YouGov Sport’s Post

⚖️ Looking at 43 different social and political issues, National Basketball Association (NBA) fans more frequently identified issues as important to them than the average American.     🔭🏀 What else matters to NBA fans, beyond basketball? YouGov's new NBA fan profile report identifies the gaming, gambling and fashion behaviors of this passionate group. 👉 Learn more: https://okt.to/RrylvK #NBA #consumerinsights #YouGov

🚨 Hot off the press: 72% of Hispanic sports fans are part of Gen Z or Millennials, compared to just 50% of the general sports fan population. This younger, passionate fanbase offers brands and leagues a huge opportunity to build long-lasting relationships. LiS™: Latinos in Sports and Nielsen teamed up to dive deep into the impact of Latino fandom and viewership across the five major American sports (NFL, MLB, NBA, NHL, MLS). Latinos are shaping the future of American sports fandom in a big way, be sure to check out the full report here: https://hubs.la/Q02PyWQz0 #LatinosInSports #SportsIndustry #GameChanger #LatinoFandom #Nielsen #GenZ #Millennials #SportsMarketing

Advertising Planning Super Bowl 🏈 2024 attracted a range of demographics this year, which included more Gen z and women viewers due to Taylor Swift's involvement. This led to advertisements being directed to involve varied target viewers. Cetaphil's ad focused on viewers' emotions and included father and daughter watching the match with interlinked interests, Super Bowl and Taylor Swift. This is a key example of advertisement planning. (Link: https://lnkd.in/d6bwi3fF) Advertising 📺 is the placement of persuasive messages to influence the thought patterns 🗯 of the target audience in a favorable manner. The message should be clearly stated and it could involve any of the following theme or appeal techniques: 🔹 Humor 🔹Comparison 🔹Emotion 🔹Lifestyle 🔹Positive or Negative #MKTG5519 #Advertising #Marketing #targetMarket #creativePlanning #Media #reach #planning #creativeBrief #advertisement #appeal

👀Market to the Hispanic Community👀   As a member of the Hispanic Community, I've noticed we're often overlooked in companies' marketing efforts. Here are some reasons to speak directly to the Latino/Hispanic.   EXPAND YOUR AUDIENCE. Latinos currently represent 19% of the total U.S. population, that's around 62 million people! The community is also projected to grow to 29% by 2060. Start fostering that relationship now and help your brand grow with the community.   BUYING POWER. Latinos are currently contributing $2.8 trillion towards the U.S. economy. With increases in spending in the tech, telecom, personal care, and food industries.   Wondering which companies to look at for guidance? Check out the Copa America Men's soccer tournament. ⚽ They're holding the games in the U.S. because of the buying power of Latinos in the U.S. and our larger stadiums that accommodate more viewers. Coke also does a great job at localizing their ads to target the Hispanic community.   Should I make a part 2 of what to do and what to avoid when targeting the Hispanic community? #digitialmarketing #marketing #soccer #retailwin #casestudy #strategy #latinos #marketingstrategy #digitialads

Combat sports are going to overtake other American professional sports and already have. Here's why: 👇 📈 Combat has grown more than any sport from 2010 to 2020, attracting more than 26 million new American fans (Rich Luker via Forbes) 👨👩👦 One in three sports fans in Gen Z is an avid combat fan (Two Circles) 🙋🏻♂️ Gen Z is more interested in following individual athlete sports versus team sports. With 40% of the audience 18 to 35 (Nielsen) 🤜 MMA is more popular than the NFL on social media and has over 300M fans worldwide (Forbes) 🙅♂️ Among Gen Z, combat is more prevalent than Major League Baseball. (The Harris Poll) Looking for a place to reach the right spending demographics? Look no further than combat sports athletes and Swerve Combat! #linkedinsports #streaming #sportsbusiness #brandpartnerships

Football is a golden mine for sponsors. Did you know that...? 👉 30% of Italian fans say they’re influenced by football-related ads when making purchasing decisions. It turns out that football isn’t just about the passion on the pitch: --> ❗ it’s a massive driver of consumer behavior. Football captivates 69% of Italians (34 million people). ▪ 35% say football testimonials directly influence their product choices. ▪ If it's a great match...visual attention to ads jumps to 57% ✅ What about age differences? How much time do people spend watching the match? ▪ Boomers: 72% of the time ▪ Gen X: 67% ▪ Millennials: 53% ▪ Gen Z: 57% Even more impressive: 👉 20% of ads shown during player substitutions are recalled. (even when only seen out of the corner of one’s eye). ❓ Do you think companies pay too little attention to football? #Footballbusiness #Advertising #FootballIndustry Data: Beyond Visual Attention - Omnicom media group 

Access to data and information are at an all-time premium. As leagues, teams and sports grow, it is imperative to leverage data that enhances your ability to make decisions efficiently and with a high level of accuracy (e.g league expansion, sponsor story-telling, fan tracking, etc.). Every fan base enjoys nuance and a unique personality that separates them from all of the other fan bases across professional sports. This is precisely why United Soccer League (USL) has made the investment in Vision Insights' Decoder ™. Specifically for the USL, they have the highest percent of young, Gen Z fans among professional sports leagues we track in our system. Data on youth fans is incredibly hard to come by and one of the reasons we made it essential to Decoder...Sports data sets need to include those respondents that make up the new wave of today’s and tomorrow’s fans. Resources like Decoder™ allow the league to dive deeper into what makes these fans tick, what they respond to as consumers and the most effective ways for partners to engage with and heighten fan experience across the entire league. Soccer is thriving in the U.S. and it's why we see so many soccer leagues in the Top 10 of leagues with the highest amount of young fans (age 13-26). #data #insights #soccer #growth #sports #youth #linkedinsports #sportsbiz

Latinos in Sports and Nielsen's latest report reveals the untapped potential of this vibrant market. #MulticulturalMarketing #SportsMarketing https://lnkd.in/dXdi9K58

How Technology is Revolutionizing Sports Officiating Discover how technology is humanizing referees and providing fans with deeper insights into officiating. This video explores the positive changes needed in the industry, especially for millennials and Gen Z. Join us in discussing the future of basketball officiating and its potential impact! #SportsOfficiating #TechInSports #FutureOfRefereeing #Millennials #GenZ #BasketballOfficiating #SportsInnovation #RefereeInsights #IndustryChange #RevolutionizeSports

Thanks, HispanicAd, for sharing our article about Latinos in Sports and Nielsen market report. Every amplification effort will help us spread the word about the relevance of the Latino audience in Sports. #MulticulturalAudience #LatinoMarketing #Marketing #Sports