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Joe’s Hospitality Brands

What do you do during the seasonal drop in sales? Both of our locations are in tourist towns, we have high summer traffic and crazy low winter sales. We opened Joes on the Beach at the end of September and by mid October we could see that we would need to do something to drive bums in seats. Even if we managed the costs, had we not done something we would not have made it through the winter. Our very first event was lobsterfest ( I know rather predictable but it did the trick) Even better was what this did to our cheque average. So we knew that given what we knew about sales trends in town that we would be ok over Christmas, but e would need to do something in January. What we learned from lobster was that we would need to find a low food cost item to create an event around. What we create was Autobahn, Where Joe’s does a tour of German food + Drink. It was so popular that this year is our 2nd annual event. Low food cost, high traffic resulted in cash flow and happy staff. #localbusiness #lobsterfest #event

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