Zac Warren-Brown’s Post

Halloween 🎃 is around the corner and mobile marketers are getting ready for seasonal campaigns that can attract new users and re-engage old ones. But beware—what starts as an opportunity can quickly turn into a marketing horror story if not executed carefully. From push notifications sent at the wrong time to irrelevant offers and mismatched messaging, the key to a successful Halloween campaign lies in personalization, consistency, and thorough tracking. This event of the year presents a fun and creative opportunity to engage users, but it's essential to avoid the common mistakes that can haunt your mobile marketing efforts 👻. Whether it’s failing to update your in-app experience to reflect a seasonal theme or bombarding users with irrelevant offers, these mistakes can scare users away. Instead, focus on crafting a consistent, value-driven experience that delights users with timely treats, not marketing tricks. Remember, the goal isn’t to scare away your users—it’s to please them with treats that keep them coming back for more. 👀 Want help crafting a Halloween campaign that delivers treats, not tricks? Contact Adkomo today for expert guidance on mobile user acquisition strategies that work all year round! Sources: Udonis and GameAnalytics #MobileMarketing #UserAcquisition #AppMarketing #MobileGrowth #DigitalMarketing #SpookyAds #AdTech #HalloweenMarketing

We’ve spent millions on Meta Ads this year—and here’s the #1 lesson I’ve learned: If your ads aren’t connected to human emotion, they’ll fail. 📉 High-budget campaigns flop when they focus on features, not feelings. 📈 Simple, relatable creatives that speak to a customer’s “why” drive real growth. Here’s a quick example: We worked with a brand selling outdoor furniture that generated $13,000,000 in 2024. Instead of shouting about discounts, we ran ads with copy like this one: "More laughter. More sunsets. More moments. Build your perfect outdoor escape." The result? 🚀 Click-through rates increased 34%. 💰 Sales increased 70% in 90 days. The takeaway? People don’t buy products—they buy what the product makes possible: 👉 Peace of mind. 👉 Better moments. 👉 A better version of themselves. Before you run your next ad, ask yourself: “What does this product make someone feel?” If you can answer that, you’re on the path to better results. Enjoy this? Repost it to your network and follow Chris Marrano for more. Want to improve your Shopify results? Join our newsletter of thousands of subscribers today: https://lnkd.in/eqzi5mtV

Exciting news from Meta Ads! They’ve rolled out new formats and tools designed to boost holiday sales. 🎄🛒 👉  A new feature allows advertisers to showcase promo codes directly in ads. Testing is underway for first-purchase offers and personalised discounts. Promo codes will now appear just above your CTA, making it even easier to drive conversions. 👉 Reminder Ads have been enhanced to notify users more frequently about upcoming events or sales, with the option to direct clickers to your mobile app. This is perfect for building anticipation around sales and product launches. 👉 Facebook Ads can now include multiple site links, allowing users to explore different landing pages within a single ad, making it easier for them to browse product categories that catch their interest. 👉 Shop in-store ads now come with Apple Maps links, directing users to the nearest store location. These ads are targeted to those most likely to shop in-store, making them ideal for driving foot traffic this holiday season.

🚀 Unlock the Power of Promo Codes: Supercharge Your Sales Campaigns on Meta Ads Manager! Discover how toggling on the "Highlight your promo codes" feature can revolutionize your advertising strategy. By seamlessly integrating promo codes into your campaigns, you'll not only enhance conversions but also optimize your ad spend. 📈 The Results Speak Volumes: Campaigns with this feature enabled have demonstrated impressive results, boasting a median reduction in cost per purchase by 9% and a median increase in conversion rates for website purchases by 10%. 💡 How It Works: Ads featuring highlighted promo codes on Facebook and Instagram mobile apps guide users to the best deals. Once engaged, users will find promo codes conveniently highlighted within the ad. If they proceed to checkout via the in-app browser, promo codes can be automatically applied or easily copied for use at checkout. 🛒 Seamless Shopping Experience: On Instagram, users who interact with ads featuring highlighted promo codes but don't complete a purchase may receive reminder notifications, encouraging them to take advantage of the available offer. 📝 Note: Reminder notifications are exclusively available on Instagram. Empower your campaigns with this innovative feature and watch as your sales soar! #Meta #Facebookads #Digitalmarketing #Sales

