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Are you still wondering how to make the right connections with the media? Join our free webinar tomorrow to discover effective approaches while learning how you can leverage AI to manage your PR tasks efficiently 🧠 Even if you can't make it, we've got you! Sign up anyway, and you will receive the recording 🎥 😉 See you there! 👇 👇 👇 #digitalpr #pr #AIforPR #semrush #publicrelations #PRsolutions #onlinevisibility #brandawareness

Are you still crafting tweets by hand? Oh, honey... Learn AI for Marketing and Communication in a LIVE ZOOM workshop tailored just for you on August 27, 2024 9:00 am to 10:30 am MDT. What you'll learn: *How to craft effective prompts that generate ideas for pitches, social media content, press releases, and more. *Learn how to use AI as a strategic partner for innovative thinking, to spot trends and level up your output. *Create social media content that goes viral *Learn prompts to create the perfect images you need for internal and external communications. Learn more at https://lnkd.in/gy5KZ_zE **EARLY BIRD PRICING $199 ENDS on August 3, 2024***

Together with Microsoft, we developed a new plugin for CoPilot and Teams. PR, Communications and Marketing professionals can immediately gain AI insights from the Meltwater databases of external media. Stay tuned for more! #PR #Communications #marketing #AI

Reaching audiences worldwide is a challenge. But with the power of GenAI, you can personalize business communications at scale, ensuring every interaction resonates with the intended audience. Lionbridge is ready to help transform your global #marketing strategy - start a conversation today.

𝗧𝗲𝗹𝗹𝗶𝗻𝗴 𝗕𝗲𝘁𝘁𝗲𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮 In marketing, great storytelling is key, but when backed by data, it becomes even more impactful. Data helps us understand what resonates with our audience, so we can craft stories that speak directly to their needs and interests. Using data to guide content creation means every piece of content has a purpose. Whether it's a blog post, social media update, or email campaign, data ensures that your message is relevant and engaging. This helps build stronger connections with your audience. By blending creativity with data-driven insights, we can create stories that not only capture attention but also drive action. Data allows us to continuously refine our approach, making sure our content is always meaningful and effective.

New PESO Model - 🚀 In 2014, Gini Dietrich author of the book "Spin Sucks", developed the PESO model. She first described an integrated approach to paid, earned, shared, and owned media channels for PR strategy. The media landscape and industry are constantly evolving, leading to the evolution of communication channels. The new PESO model (Paid, Earned, Shared, Owned media) has expanded and been supplemented. For instance, in the latest version, AI and voice search have been added. The idea of the PESO model lies in a strategic and integrated approach to communications, which involves combining all communication channels. In synergy, they should work towards creating EEAT — experience, expertise, authority, and trust. The PESO model will likely continue to evolve in response to changes in the communication landscape, technological progress, and shifts in consumer behavior. #PESO #Media

https://lnkd.in/ek2Ctzth 🛠️ Elevating Construction & Supplier Marketing! 🌟 Dive into our workshop reel where Bright Thinking Marketing shares the blueprint for mastering social media across diverse platforms. Tailor your content to resonate with each unique audience, from Instagram's visual narratives to LinkedIn's professional dialogue. And find out when and when not to overlap! We're not just about enhancing brand visibility; we're here to guide you in converting connections into valuable leads. And as a bonus, we're harnessing AI to stay ahead – even this caption is AI-generated with the help of ChatGPT - New! Ready to construct a versatile and impactful digital presence? Let's build it together! 🏗️ #ConstructionMarketingEssex #EngageToWin #LeadWithInnovation #BrightThinking

Are you ready to elevate your marketing game? The latest insights from Harvard Business Review reveal the essential strategies for navigating today’s multi-channel landscape. From integrating data-driven decisions to fostering authentic connections, discover how to engage your audience like never before! Dive into the full article for actionable tips and fresh perspectives. https://buff.ly/45IDr9o #MarketingStrategy #HBR #DigitalMarketing #BusinessGrowth #MarketingTrends

AI is transforming how brands connect with their audiences, creating more personalized and data-driven marketing strategies. From predictive analytics to tailored content recommendations, it’s changing the game and delivering impressive results. Ready to elevate your marketing? Let AI power your strategy and boost your brand’s growth! 💡 🌐 Learn more: www.tenfoldmarketing.ca #AIMarketing #MarketingInnovation #DataDrivenStrategy #DigitalTransformation #TenfoldMarketing #AIRevolution #NextGenMarketing

Finding the perfect blend of tech and creativity in brand storytelling Amidst the growing frenzy around data and tech, while some marketers are taking the backseat to assess if they are over-relying on data, others are constantly moving around with a fear of missing out (FOMO), thinking this new piece of technology might be all they need to make their campaign go viral. Here’s some advice from marketing leaders before you go overboard with tech for your next campaign. Read here: https://lnkd.in/gs_vVAJp Saugato Bhowmik | Siddhant Mazumdar | Nithya Komanduri | Karthik Nagarajan |