Zara Burke’s Post

I'm on the lookout for a Content Specialist (North America) for Creditsafe! While the role/team are based in the UK, you'll work remotely and will be managing content for US and Canada. https://lnkd.in/esBx5PXJ If you've got strong B2B content experience, but also are comfortable working on different formats (i.e. product/content promotional emails, newsletters, blogs, landing pages, social), then I'd love to chat. No day will ever be the same. One day you might be writing email and landing page copy for a product campaign and the next you could be interviewing an internal subject matter expert for a blog. What REALLY matters: 😍 When you write (I don't care what it is - even a social post, a dating app profile, blog, etc.), you feel proud of what you write. And it gets people talking about it and engaging with it. ❤️ You love (and I do mean LOVE) writing content that gets people to sit up and listen, surprises and intrigues them, offers unique tips/best practices, helps them tackle and overcome specific problems and, ultimately, convinces them to take the next action. 😁 You want to make an impact and are keen to improve what you're doing. 🙏 You value feedback as a crucial part of the writing process and don't take it personally. 💪 You always ask questions to better understand the brief. And if you're unsure, you aren't afraid to ask again until you truly understand what's needed to get writing. 👍 Even if you haven't written certain types of content before, you're eager to learn and grow personally and professionally. 🤞 You don't get overwhelmed or stressed by deadlines. You know how to juggle deadlines and shift your workload based on priorities. Of course, we all handle stress differently. But that's also what I will be available for to support this role. We'll set priorities so the workload isn't overwhelming and unbearable.

I'm looking for an exceptional full-time Performance Marketer to join the Perspective team (50-70,000€/year). Here's what you need to know: - 100% remote in Europe. - €50,000-70,000 EUR per year depending on prior experience. - Full-time (40 hours per week). What you will be doing: - You’ll own our biggest push channels (Meta & LinkedIn), with millions in yearly budget. - You’ll optimize current and build out new funnels/loops that drive new customer acquisition. - You’ll define and run new experiments that challenge current assumptions from first touch to new user onboarding. - You’ll craft new offers that effectively convert new users. - You’ll assist in creative strategy to find new assets (copy, creative) that scale. Who I'm looking for: - You’re obsessed with driving user demand (understanding what makes them tick and how to speak to that). - You’re data obsessed, uncovering optimization opportunities behind every metric. - You’re a great copywriter, and write English and German fluently. - You have a high attention to detail, and ensure that every asset you launch is high in quality. - You’re great at managing yourself and push performance without outside influence. If that sounds like you, just drop me a DM. I’ll get back today. #hiring #marketing #paidmedia

MailerLite: Content Writer https://ift.tt/bPOThdD Headquarters: USA URL: https://lnkd.in/djzqz3q4 MailerLite is one of the fastest-growing email marketing software tools in the galaxy, is hiring a Content Writer who can embrace our values and brand voice while delivering email marketing expertise that helps businesses grow online. 🚀 Our next writer will have specific experience writing about (or being a user of) email marketing software and how it connects the entire online customer experience including topics like email automation, advanced segmentation, website design, and performance analytics. Content marketing is central to MailerLite’s marketing approach, which includes blog articles, guides, website and landing page copy, videos, and whatever other new types of content our audiences need to grow their business. Why MailerLite? Wondering why we think you’ll love working for MailerLite? Here are our favorite 6 reasons! You won’t be bored Our products are global leaders in their category and compete with the best companies in the world. Being in a team of innovators means constantly learning and trying out new things. You will be challenged with interesting tasks As a content writer, it’s your job to help people learn and grow their businesses through content. You will become a MailerLite product expert, research and propose new topic ideas, and work with the SEO team to optimize content for organic growth. You'll take ownership We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments. You’ll have experts on hand Whenever you’re stuck, your teammates with a wide range of different expertise are ready to help you grow. And they’d love for you to share your knowledge too! You'll pick where you work, every day We embrace the remote culture. Every day you get to choose what environment makes you most productive. You'll have stability We value a stable workplace! MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase. What you will work on Long-form content like blog posts and case studies Website copy like feature pages and landing pages Advertising and other forms of performance copy What we expect from you As a content writer, it’s your job to help people learn and grow their businesses through content. You will become a MailerLite product expert, research and propose new topic ideas, and work with the SEO team to optimise content for organic growth. 2-5 years of experience in a similar role Exhibit excellent writing and editing skills. Native English speaker level only. Grammar nerds, please apply! Able to work independently (and remotely), handle several projects at once and meet deadlines Must have website copywriting experience such as product feature pages and landing pages Experience following SEO briefs while writing in-de...

