ZEAL Creative’s Post

Now that the excitement of the Euros has settled down let's take a look at how some of the biggest brands performed, off the pitch. Opinium's brilliant AdVantage tool tracked the UK's attitudes towards the advertisements shown throughout the Euros to rank the most successful campaigns. Take a look for yourself at how they faired: https://lnkd.in/eT-NGRee #Euros #advertisingcampaign #halftimeshow

🚀 Elevate Your Sports Organization with C'mon Sports Business Engagement Solutions! 🚀 At C'mon Sports, we help sports organizations build and leverage their business networks. Our focused Business Engagement solutions are designed to strengthen your partnerships, enhance your network on LinkedIn, and unlock the full potential of your data. 🤝 Monetize Your Data & Maximize ROI: We craft targeted sponsorship opportunities that deliver measurable returns for brands, ensuring that every partnership is valuable. 🔗 Enhance Your Network: Utilize the power of LinkedIn to connect with key stakeholders and expand your influence in the sports industry. 💼 Create a Unique Business Club: Turn every connection into potential revenue by offering exclusive Business Club opportunities. Elevate your commercial strategy and create a community that brands want to be a part of. Whether you're looking to enhance your network, craft lucrative sponsorship opportunities, or monetize your data in innovative ways, C'mon Sports is here to ensure that your sports organization achieves its commercial goals. Ready to transform your business engagement strategy and turn connections into revenue? Let's team up and create unmatched opportunities!

Building on the ‘Sport Is Calling’ brand platform, rebel’s campaign with The Monkeys features the journeys of Australians whose lives have been radically transformed by sport. Talking about the campaign, Rosemary Martin, GM of ecommerce & marketing at rebel, said, “Brendan and Sinead’s stories demonstrate rebel’s belief that sport can be the catalyst for incredible change and growth in our lives. Not just physically, but mentally too.” Meanwhile, Adam Slater, creative director at The Monkeys, commented, “Sport really is stranger than fiction. Whether it’s a farmer who dealt with a drought by swimming laps of the dam, or a 47-year-old I.T professional turned national record holder, we’ve loved unearthing the best sports stories Australia has never heard of.” #marketing #filmcampaign #australia   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

This Sep -24 ISL will start ,It's eleven edition of ISL. We have already watched the 10th season of ISL.But till now I have not seen any development of marketing and we all know that marketing is a big part of revenue.Now time to change marketing strategy and It's badly needed for every ISL club.Sponsors & Partners invest their money for mileage from the club. ISL clubs would not earn 35 to 40cr. from sponsorship, 2 to 3 cr. from merchandise and 1 to 2cr. for social media, etc. I am sharing as an example MANU and Sharp Electronics 18 years relationship. United announced the club's first shirt sponsorship deal on April 27th 1982. The deal, with the Japanese consumer electronics giant Sharp, was initially for a two year period and commenced at the start of the 1982/83 season. The commercial partnership with Sharp, who had their UK head office and distribution centre in the Newton Heath district of Manchester, lasted eighteen seasons. The initial two year deal was worth £500,000. In March 1984 Sharp agreed to pay £700,000 for a further two seasons as the club's sponsor. Football is my passion not my fashion and I have attached myself with football from my childhood.Now time to change old marketing strategy and apply the new ideas & thoughts in marketing and prepare an impressive proposal for sponsors and partners. I have not any work experience in the sports industry, But if I get a chance to work in the sports industry after that I will prove that it is possible. My key Points 1. Develop digital marketing strategies to increase fan engagement and sponsor visibility 2. Create unique merchandise and fan experience to boost sales and brand loyalty. 3. Explore innovative sponsorship models that provide more value to partners beyond traditional shirt sponsorship 4.Collaborate with local businesses and communities to strengthen the club's regional presence and attract local sponsors

Wrexham Miracle: Triumph of Digital Communications   Wrexham AFC, based in a Welsh town with a population of around 44,000, competes in the fourth level of the English football league system. Simultaneously, the club has over 1M followers on Instagram and is featured in the renowned EA Sports FC (formerly FIFA) simulator, where it became the first non-league team. A documentary series about Wrexham, with a massive audience and awards, is currently in production, and the club is sponsored by well-known companies such as United Airlines, VistaPrint, and HP (let's not forget about TikTok and Expedia).   The tale of the Red Dragons (Wrexham's nickname) comes to life, showcasing the power of marketing and digital communications. It serves as an example of how media presence and modern approaches can outweigh financial figures. Digital channels not only expand the target audience but also enhance the organization's financial prospects.   Ryan Reynolds and Rob McElhenney, who acquired the club in February 2021, leverage their celebrity status to increase the club's visibility and attract new partners. Information campaigns surrounding Wrexham garner significant attention. Major brands aspire to be associated, and even those who were unaware of the club or uninterested in soccer just two years ago are becoming fans.   Wrexham's digital communications are not just an example. They serve as motivation and inspiration for everyone working in this field. To enhance the understanding of the audience and communication channels, to seek new approaches without being confined by old templates. It's about not being afraid to make mistakes and striving to bring the boldest ideas to life.   P.S. Hit the like button if you're curious to uncover more details about Wrexham's success. #sportsbiz #digitalcommunications

