YouGov’s Post

Bringing you all the statistics you didn’t know you needed today. The last week has brought us a new viral sensation. “I’m looking for a man in finance” is a viral song sample created by Megan Boni, better known as Girl on Couch, that pokes fun at the concept of an “ideal man”. To date, the post (link in comments) has accumulated over 43.8M views, 3.2M likes and 192K shares on TikTok. According to data from social listening platform Talkwalker there have been 10K posts about “looking for a man in finance” in the past 7  days globally. Aside from driving consumer chatter, brands have also capitalised on the song’s virality with the likes of Ocado, Duolingo and more showing their own take on the trend. According to the BBC, Boni has already been offered a publishing deal – enabling her to make money off the royalties of the song. She has also been offered the opportunity to record a full album – even though she’s not interested in writing music. These events are demonstrative of the power of the creator economy. Of the shift from fans as spectators to peers; and of the blurring of line between creator, fan, influencer and rightsholder. At a time when brands are putting the emphasis on humanised experiences, it raises the question of whether they can be more selective and purposeful in the partnerships they choose with established artists and their fandoms. In our latest whitepaper, The Beat Goes on, David Watkins, Charlie Toller and myself have started to answer this question. With the help of our data partners over at Audiense, we studied the superfans of the most streamed artists, profiling some 630K individuals, and identifying over 200+ communities. All with the goal of helping brands better understand how they can activate fan motivations and behaviours – across touchpoints and at scale. Follow this link for the paper: https://lnkd.in/euJ_ZKnr Shoutout to the wider Social Insights Team for their efforts on this Selva Tsoumita & Jackline Muhanika

CX should be conducting the orchestra, not playing the instruments. To get everyone playing from the same sheet of music, you need to lead with influence. That begins with identifying stakeholders—the people invested in the outcome of your CX work. Read this article to understand the 5 types of stakeholders and why they are important. #customerexperience #cx https://lnkd.in/gxnUa2xb

Embrace a singular, unified system for all digital files and functions to ensure clarity, efficiency, and a seamless path to success. Curated by Martin R Ricketts There must only be One Place for any type of file or function in your digital world otherwise things get confusing and things get lost. One system, one roadmap, one Blueprint for success. A symphonic expression of technology elegance, digital harmony, time and mobility freedom, Chaos to order. Do Work You Love. Monetize Your Story. Design Your Future. https://lnkd.in/gJnk-CY8 . Music: https://lnkd.in/gWbS8Xc #MonetizeYourStory #MartinRRicketts #MichelleRicketts #DigitalHarmony #TechSymphony #ChaosToOrder #OneBlueprintForSuccess #KathrynAsaroMayers #CohesionServices #LearnFaster #WorkSmarter #DesignYourFuture #doworkyoulove #DontSettle #DigitalSamurai #theGlobalInfluencer #MicroInfluencer #InfluenceMarketing #LaptopLifestyle #CreatorCondo

A Candid Reflection: Social Media and how it affects my workflow. Check out my blog post. https://wix.to/3JGUlMy #newblogpost #music

As marketers, we're always tuning into our audience's needs, just like a DJ reads the room! Imagine you're spinning the decks at the ABM party. 🎧 Which track would you drop to get everyone on their feet? A) Target Account Boogie B) Mass Marketing Madness C) Data-Driven Beats D) Personalized Playlist The right tune can make all the difference, whether it's on the dance floor or in your marketing strategy. What's your go-to beat? Comment below and let's make this party pop! #marketingstrategy #ABMMarketing #engagementboost #networking #accountbasedmarketing #b2bmarketing #quizetime #quize #music #datadrivenmarketing #aidrivenmarketing #openai #marketingagency #b2bmarketingstrategy #leadgenration #personalization #marketwavegen #thetechmarketer #mantechamrk #contentmarketing

This past weekend, I had the chance to attend Dean Lewis’ intimate pop-up concert in Sydney to celebrate the launch of his new album, *The Epilogue*. Beyond the incredible music and Dean's down-to-earth personality, what truly stood out to me was the marketing intelligence behind the event. Dean Lewis has clearly defined his brand essence—at the core, it’s about genuine emotional connection. His talent is undeniable, but what makes him unique is how his music, and he himself, are authentic, relatable, and deeply emotive. Fans don’t just listen to his songs; they feel a personal connection with him and the music. From the concert’s intimate, last-minute invites shared strategically with his active social media followers making them feel special and exclusive, to his warm, unscripted interactions during the performance, everything was about creating a personal and human experience. Dean’s casual and raw delivery—even laughing off small mistakes—made the audience feel even closer to him. And after the show, despite a long and grueling schedule of tours and activities, he spent hours personally greeting every fan, offering hugs, chats, and signed posters. An unheard of and honestly pretty mind-blowing experience for his fans. The takeaway for marketers? Understand your brand’s true essence and uniqueness. Make it an integral part of your marketing experience. Ask your customers, members, prospects, partners or audience how they perceive your brand, and let that insight shape your strategy. Highlight this core brand idea at every touchpoint—just as Dean Lewis does, not only through his music but in the way he connects with his fans. The result? Loyal followers who become passionate advocates, promoting the brand naturally because they genuinely feel part of it – an authentic personal connection. This personal connection also means they are personally invested in his success and want to help his album thrive. #MarketingStrategy #BrandEssence #EmotionalMarketing #FanEngagement #AuthenticBranding #communityengagement #brandstrategy #DeanLewis

