YW3’s Post

We all know it, but nobody’s saying it: The average CMO’s tenure? 18-24 months. And each month is, well… oddly predictable. Months 0-6: Market visits and “deep understanding.” Months 6-12: Team re-structuring and launching a brand refresh Months 12-18: Agency pitches and new tool implementation Months 18-24: Becoming more active on LinkedIn Introducing the CMO Toolkit - your guide to making the most of the runway. Disclaimer: This is satire. Or is it?

This for all the CMO’s, CCO’s, Chief Brand Officers & Influencer Marketing & Partnerships execs… Thank You. You have a very tough, challenging & complex job right now… New behavior shifts, platforms, trends…all day long, every second, every single day. And yet, we are continuing to see a ton of creativity, bold decisions, new ways to connect with audiences, meaningful campaigns, innovative partnerships…which all drive the industry forward, creating more opportunity for everyone, especially the creative community. I truly mean this from the bottom of my heart when I say this… You are trailblazers who are helping to reshape and innovate how marketing & entertainment is done…through entertainment, storytelling, partnerships and new strategies. And it’s powerful to watch. So I want to say again…Thank you for pushing boundaries, trying new approaches, creating more jobs, partnerships and inspiring others to think bigger.❤️ Wishing you nothing but continued success🤘

𝗩𝗼𝗶𝗰𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝟮.𝟬 – 𝗧𝗵𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲 📢 We’re spotlighting more innovators pushing the boundaries of influencer marketing and reshaping the industry. Their visionary leadership continues to drive impactful change in the digital marketing world. Meet our next 3 game-changers: ✨ Dzmitry Khudy, CEO, Zorka.Agency | Influencer and Performance Marketing Agency Dzmitry is leading the charge at Zorka.Agency, delivering creative and performance-driven influencer campaigns that are making waves on a global scale. ✨ Jeremy Zimmer, CEO, United Talent Agency At the helm of UTA, Jeremy has expanded its reach internationally, representing talent across multiple industries and solidifying UTA as a global leader in entertainment and digital media. ✨ Matthew Wool , CEO, Acceleration Partners With a focus on performance marketing, Matthew drives Acceleration Partners’ global growth, helping top brands achieve measurable success through innovative partner marketing strategies. Want to learn more about these leaders? Dive into the full blog—link in the comments 🔗 #VoiceOfInfluence2024 #InfluencerMarketing #GameChangers #DigitalMarketing #Leadership #PerformanceMarketing #Global #Brands

🚀 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐍𝐞𝐰 𝐌𝐚𝐫𝐤𝐞𝐭𝐬: 𝐀 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐨𝐟 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 It was 2017. My team and I were facing a critical challenge: how to penetrate a highly competitive market with our newly launched product. We knew we had to think strategically.💡 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: The market was saturated with established players, and we had little brand recognition in that space. We needed to carve out our own path without getting lost in the noise. 𝐓𝐡𝐞 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐌𝐨𝐯𝐞: We didn’t rush. Instead of going head-to-head with the big players immediately, we started by identifying niche segments that were underserved. We found key customers who were hungry for innovation, and that’s where we built our initial momentum. 🎯 𝐓𝐡𝐞 𝐆𝐚𝐦𝐞 𝐏𝐥𝐚𝐧: 🔍 Research first: We conducted in-depth market research to understand unmet needs. 🤝 Partnerships: We built strong relationships with local distributors and influencers in the market. 📊 Adaptation: We tailored our solutions to meet the specific demands of the market, rather than offering a one-size-fits-all product. 𝐓𝐡𝐞 𝐎𝐮𝐭𝐜𝐨𝐦𝐞: Within a year, we had captured 15% of the market share in that segment. We didn’t stop there—by consistently innovating and staying close to our customers, we expanded to 25% market share over the next two years. 🎉 𝐋𝐞𝐬𝐬𝐨𝐧 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Strategic market penetration isn’t just about pushing a product; it’s about understanding the market’s needs, building relationships, and offering tailored solutions. It’s a journey, not a sprint. 💼 #marketpenetration #salesstrategy #growthmindset #biotechleadership #customerfirst

