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# CSI-FEB: Day 2: What is a Cloud Marketplace? - get the expectations right It’s CSI FEB: A February day-by-day LinkedIn journey through Co-Sell Initiatives to take you from Partner Leader to Revenue Hero. If you’re going to make money from listing your product on a Cloud Marketplace (CMP), be clear that it's 𝘕𝘖𝘛 : • Magic source of effortless inbound leads • Directory listing where your TAM will find you • Never ending supply of zero touch purchase orders • Place where Cloud sales people go to find your product • Easy ride that doesn’t require you do put in the hard work 𝗦𝗼 𝘄𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁? If you’ve ever used a credit card (preferably your own!), this is an easy analogy. CMP’s are just like a credit card. They are a 𝘱𝘢𝘺𝘮𝘦𝘯𝘵 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘺. Nothing more, nothing less. When you list your product on a CMP, it’s just like being a retailer (shop) getting a credit card machine for customers to pay with. CMP’s are extraordinarily powerful, unlocking business that you would otherwise not have access to. • Your prospects, and existing customers want to use them. • The cloud sales teams want them to be used. • You want them to be used. But, CMP’s are only a part of the jigsaw puzzle here. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗵𝗲𝗿𝗼 ...let’s set this expectation now. More importantly, apply inclusive leadership: set the expectation internally with your Leadership Team: Listing on a Cloud Marketplace does not make you any money. You’ve got to do the rest of the work. You need the resources, the internal alignment, the time. Pull all this together and the door to that $341bn Cloud Commit pot unlocks. Tomorrow…. let’s go over how Cloud Marketplace’s work, and then we'll move onto the real work. #partnerships #marketplaces #cosell

*Spoiler* — #4 is embedded commerce, which which can help modernize B2B quickly. Take a deeper dive into what it means with this short webcast from Salesforce Commerce Cloud, CIO Online, and Saltbox Mgmt: https://lnkd.in/gY5AWkqJ

Selling cloud services is essential, but keeping customer ownership is key. 🔑 Our latest UC Today article explores how to choose the right reseller model to maximize revenue, control, and customer satisfaction. From private label to co-branded models, discover the benefits of each approach and how to find the perfect partner. https://ow.ly/MA9a50SxsaW

For starters, there isn't really a time where David Blue and I aren't aligned. Loved your post! To follow, I really wanted to double click here:  "what most businesses get wrong about this is thinking all they need to do is improve the UI of their existing portal" This doesn't need to be open heart surgery into your architecture, but it also doesn't mean that you need to wait for your 3 year endless ERP migration to happen. Bring Saltbox Mgmt in, they are experts are locating the pain, reuse your existing architecture and empower new customer experience by deploying composable Salesforce Solutions to foster innovation that impacts the Top and Bottom line.

Selling cloud services is essential, but keeping customer ownership is key. 🔑 Our latest UC Today article explores how to choose the right reseller model to maximize revenue, control, and customer satisfaction. From private label to co-branded models, discover the benefits of each approach and how to find the perfect partner. https://ow.ly/MA9a50SxsaW 

In today’s rapidly evolving tech landscape, independent software vendors (ISVs) need to rethink their approach to stay competitive. In my latest article on iTWire, I dive into key strategies that can help ISVs not just survive but thrive in the cloud marketplace ecosystem. From optimising product offerings to enhancing customer engagement, here are a few ideas to help navigate this evolving space. Read the full article here: https://ow.ly/pRK850TAcA9 #CloudMarketplaces #ISV #GrowthStrategy

AWS Marketplace: Co-Selling Strategies with the World’s Largest Hyperscaler. Participating in the AWS Marketplace yields partner benefits including richer deal sizes, increased net new business and accelerated sales cycles. A detailed overview of the AWS Cloud Marketplace and how sellers can maximize their success in the ecosystem, featuring Ruba Borno, Matt Yanchyshyn and Nadav Tzuker.

NEW BLOG: Learn all about Salesforce Commerce Cloud, including its platform, features, and benefits. Discover how TradeCentric's B2B Connected Commerce solutions elevate the value for Salesforce users.

Cloud marketplaces are a no-brainer if you’re looking to grow fast. 🧠 The Microsoft Marketplace has a massive network of over 90,000 resellers, making it easy to build a top-notch reseller network and tap into partner-to-partner opportunities. 🤝 Check out our latest article to see how tools like WeTransact, combined with an Ecosystem-Led Growth (ELG) approach using platforms like Crossbeam, can help you go from building your reseller network to actually making it happen. https://lnkd.in/dw6Am8sx

Talon.One’s partnership with Salesforce Commerce Cloud offers brands the solutions they need to run granular promotions, loyalty and rewards at scale. Check out our latest blog post to find out 6 ways you can drive growth with Salesforce Commerce Cloud and Talon.One: https://hubs.ly/Q02lCpjg0