Are you ready to ride the #CTV wave? Connected TV is on the rise with 92% of US households reachable by CTV programmatic advertising, and CTV ad spending is projected to surpass $38 billion by 2026. However, the approach faces challenges including limited audience data and ad inventory constraints. Learn how contextual advertising overcomes these obstacles and improves CTV targeting effectiveness by providing non-intrusive, interest-based ads. Read more: https://hubs.li/Q022s_sy0 #AdTech #IndustryTrend #ConnectedTV