Fetch, America's Rewards App, is redefining Football’s Favorite Sunday by giving away $1.2 million to 120 winners in last 2 minutes of the Super Bowl 👇 Their first-ever Big Game ad, “The Big Reward,” which will close out Game Day as the last official advertisement. Featuring Fetch Founder and CEO Wes Schroll, the ad highlights how America's Rewards App gives consumers something to celebrate every day. By tying their message to one of football’s most intense moments — the final two-minute warning — and offering $1.2M in rewards, Fetch isn’t just making an advertising debut. They’re creating a game-changing, unforgettable moment for fans. This isn’t just a big-budget ad. It’s a masterclass in: 📌 Cultural Relevance: By inserting themselves into a universally understood moment of intensity and excitement, Fetch ensures their message sticks. 📌 Bold Stakes: A $1.2M reward isn't just about dollars — it's about grabbing attention and reinforcing their promise to deliver value to their customers. 📌 Emotional Connection: Fans live for the adrenaline of those last two minutes. Fetch is tapping into that same energy to deepen emotional resonance. As marketers, creators, and strategists, how can we translate high-stakes moments into authentic brand experiences? Are we thinking big enough — not just in terms of budgets, but in how we connect with our audiences on an emotional level? Sign up for the antisocial newsletter, “left on read”, to stay in the loop on all things social media, advertising, and our favorite behind the scenes: https://lnkd.in/e7GnWyJe

Meta's latest ad updates for the holiday season present a unique opportunity for marketers to refine their strategies and enhance engagement. With features like easier-to-apply discount codes, personalized offers, and updated reminder ads, we can now optimize our campaigns for maximum impact. The new site links option and in-store purchase promotions provide additional pathways to drive targeted traffic. Moreover, the ability to target prospective tourists adds another dimension to our reach. As we approach the holiday season, leveraging these updates can help us achieve our marketing goals more efficiently. Ready to elevate your holiday campaigns? #marketingstrategy https://lnkd.in/gzeNJ5Da

Facebook Ads Objectives Get the results that you want with the right objective. Meta's ad auction is designed to help your ad get the most results possible for your budget. You will need to tell our auction system what you want to accomplish with your ad. You can do this by choosing the ad objective that best supports your business goal. Our auction system will look for people across Facebook, Instagram and Messenger who are more likely to take the action related to your ad objective. Sales Find people likely to purchase your product or service. This objective is good for: ·      Conversions ·      Catalogue sales ·      Messages Leads Collect leads for your business or brand. This objective is good for: ·      Instant forms ·      Messages ·      Calls ·      Sign-ups Engagement Get more video views, Page likes or event responses. This objective is good for: ·      Messages ·      Video views ·      Post engagement Traffic Send people to a destination, such as your website, app or Facebook event. This objective is good for: ·      Link clicks ·      Landing page views Awareness Show your ads to people who are most likely to remember them. This objective is good for: ·      Brand awareness ·      Video views App promotion Find new people to install your app and continue using it. This objective is good for: ·      App installs ·      App events Day 5 (Meta Series) #MetaAds #FacebookAds #BusinessManager #DigitalMarketing #CampaignObjectives #Facebook

Are your users ghosting you 👻? Maybe it’s time to change up your look! This spooky season has everyone ramping up their listings, ads, and creatives to go with the seasonal trends, especially your competitors 🥵 We’ve taken a look at a few stand-out apps that have updated their assets and have even created In-App Events that got featured on the App Store 🧐 Updating your app to stay aligned with the latest trends and moments could increase your conversion rates, re-engage lapsed users, and potentially get you featured. If you missed the Halloween season, you still have time to get ready for Thanksgiving, Christmas, and New Year's! Do you need help updating your creatives and metadata? Contact us for more ASO strategies, or check out the link in the comments ⬇️ to read more! #Gummicube #marketingstrategy #mobilemarketing

Did you know 57% of TikTok users are tapping into its **search functionality**, with 23% starting a search within just 30 seconds of opening the app? 😮 Recent research shows a **major shift** in consumer behavior—over **50%** now prefer researching products on **social and video platforms** over traditional web browsers. 🌐📱 For businesses, this means TikTok is becoming the go-to place for product discovery and decision-making! 💡 https://lnkd.in/gh9i4JQp #Search #TikTok #DigitalMarketing #Product #Future