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Did you know? The initial step in a consumer's journey toward purchasing a product or service is frequently when they first interact with a brand. So, imagine : The impact when a billboard catches their eye, and then, Boom! A Direct Mail piece arrives at their home. This is what Lucky Saint (an alcohol-free beer) did to promote their product in UK (Photo courtesy of Simon Lamb) This combination is not just good; it's game-changing. Why? 1) Because where your customers live reveals : - income group - buying behaviours - their cherished holidays These insights are goldmines for crafting targeted campaigns. This access unlocks every household's story across Malaysia, allowing you to tailor your message like never before. And, thanks to our special partnership with POS Malaysia, we're not just guessing where your customers are, we KNOW. 2) How do you know if your campaign is just making noise or truly resonating? We believe in the power of measurable marketing. Our strategies employ: - Tangibility - an Offer to ACT - Measurability Each enriched with QR or special codes for tracking - engagement, - responses, - and effectiveness Say goodbye to guesswork and Hello to data-driven decisions. Are you looking to/for - measurable marketing - to add Direct Mail to your marketing strategies - combining different channels Let's explore.

Our Head of Brand Strategy Worked on Digital Marketing Campaigns for Nando's South Africa. In her time there, Lee was in charge of driving brand growth. Here are the 5 methods they leveraged at Nandos to gain customer growth... 1. Brand Authenticity: Nando’s marketing strategy emphasizes authenticity, reflecting the brand’s roots and commitment to genuine, flavorful experiences. 2. Cultural Connection: The marketing approach involves connecting with diverse cultures, celebrating the spirit of communal dining, and integrating local influences into the brand’s messaging. 3. Innovation: Nando’s focuses on showcasing the versatility and uniqueness of its peri-peri flavor, often incorporating product innovation and creative culinary experiences into its marketing campaigns. 4. Engagement through Humor: The brand employs humor as a key element in its marketing strategy, using witty and playful content to engage with its audience and create a memorable brand image. 5. Customer Experience: Nando’s marketing efforts often highlight the brand’s commitment to social responsibility and social gatherings. Ensuring each customer feels like a part of the Nando’s family. ➡️Follow @jiiraffe_agency for more insider tips into big brands #marketingstrategy #brandstrategy #trends #digitalmedia #socialmedia #brandwins #clevermarketing #nandos #brandgrowth #keystrategies #bigbrands How to grow like big brands | brand growth | brand strategy | marketing strategy | social media growth

Under the appointment by the Sentosa Development Corporation, GOVT will be tasked to bring to the brand a strong digital first approach, covering functions such as providing strategic counsel and advice on brand strategy, creative and digital strategy. This includes China in its scope of work. Alvina Seah, group managing director of GOVT Singapore said, “We’ve spent almost three years working with SDC hand-in-hand, in a pursuit to build a world-class brand and destination. This win affirms that we’re on the right track, but we’re also hungry to do even more for the brand, building on the momentum of Sentosa’s brand promise ‘where discovery never ends’.” #creativeagency #agencymandate #singapore ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Seven years have passed! Throwback to my first days in the marketing field when I started as a Trade Marketer. I was responsible for optimising sales points and executing promotional events and product launches. Days were spent driving around the city to ensure smooth operations, rarely finding myself at the office. It was tiring but exhilarating. With the rise of the internet and digital marketing, trade marketing activities gradually dwindled. The shift to online platforms revolutionised customer data collection, making it more cost-effective and efficient. However, customers remain the key. Marketing nowadays is not just about spreading information; it's about creating additional value for customers. I believe that if we do it well, they will remain loyal to us as long as we stay the best choice for them. As for my own experience, I have been getting my hair cut at the same salon in Vietnam for almost 10 years, and I haven't considered changing it yet. #marketing #digitalmarketing #trademarketing #firstjob