Today, we’re shining a well-deserved spotlight on omar zaid, our extraordinary Social Media Specialist. omar zaid isn’t just good at what he does—he’s a game-changer. From crafting innovative campaigns to connecting with audiences in meaningful ways, his work has elevated our brand to new heights. November 2024 was a standout month because of your creativity, determination, and attention to detail, omar zaid. You don’t just manage social media; you bring it to life with fresh ideas and strategies that truly make a difference. The passion you pour into every post, every strategy, and every little detail inspires us all. Huge shoutout to our CEO, Yasser Alalewy, for always believing in us and fostering a culture that empowers growth and excellence. Your support makes everything possible.  And to our amazing Art Director, Taha imadeddin—thank you for your guidance, patience, and passion. Your vision keeps pushing us to new heights, and it doesn’t go unnoticed. #CelebratingSuccess #RoseMedical #Teamwork #Excellence #SocialMediaSpecialist #Leadership #Gratitude #ProudMoment

🌟 The Brands Speak for Themselves. What’s Next for Yours? 🌟 Procter & Gamble. ABInBev. Johnson & Johnson. These logos aren’t just names—they’re proof of the fame strategies that have transformed brands into global icons. Whether it’s dominating headlines, building digital influence, or creating viral campaigns, our results speak louder than words. With Hollywood.ai and Bollywood.ai, we’re taking fame strategies to the next level, combining cutting-edge AI with proven systems to revolutionize how brands connect with their audience. From Fortune 500 companies to rising stars, we’ve delivered impactful, lasting results. 💬 Ready to make YOUR brand the next global story? DM me to learn how FAME By Sheeraz can elevate your logo into a legacy with the power of Hollywood.ai and Bollywood.ai. #AIInEntertainment #StreamingInnovation #DigitalTransformation #PersonalizedContent #VirtualInfluencers #BrandEvolution #GlobalRecognition #ContentDiscovery #MediaDisruption #Sheeraz #FAMEBySheeraz

𝗩𝗼𝗶𝗰𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝟮.𝟬 – 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝗼𝗳 2024! 🌟 We’re excited to continue showcasing the dynamic leaders redefining influencer marketing. Their innovative strategies and unwavering commitment are shaping the future of how brands connect with audiences. Meet our next line-up: ✨ Adam Clyne, Founder and CEO, Coolr Adam is the creative mind behind Coolr, a social-first digital agency that delivers engaging campaigns for global brands, setting new standards in the marketing world. ✨ Ryan Stern, CEO and Co-Founder, Collectively Ryan leads Collectively, focusing on authenticity, and creating impactful collaborations between brands and creators that resonate with audiences. ✨ Donna Robinson, CEO and President, TopRank Marketing A powerhouse in data-driven marketing, Donna has a proven track record of driving growth and fostering a collaborative culture within teams. Are you eager to explore the full roster? Check out our blog—link in the comments below. 🔗 #VoiceOfInfluence2024 #InfluencerMarketing #Leadership #Innovation #DigitalMarketing #IndustryLeaders

When I first started in the agency space years ago, I wouldn't dare speak to a competitor. Fast-forward to the present and some of my closest network friends are, dare I say, "competitors." What shifted- my mindset? I don't view them as "competitors" but as my industry peers. Venturing through the ups and downs of the market, sharing best industry practices and ultimately learning from one another. No uncomfortable boundaries are ever crossed. If you are not befriending your competition, you are missing out... Nancy Link to a great article below! 👇 #embracecompetition #growthmindset

In today's ever-evolving and globalized world, understanding various cultures is significant for being successful in the international market. When an organization knows about the local customs, values and preferences it becomes easy for them to tailor their messaging and marketing strategies. This helps them in developing campaigns that resonate with the local audience, which ultimately builds a strong relationship with the customers. Such cultural intelligence fosters trust and connection, thus leading to increased brand loyalty in the international market. At Viraj Profiles PVT, with a diverse customer base across 92 countries, understanding and tailoring our solutions to the different cultures is a key ingredient of our marketing strategy #InternationalMarket #Leaders #Intelligence #CorporateCulture #Strategies

In a world obsessed with viral moments, it's easy to think that’s the only way to get noticed. But the truth is, lasting success comes from something much more powerful—a purpose that speaks every single day. 🌟 In the words of our Key Account Manager - Kavita Kaushal: "You don’t need a viral moment; you need a purpose that speaks every day. It’s not about catching attention for a moment—it’s about showing up consistently with real value. By sharing your unique message, helping others, and staying true to your brand’s purpose, you build trust and loyalty over time. That’s the real key to long-term success." Forget chasing trends—focus on what truly matters to your audience, and the rest will follow. Consistency is what builds a brand people will stick with. So, what’s one thing you can do today to show up with purpose and connect with your audience? Let us know in the comments! Sampark Sachdeva SamparkSeSampark #Viral #brandpurpose #loyalty #consistency