Zac Shaw’s Post

WHAT IS WHY SO MANY OLYMPIC HOPEFULS ARE RUNNING IN ALL-BLACK, UNBRANDED GEAR AND HOW DOES IT WORK An army of unsponsored athletes at the U.S. Track & Field Olympic Trials, supported by Bandit Running's Unsponsored Project, is challenging the traditional sponsorship model. Bandit Running provides these athletes with all-black, logo-less gear and short-term endorsement deals to help cover expenses and highlight their availability for longer-term sponsorships. Athletes like Courtney Okolo and Brandee Johnson are finding new opportunities through this initiative, which aims to uplift amateur and sub-elite competitors. #sportssponsorship #athletesupport #trackandfield https://buff.ly/3We66jQ

Create unforgettable experiences with X-Event! 🎉✨ From planning to execution, we design and manage events that leave a lasting impression. Upgrade your brand’s presence at every event. #sportsmarketingagency #athletes #scootering #sportsbrands #branding #sportsbrand #sportsmarketing #digitalmarketingagency #digitalmarketing #sport #sports #sportsbranding

Every Olympian works full-time at their games or sports, some are well-paid, others earn nothing, but they are all professional athletes or gamers, not amateurs … Some just have second jobs so they can eat. As to this silly venue change every four years, Greece should initiate a modern summer and Winter Olympics to be permenantly based in Greece, where countries could have permenant homes and training facilities, so that the wasteful rebuilding and criminal graft would end. Greek Modern Olympic Sports would be defined as anything where the athlete propels him/herself or the object or both. Within that definition, trim the number of sports, and within those, trim the number races, since the goal is to determine the best/fastest, not to drag this out into months. For instance, in swimming, do you really need anything more than a hundred free and a hundred individual medley to determine who the best swimmer is? The fact of the matter is that distance events are boring and tedious, and spectators don’t watch them unless highly persuaded. (And, no, F1 is not a sport, it is a social event underpinned with the addiction to watching car crashes.) The Greek Modern Olympic Committee would redefine ethics in sports. It would return to Greece what is theirs. And it would be a boon to the Greek economy, to say the least. No arguing about who owns culture or history. If any ancient culture’s current country wants to have their own modern Olympics, I think that would be great, and the market would decide how many are too much. In that way, some cultures might emphasize different sports. Ghana could have the Ashanti Modern Olympics, for example. One could imagine that more than one Olympics per season would be enough, times fours years, means that the viewing audience could absorb sixteen permenant Olympics, if there were that many ancient cultures to produce them. One of the results of reorganizing world competition would be that each Olympics COULD have their own rules, so that we don’t end up with the international corruption that pervades the current Olympics from site selection to WADA. The Greeks or the Ashanti’s or whichever other ancient culture could run a cleaner Olympiad than we now have. IMO.

With the Olympics now well underway, sports enthusiasts worldwide are enjoying a massive two weeks of elite athleticism. However, I can't help but notice the relative lack of attention the sportsbook sector has, once again, given to this global sporting spectacle.   Is it low betting demand, or the sheer complexity of managing so many niche events concurrently? I suspect it's a combination of both. Considering the billions of viewers tuning in, there's surely room for a couple of brands to establish themselves as the go-to destination for Olympics betting.   While I'm not holding my breath for in-play betting on Kayak Cross (although that would be incredible), I believe more could be done around track and field and cycling events, for example. These sports enjoy widespread familiarity among the general public and sports bettors alike, making them prime candidates for better betting offerings.   Perhaps the 2028 Los Angeles Olympics, coinciding with the expanding US betting market, will provide the impetus for this next step. In the meantime, good luck with your work output while fighting off your new found obsession with fencing/weightlifting.   #Olympics #sportsbetting #Paris #iGamingMarketing

At Digital Athletix, our core values drive everything we do: Innovation, Integrity, Agility, and Excellence. These principles shape our approach and help us elevate sports marketing to new heights. #DigitalAthletix #sportsbrands #digitalmarketing #marketingdigital #digitalmarketingagency #sports #sportsmarketing #sportsbrand #athletes #athlete #sportsbranding #branding #sport