Happy 2024! If you were part of a #layoff, were #laidoff last year, and are a #jobseeker #opentowork #openforwork never fear! There are lots of #hotjobs available!! Check out this new #jobposting with Arrow Electronics! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 106 of my clients accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!”   #careercoach #resumewriter #ono

DUMB WAYS TO DIE IN YOUR CLIENT'S EYE 👀 Seriously, if you're an email copywriter and don't have an in-depth questioning approach when working with a client, you're not worth HIRING! 🧐 Act like Sherlock Holmes to your client's mind complex mysteries. By asking detailed and insightful questions you'll ultimately arrive at solutions. 📌Remember to adapt these questions based on your specific client and project requirements. The more information you gather, the better equipped you'll be to create targeted and effective email campaigns that meet your client's goals.

Last week, I posted about scaling too fast. ...I'm hiring again, but this time, we're doing it the right way. 🔥 THE ROLES: COPYWRITER AND PROJECT MANAGER 🔥 We're looking for a fun, friendly, and sh*t hot copywriter to write copy for clients across all social media channels. You GET TikTok needs a specific type of cover header, you KNOW that LinkedIn likes pictures right now, and you're WITH IT on the fact that Instagram is pushing reels. In short, you're a social media victim. And we love you for it. For our project manager, we need an insanely good people person who loves strategy and has significant agency experience. You are the ambassador of our product, and you make it your mission to know what the client is thinking at all times. We want the best of the best - people who are champions of our cause, are incredible to work with and aren't afraid to just f*cking go for it. These 2 roles are THE roles we need to make 2024 the year I know it's going to be. So, if either of those roles sounds like you, head to the links in the comments and apply. And if that doesn't sound like you, but you know someone who'd be a GREAT fit, please tag them below. 👇 Full job descriptions are on our website. I can't wait to meet you. 🙏 Comment and share with your network to help us find our people - and hopefully some amazing people, their dream job. 💜

Zapier is hiring a remote Sr. Editor, Product and Ecosystems #Zapier #remotework #remotejob #workfromhome #Editing #ContentMarketing #ProjectManagement #ContentStrategy #Proofreading #CopyEditing #B2BSaaS #Feedback #CrossFunctionalCollaboration #Automation #Systems #Zapier #SeniorDirectorOfProduct #SeniorDirectorProductManagement #VPOfProductManagement #SeniorProductManager #SeniorProductAnalyst #DirectorOfProduct

Did you hear about the LinkedIn post from Jas Singh at SuperTalent? If you did, the post shows the power of content marketing. Singh shared that he hired an inside sales rep with 10 years’ experience for $6/hour, even though the employee was worth $10/hour in his native Philippines. Singh’s post is going viral as horrified people (like me) share the message of exploitation, and North Americans wonder if they’re about to lose their jobs to low-paid Third World labor. But all the outrage spreads SuperTalent’s message, guaranteeing that it reaches the “hungry people” (target audience) who are SUPPOSED to see it—namely, the North American CEOs who hunger to reduce expenses by ditching their expensive Western employees and using SuperTalent to hire $6/hour labor. And that, my friends, is the power of content marketing. When prospects see your message, THEY reach out to you. But YOU can leverage the power of content marketing—with Bredemarket’s help. Do you want to share the story of how your identity/biometric solution reduces fraud, quickly pleases customers, finds missing children, exonerates the innocent, or solves crimes? Contact Bredemarket via this link: https://lnkd.in/g_sUy469