Music sets the rhythm of consumer spending, shaping market demand across industries. Beyoncé's "Cowboy Carter" sparked Western fashion trends, boosting cowboy boot sales by 18% since May. Charli XCX's "Brat" album cover revived Y2K aesthetics, revitalizing brands like Von Dutch. This influence extends beyond fashion, with album aesthetics inspiring color trends and song lyrics creating new cultural references. Music videos showcase lifestyle aspirations, influencing purchase decisions far beyond the audio realm. “Many companies underestimate the powerful influence of pop culture. Since the beginning of marketing, word of mouth has been the most effective strategy, especially for younger consumers who are skeptical of ads,” Mai said. “Pop culture is one major way to help make a brand recession-proof by keeping it relevant and making it a must-have. When pop culture highlights an item, color, service or song, it creates a sense of urgency and desirability, which is important during economic uncertainty.” Savvy brands tune into these musical cues, aligning their offerings with the latest hits to orchestrate increased relevance and sales. Even in challenging economic times, harmonizing with current music trends can amplify a brand's success. Read more from our Founder and CEO, Quynh Mai, in "Can Pop Culture Make Brands Recession Proof" - https://loom.ly/eW8naMc _____________________ Qulture - seamlessly connecting brands to their audience and bringing them into the near future 🔮 Stay ahead of cultural trends. Sign up for our newsletter. Link in Bio #MusicMarketing #BrandStrategy #ConsumerTrends This image is the official single cover for 'Von dutch' by Charli XCX

𝐉𝐮𝐬𝐭𝐢𝐧 𝐓𝐢𝐦𝐛𝐞𝐫𝐥𝐚𝐤𝐞 𝐥𝐞𝐭 𝐦𝐞 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐡𝐢𝐬 𝐧𝐞𝐰 𝐚𝐥𝐛𝐮𝐦 𝐛𝐞𝐟𝐨𝐫𝐞 𝐚𝐧𝐲𝐨𝐧𝐞 𝐞𝐥𝐬𝐞 🎶 My boy, Justin, invited me into his studio last week and gave me a sneak peek at his album. After I shared my critiques, Justin pulled me aside and asked if I could help him develop a go-to-market strategy for releasing this highly anticipated album. I was initially reluctant because I'm pretty busy working in the exciting #b2btech space, but I wanted to do him a favour. Here's a glimpse into what the #GTM strategy looked like. 🧠 𝐈𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐛𝐫𝐚𝐢𝐧𝐬𝐭𝐨𝐫𝐦𝐢𝐧𝐠 It was intense but necessary to understand the essence of the album and it's unique selling points. We put together a narrative that would resonate with his diverse audience. 🧍🏽♀️🧍🏽 𝐖𝐞 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐞𝐝 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 We had to put together audience profiles to ensure our strategy spoke directly to those who would connect deeply with the music. ⠜ 𝐖𝐞 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐮𝐥𝐭𝐢-𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 We wanted to leverage social media, traditional media and strategic partnerships (Superbowl said no WTF) and created this multichannel marketing plan. From exclusive sneak peeks to fan engagements, we aimed to build anticipation and excitement for this product launch. 🚀 𝐋𝐚𝐮𝐧𝐜𝐡 𝐞𝐯𝐞𝐧𝐭𝐬 We put together concepts and launched innovative launch events using Simpl.AR to help create something that was beyond the conventional. Joel Olandesca and Alisha Olandesca helped us create an #AR activation at listening parties and a QR code was placed on the album cover art to create an unforgettable experience for fans. 🌎 𝐋𝐞𝐭'𝐬 𝐠𝐞𝐭 𝐠𝐥𝐨𝐛𝐚𝐥! We already knew Justin had a global fancase so we developed a strategy tailored for international appeal. Localization and cultural sensitivity played a big role in ensuring the message resonated correctly. 🪭 𝐆𝐞𝐭 𝐭𝐡𝐞 𝐟𝐚𝐧𝐬 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝 Finally, we wanted to emphasize fan involvement, encouraging user-generated content and fan-driven campaigns. The goal was to create this sense of community and inclusivity surrounding the album. This was a really incredible project and highlighted the importance of collaboration, creativity, and pushing the boundaries. Working with JT was not only a professional milestone but also a personal highlight. 𝐏𝐒. 𝐈'𝐦 𝐧𝐨𝐭 𝐬𝐮𝐫𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐁𝐚𝐛𝐲 𝐋𝐥𝐚𝐦𝐚 𝐜𝐚𝐦𝐞 𝐟𝐫𝐨𝐦. 𝐈𝐭 𝐰𝐚𝐬 𝐚 𝐰𝐢𝐥𝐝 𝐧𝐢𝐠𝐡𝐭. #contentcreation #marketingscenarios #celebritiycolalborations #gotomarketstrategy

Endless hold music days are gone. Today, customers demand rapid, personalized service right on their social feeds. The brands that win big? They're turning their social profiles into turbo-charged hubs for instant help and REAL connections. So, how's your brand leveling up for this new game? 💬👥 #SocialMediaEngagement #BrandTrust #SocialMedia 

The Industry's Secrets: Why Social Media Success Isn't Always What It Seems Join me as I delve into the world of the music industry, revealing the hidden truths behind social media success. Learn why certain strategies may look good online but can hinder your career in the long run. Gain insights from an industry insider and creative, and discover how to invest wisely in your artistic journey. #IndustrySecrets #MusicIndustryInsights #SocialMediaSuccessExposed #InvestWisely #CreativeBalance #CareerAdvice #HiddenTruths #ArtisticJourney #SocialMediaStrategies #IndustryInsiderTips