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When adjusting your PPC strategy, targeting the right locations could make the difference for your campaign. Learn from Kleenex's success in targeting cities with real-time flu outbreaks using Google search data. Over 18 months, they developed a model predicting flu trends from search data, health line calls, and doctor visits. The result? 96% of their media spend focused on live flu regions, leading to a 40% increase in sales. #youtechagency #digitalmarketing #marketingtips

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