Zac Woodall’s Post

🔍 🔍 Research suggests that personalized communication—delivering the correct message to the suitable user at the right time—is highly effective. How can you elevate your marketing efforts with Amazon Personalize and generative AI? 🎯 Digital channels, AI, and connected customer relationships are improving personalization, helping businesses grow customer value more effectively than ever. 🎯 Personalization, essential for relevance, is now possible for many companies thanks to advanced technology. This includes data analytics, digital media, and marketing methods that identify customers, predict their needs, and reach them efficiently with tailored messages and offers. In @Kellogg Executive Education’s on Marketing, Thomas O'Toole is convinced that the combination of connected customer relationships + continuous customer data flow + AI will advance the practice of personalization to enable businesses to grow customer value more effectively than ever before. So, this is how you can elevate your marketing solutions with Amazon Personalize and generative AI: 💡 By combining Amazon Personalize and Amazon Bedrock, you can send personalized promotions to the right audience. Generative AI, powered by FMs, is reshaping how businesses create highly personalized consumer experiences. Amazon Web Services (AWS) AI services like Amazon Personalize and Amazon Bedrock help recommend and deliver customized products, content, and marketing messages to users. To learn more about how you can elevate your marketing solutions with Amazon Personalize and generative AI, visit: https://lnkd.in/g5AZ53VY #personalization #AI #Amazon #relevance

"Unlock the Power of Generative AI in Marketing Strategies" Discover how integrating generative AI can revolutionize your marketing operations. AWS services like Amazon Bedrock, Amazon Personalize, and Amazon Pinpoint automate content generation, personalize customer experiences, and optimize content distribution. ✅ SAR Software Inc. can leverage these tools to build a cutting-edge marketing solution, enhancing efficiency and engagement. Learn more about the transformative potential of generative AI in marketing here: https://lnkd.in/e8KDUnAD

It's great to see more investors talking about what's possible in the Marketing<>AI space. Just as in Software Engineering where we see a shift towards more end-to-end ownership (Product Engineers as an example) thanks to AI raising the floor, we are seeing the same start to play out in Marketing. As Kieran Flanagan pointed out last year, marketers will shift from doers of lower level tasks to directors of broader campaigns as a result of these new technologies. We believe that Marketers in the first half of their careers (junior > mid > senior i.e. less so Director/VP/CMO) will directly benefit the most from this new way of working. At Arcane we're building to bring this vision to life now in a way that benefits Marketers & have some exciting updates to share early next week 👀 👀 👀 👀 https://lnkd.in/eFGS2-iG #marketing #genai #ai #marketingautomation

🤖✨ Unlock New Possibilities with Amazon’s Generative AI Tools for Sellers! 🚀 Amazon’s generative AI tools, like Amelia, are transforming the way sellers optimize their businesses on the platform. With AI-powered solutions, sellers can now streamline processes, enhance their listings, and make data-driven decisions faster than ever before. Here’s why tools like Amelia are a game-changer for Amazon sellers: ⚡️ Quickly Create High-Quality Content Writing engaging product descriptions, bullet points, and A+ content can be time-consuming. Amelia uses AI to generate compelling content that’s keyword-rich, informative, and conversion-focused. This means you can improve your listings in minutes instead of hours! ⏱️ 🎯 Optimize Listings for SEO Amelia’s AI capabilities allow sellers to automatically integrate high-ranking keywords into their listings, boosting search visibility. By using AI-generated content that aligns with customer search terms, your products can rank higher and get discovered more easily. 📈 Data-Driven Insights & Recommendations AI tools like Amelia don’t just create content—they also analyze market trends and provide recommendations on how to optimize pricing, ad strategies, and inventory management. This helps sellers make more informed, strategic decisions to drive growth. 🛍️ Personalized Customer Experience Amelia can help you customize marketing messages and promotions based on customer behavior and preferences. This level of personalization can improve customer satisfaction and boost repeat sales. 🔍 Speed Up Product Launches Launching new products? Use AI tools to quickly generate content and set up campaigns, allowing you to get your products to market faster. AI-generated content also helps you A/B test different versions to find what resonates best with your audience. 💡 Reduce Costs and Save Time By automating tasks such as content creation, keyword research, and even customer service responses, sellers can cut down on operational costs and spend more time focusing on business growth. 🚀 How Amazon Consulting Experts Use AI for Client Success At Amazon Consulting Experts, we integrate tools like Amelia into our strategies to help clients streamline their workflows and maximize efficiency. From optimizing listings to enhancing ad campaigns, AI gives our clients a competitive edge in the ever-evolving Amazon marketplace. 💡 Pro Tip: Don’t just rely on AI—use it to complement your strategies. Combine AI-driven insights with your unique brand voice for the best results. Ready to leverage the power of AI and take your Amazon business to the next level? Let’s chat about how we can help you make the most of these groundbreaking tools! 🤖🚀 #AmazonSelling #GenerativeAI #Ecommerce #AIforBusiness #AmeliaAI #AmazonFBA #DigitalMarketing #Automation #AmazonExperts #AmazonConsulting

AWS just released a new blog post on how we have partnered with them to build out new GenAi solutions for our customers. The post highlights how Amazon Bedrock and other AI services are being used by our Think360 platform, to deliver industry leading content recommendations and personalization solutions to our customers. If you're interested in learning more about ThinkAnalytics and our Think360 platform or our ThinkAdvertising platform, send me a direct message, let's set up a time to discuss. Check out the blog post for more information! Many people have been involved and working hard to help make everything happen to get us to this point. On the AWS side big thanks to Josh Hart Kevin Yao, Bruna De Oliveira Bercelli Arnaud Elnecave Gorsel Baksi Christopher Bell Chris Ziemer Michael Santana #AWS #ThinkAnalytics #AI #ThinkAdvertising #amazonbedrock #genai #chatbots #voicebot #personalization #publishers #fastchannels #gist #awsmarketplace #nab2024 https://lnkd.in/eKeAM9dz

So true. AI is a tool.

Creating marketing campaigns using BigQuery and Gemini models With integration to Vertex AI, you can use multimodal LLMs like Gemini Pro 1.0 and Gemini Vision Pro 1.0 in BigQuery to create marketing campaigns. Read mode on following blog post!

From customer loyalty to personalisation, AI goes far beyond asking a large language model (LLM) for help. At Salesforce, we're committed to advancing AI, fast. From ensuring you can bring existing predictive AI models you've already built, to us ensuring our LLM understands your business through metadata, it's AI but not as you know it. We've compiled the 6️⃣ top AI tools you need to consider. #marketingcloud #salesforce #datacloud

#Technology #Innovation #Data MarTech Trends: Capitalizing on the rising GenAI excitement for business ROI growth : The momentum around Generative AI in MarTech is undeniable. A staggering 63% of marketing leaders are signaling their intention to invest in this innovative technology in the future. This isn’t a vision for the distant future—it’s already here. It is reshaping our present, unlocking new avenues for innovation and offering solutions that were once thought… Read More »MarTech Trends: Capitalizing on the rising GenAI excitement for business ROI growth  The post MarTech Trends: Capitalizing on the rising GenAI excitement for business ROI growth  appeared first on Data Science Central. #AI #BigData #Cloud

The Role of an AI Marketing Consultant in Automating Your Marketing Efforts