful in-store experiences that drive sales! Get actionable insights on: 👉 Eliminating Stock Forward Buy (FWB) pitfalls and protecting your margins. 👉 Mastering sell-in vs. sell-out to optimize sales at every stage. 👉 Forecasting with pinpoint precision through aligned sell-in and sell-out strategies. 👉 Leveraging data and technology for innovative FWB approaches. 👉 Decoding promotion cycles and maximizing their impact on sales. Live webinar: 🗓️ Tuesday, June 18, 2024 🕓 16:00 CEST 🤝🏼 Co-hosted by Daniëlle van der Ende from hashtag#Visualfabriq and Daniel Giliciński from BPX Don't miss out! Secure your spot and revolutionize your promotional tactics ➡️ https://ow.ly/hIUV30sEir2 #CPGindustry #CPGInnovation #RetailStrategy #ConsumerPackagedGoods #FMCG