You have an upcoming interview. Do you want to convince them you're the right hire? These 2 themes are what I see hiring managers screen for every single time. 1. Culture/Personality fit - Your personal values have to align with their mission and values. If they do, then you should communicate this. Don’t regurgitate their mission statement; instead give examples that highlight your synergies in this arena. Let your personality shine. 2. Skill - You have a hypothesis of the major problems the business is looking to solve. Demonstrate through your work experience that you can and will solve these problems. Bonus points - educate.