I’m not going to put my ‘Open to Work’ banner up quite yet, but this is a ‘come and get me’ post (and no, I’m not worried about it being seen, or I wouldn’t post it). I’m on the hunt for a juicy new role. If you’ve ever liked any of my posts/opinions and you’re hiring for a senior/lead copywriter, drop me a message. If you haven’t liked my posts/opinions, feel free to do likewise - as long as I haven’t prompted apathy, that's the main thing. If you know someone who’s got the right job going, contact me or please recommend me (or, even better, share this post). A summary of me - the gist: 😺Senior copywriter. 😺Client-side/in-house (agency experience, but quite some time ago). 😺Long-form, short-form, conceptual abilities. 😺Experience across every medium that exists (to my knowledge). 😺Mainly B2C and D2C - have dabbled in B2B. 😺Can adapt to any tone of voice and guard it like a rabid Doberman. 😺Never been defeated by any subject matter/brand/topic - can get up to speed quickly. 😺Old school adland/lateral thinking - was trained, on the Watford course, by the late, great TC, if that means anything to anyone reading. 😺Got own hair and teeth. 😺Toilet trained. 😺Vague grip on sanity.  😺Warped sense of humour. 😺Cat obsessed. 😺Brands I love are Monzo, Octopus, C4, Easyjet, Duolingo, Virgin Atlantic, Specsavers, Revolut, Hiscox, Travelodge - those who are brave creatively. 😺DM me for more details, if you think I’m ’the one’. 😺Also DM to find out why my post isn’t as treacherous as it first appears - there’s a solid rationale for being on the hunt.

A PR firm I worked for hired a journalist who jumped ship. The first thing he did was review a client editorial. Because he was a news guy, he immediately applied his "B2B Bullshit Translator" skills. The results were phenomenal. 😂 = = = = = = = = = = = = ✍ Customer engagement, no matter the business, provides the key to success for driving overall conversion and loyalty. 🗣 Interesting websites make people buy more and come back more often. - - - ✍ As the amount of available customer data continues to grow, so do the challenges of making sense of that information as it relates to true engagement. 🗣 We know so much shit about you that we don't even know what to do with it yet. - - - ✍ In today’s ultra-competitive world, the advantage will go to those business leaders, digital marketers and retailers who are able to leverage their data to create personalized experiences that are truly relevant to their customers. 🗣 Whoever figures out how to use that shit best will emerge victorious. - - - ✍ A perfect example of this is Netflix who does this by paying close attention to the content each subscriber views and is factoring the subscriber’s subjective ratings (one to five stars) into their algorithms. 🗣 Just like how Netflix knows what to recommend for you. - - - ✍ This allows them to create highly personalized and relevant experiences for each customer, resulting in higher conversion rates and subscription renewals. 🗣 Knowing what people like makes them buy more. - - - ✍ Extensive and engaging personalization is no easy task, but the benefits of captivating customers in a personal way have long been proven. 🗣 It's hard to do, but it works. - - - ✍ Though this charge may seem daunting, it’s what good retailers and salespeople have been doing for hundreds of years. 🗣 And the concept isn't new. - - - ✍ The true goal of personalization is to become the perfect salesperson, someone who takes the time to get to know customers, has encyclopedic knowledge of products and combines the two into a perfect match, creating an intuitive and inviting experience for customers. 🗣 Visiting a good website should be like talking to a good salesperson. - - - ✍ Utilizing common sense, some clever technology and constant course correction, will keep customers coming back time and again. 🗣 We're teaching computers how to do this. - - - ✍ This practice is known as prescriptive personalization. 🗣 And we gave it a fun name. - - - ✍ Just like a doctor combines knowledge of a specific patient with understanding of diseases to diagnose a condition and write a suitable prescription for treatment, savvy retailers can combine customer preferences with comprehensive product knowledge and consumer data to prescribe a specific web experience that is engaging to each individual customer. 🗣 Matching your preferences with products is just like matching treatments with diseases. = = = = = = = = = = = = This may be fun, but there's a good lesson: dump jargon and keep it simple.