Unlocking #success in Italy: mastering brand positioning and #digital #engagement Elevating your #brand in the heart of Italy: in the land renowned for its unparalleled cultural richness and dedication to quality, standing out demands a meticulously crafted strategy. This #guide delves into the vital role of precise brand positioning and the development of compelling digital marketing initiatives to captivate the Italian market. Essence of strategic positioning: at the core of your brand's success in Italy lies the art of positioning—crafting a distinct place within the minds of Italian consumers. A clear positioning strategy articulates the unique value your products introduce to the market, setting you apart from competitors. This journey begins with an in-depth comprehension of the Italian consumer, encompassing: - cultural insight: gain an intimate understanding of local trends, cultural values, and consumption patterns to tailor your messaging effectively. - consumer needs: pinpoint the unmet needs or particular desires within the Italian beauty and cosmetics sector. - value perception: grasp how italian consumers assess value, focusing on quality, innovation, and the origins of products. - digital marketing excellence: in today’s digital-centric world, polished and optimized digital marketing assets are pivotal for reaching and engaging the Italian audience. Essential strategies include: a. localized website: ensure your website is adapted to Italian, featuring an intuitive design and SEO-enhanced content to boost your online presence in Italy. b. social media connectivity: leverage popular platforms like Instagram, Facebook, and TikTok in Italy to forge emotional connections, showcasing the brand’s human side through behind-the-scenes content, testimonials, and product demonstrations. c. content marketing: craft content that resonates with the Italian audience, from informative blogs to engaging videos, spotlighting your products' unique benefits and value. d. targeted online advertising: invest in precisely targeted online ad campaigns, utilizing demographic and behavioral data to reach Italian consumers with an interest in beauty and cosmetics. These marketing endeavors are typically orchestrated by the Italian #distributor, who, either independently or in collaboration, utilizes the digital material provided by the manufacturer to strategize effectively in Italy. Should the manufacturer be unable to supply digital marketing materials, it’s crucial for the distributor to consider this during contract negotiations due to its significant budgetary impact. Moreover, it remains the responsibility of the Italian distributor to produce physical marketing materials (e.g., signage, gadgets, posters, bags) that support retail sales efforts. #beautyfirm #beautytips #distributortips #marketing

The ever-changing marketing environment in Southeast Asia is in a state of constant flux, powered by the rapid evolution of consumer behaviors, technological progress, and a diverse and lively market. As we set forth into the future, the region stands on the brink of a marketing transformation that will fundamentally alter how businesses engage with their target audiences. In order to provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time on March 7, 2024, as well as returning to the Philippines as well for two days on March 20 to 21. Learn how you can be part of these upcoming references by checking out the link below: #marketing #conference #southeastasia #whatsnext2024

Multinational tire manufacturer The Goodyear Tire & Rubber Company has announced an expansion to Natalja Voronova’s role at the company, making her the new regional marketing director for ASEANZ, adding ANZ to her scope. In an exclusive conversation with MARKETECH APAC, Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for Goodyear in Asia. “Australia is a very exciting addition, being one of the biggest markets in Asia with developed carpark and strong Goodyear brand equity. It presents great opportunity for us to promote cross-country collaboration, best practice sharing and stronger marketing synergies within the cluster," she said. #leadership #marketing #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

"Digital marketing se aapke brand ki pehchan, har kone tak pahunchayein." #OnlinePresence #MarketingStrategy #DigitalInnovation #BrandManagement #DigitalAgencyLife #CreativeAgency #MarketingConsultant #DigitalCreativity #BrandRecognition #ContentStrategy

Sappe Public Company Limited has launched its latest worldwide campaign, "Sip Chew Feel Mogu Mogu," and has named SEVENTEEN, a popular K-pop boy band, as its first global brand ambassador. The campaign aims to increase customer interaction with both the product and SEVENTEEN by using their position as brand ambassadors. Speaking about the campaign, Piyajit Ruckariyapong, SAPPE CEO, said, “Mogu Mogu has received a very warm welcome in foreign markets, and thanks to its difference and uniqueness we are the world’s first beverage maker to have introduced a drink mixing big pieces of coconut jelly, a ‘Snack Drink’, to the market in 2001. Until now, more than 30 billion bottles of Mogu Mogu have been distributed to consumers worldwide while at Sappe we have been busy marketing and expanding sales channels to reach our consumers globally.” #marketingcampaign #kpop #beverage   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Greatest tool a marketeer can use. Build compelling stories. Convey powerful messages to the viewer by associating with them.#marketing #ang #anglobal #brand #brandstories #advertising #consumer #customer #brands #sales