Technology Executive | Head of Engineering | ✍️ sharing tips and insights for tech leaders, managers, and engineers
Having the right product is just one-third of the battle. I've witnessed lead to fund ratios for these products leap from under 1% to over 5% through Haven distribution channels and frictionless applications—long forms are a no-go. Distribution isn't just about reaching out; it's about being in the right place at the right time with the right product. Our engagement platform at Haven excels at this, maximizing our interactions by ensuring they are timely and relevant for the borrower. Data Utilization isn't just about pre-filling a form with 3rd party data pulls. We routinely generate first-party data from the borrower and automatically syncing it to your LOS once the borrower is ready to become a lead. This ensures a seamless experience for the borrower and maximizes efficiency for the loan officer. The true winners in this market will be those with effective distribution channels and technologically enhanced products.
"For mortgage originators facing reduced loan activity and challenging economic conditions, the developing HELOC market marks the opening of a significant floodgate 𑁋 a new opportunity to diversify offerings and generate growth." - Tom Hutchens (Angel Oak Mortgage Solutions) https://lnkd.in/dYTwmW6j