Another brilliant piece from Irish talent. Javelin Dublin's latest campaign for Toyota Ireland supports Team Ireland for the upcoming Paralympics in Paris on August 28. It highlights Toyota's commitment to athletic excellence and inclusivity while showcasing its innovative marketing strategies. For all my die-hard fans😉, I thought I'd look at how the campaign uses impact, creative tools, storytelling, and narrative to celebrate and support the amazing athletes representing Ireland. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗼𝗼𝗹𝘀 - Javelin uses a multi-channel approach to ensure wide reach and engagement. The diverse media mix maximizes exposure, and the campaign's authentic Dublin and Kerry locations enhance emotional connection. 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 - The narrative focuses on the athletes' dedication and pursuit of excellence, aligning with Toyota's 'Start Your Impossible' and 'Built For a Better World' platforms. 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗕𝗿𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲𝘀 - The campaign aligns with Toyota's global values of mobility for all and environmental sustainability. Showcasing hybrid and electric vehicles reinforces Toyota's commitment to lowering emissions and promoting a greener future, resonating with modern consumers. Overall, I'd give the campaign an overall success rating of 8.5/10. The areas I think could be improved are deeper engagement and more inclusivity. What did you think about the piece?

About half of all #Olympic and #Paralympic hopefuls have never received any compensation related to their sport, according to a Commission on the State of US Olympics & Paralympics survey of 648 elite athletes. 26.5% of the surveyed athletes had a total income of less than $15k per year, and another study from the US Olympic and Paralympic Committee found 59% of #Olympic hopefuls make less than $25k during Olympic years.

Historic moment in golf yesterday: ⛳️ Nick Dunlap became the first amateur PGA Tour winner since Phil Mickelson in 1991. The win signals the significance of NIL opportunities as adidas pioneers the trend in talent acquisition. NIL is an opportunity for brands to capture talented individuals before hitting the professional ranks.💪 Here are my key takeaways from the significant event: - Dunlap, playing for Alabama in college is under FootJoy contract, required to wear their gear in college tournaments. No adidas unless it's outside of the NCAA tournaments.This means a small window for adidas to promote their athlete outside of their traditional playing schedule. - Adidas leverages NIL deal to have Nick showcase their products in non-collegiate events. Low risk and low cost! - Win marks a major success for both NIL deals and Adidas.🏅 - Growing trend of identifying talent pre-professionally, is enabling brands to invest early and share in athletes' success. This is crucial to maximising the potential return of NIL 📈 - Rare event of an amatuer beating the pros, not seen in 30+ years, underscores the importance of brands exploring NIL deals for exposure and talent maximisation.✨️ I'm really excited to see the potential prospects ahead as NIL continues to reshape athlete-brand dynamics across all sports! Events like this are sparking more and more interest for having a strong calibre of atheltes which brands can showcase👏 #NIL #SportsMarketing #GameChanger #golf

Hear firsthand from one of my clients... what's important for current athletes to remember. The transition away from sports is unique to each athlete's journey and deserves attention before they step away from the sport they love. #athletes #athletedevelopment #playerdevelopment #sports #sportsbusiness #sportsbiz #womenssports #womeninsports

The Top 100 most marketable athletes in Finland have been ranked once again! 🏆 The number one spot on the 2024 list goes to Formula driver Valtteri Bottas, who climbed seven places from the previous year. 🔝 👉 This year’s ranking scores athletes using even more diverse criteria, considering athletes’ social media presence and their sport’s media coverage. In addition to data-based scoring, a jury of seasoned professionals evaluates factors like personal brand, content quality, and existing partnerships. Athletes with truly international market value could receive bonus points. Discover the full rankings here ➡️ https://links.10.fi/MTFp What are your thoughts on this year's rankings? Join the conversation in the comments. 👇 #Top100FI #10team #athlete #sports #marketing #brandmarketing