Sponsorships can play a valuable role in the marketing strategy. How should you think about valuing a sponsorship beyond brand exposure? MediaPost brings forward a few great concepts here:

Are you driving real value through your relationship with your fans? The past few years have been tough for #sports teams - and tough for supporters. Events and businesses are more expensive to run. Sport faces tighter sponsorship and media markets. And fans are weighing every spending decision much more carefully. So this is a great time for any team to invest in its relationship with its fanbase: to learn more about them, reward their loyalty, and create a clearer picture for partners through first-party data. This is where Tiparra can help. Our #digital #solutions turbocharge engagement, power membership schemes, and are delivered on a flexible, cost-effective basis. Click the link below to find out how we can create value for you and your fan community. 🔗 https://lnkd.in/etyabMpV

Sponsoring is measurable! The sponsoring market is expanding - rights holders are therefore increasingly demanding more money from the brands acting as sponsors. The efficiency of sponsorship is therefore increasingly being questioned: is the “return” achieved still in proportion to the costs? There is no universal answer to this question - as always in marketing, it primarily depends on which specific marketing objectives are to be achieved with the sponsorship. For example, sponsorship is generally well suited to quickly building awareness for a new brand. This was demonstrated by some Chinese providers such as BYD and AliExpress during the UEFA EURO 2024. This communication performance can also be measured relatively well using contact figures, meaning that sponsorship efficiency can be measured well in comparison to traditional or digital advertising. Even when it comes to consumption on site or during an event (e.g. with Coke), sponsorship success is still relatively easy to measure. If, on the other hand, a company focuses primarily on corporate hospitality (e.g. creating customer experiences with sales partners), then a very detailed target definition is required (which customers should have which experience at which event with which contact persons and with which message and communication objective?) The challenge here is not the measurement, but the target definition. Integrated sponsorship strategies, which involve the use of an event as an integrated platform for (emotional) communication with customers and partners, are the most difficult to measure because the individual sponsorship services (e.g. brand communication, physical and digital activation measures, community, etc.) reinforce each other. Here, activation is key. And sponsorship effectiveness is likely to be significantly higher. In principle, however, both sponsors and rights holders can evaluate and calculate the performance of sponsorship. For example, MPM St.Gallen AG has meticulously calculated the prices and benefits of sponsorship packages. In most cases, it's more a question of what you want! If you have any further questions, please do not hesitate to contact me! #sponsoring #marketingcontrolling #ROI #markenführung Torsten Tomczak Marcus Schögel Gerold Geis Image credit: BYD

𝐒𝐏𝐎𝐑𝐓 𝐁𝐑𝐀𝐍𝐃𝐈𝐍𝐆 𝐀𝐍𝐃 𝐔𝐍𝐑𝐄𝐐𝐔𝐈𝐓𝐄𝐃 𝐋𝐎𝐕𝐄  💔 𝘛𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘦𝘯𝘩𝘢𝘯𝘤𝘪𝘯𝘨 𝘰𝘯𝘦'𝘴 𝘣𝘳𝘢𝘯𝘥 𝘢𝘯𝘥 4 𝘴𝘮𝘢𝘭𝘭 𝘵𝘪𝘱𝘴 𝘵𝘰 𝘳𝘦𝘪𝘨𝘯𝘪𝘵𝘦 𝘭𝘰𝘷𝘦 𝘸𝘪𝘵𝘩 𝘧𝘢𝘯𝘴 Recently, during a negotiation, they told me: "We are a football club, not a communication agency." 😱 The world of football, fueled by unmatched passion, is evolving beyond the playing field. At the heart of this transformation there is the development of club brands, a crucial element that determines not just sporting success but also commercial success. In an era where the identity and value of a club extend well beyond trophy wins, branding emerges as the key to building lasting relationships with fans and creating new business opportunities. Regrettably, from direct experience, I realize that many sports clubs still hope to develop commercially without evolving their brand. They sell advertising space as if they were a newspaper and seats in the stands as if they were a travel agency, oblivious to the fact that beyond the tip of their nose are fans and companies eager to find common touchpoints to dive into new experiences with their favorite club. In recent years, the combined value of the brands of the major football clubs has reached astronomical figures, surpassing $13 billion in 2021 (ESSEC Business School). This exponential increase reflects a growing focus on the club's image and identity. SO: 👉 You are not just sports clubs but brands that people love regardless. But as long as you leave the life of your brand to chance, 𝒕𝒉𝒊𝒔 𝒍𝒐𝒗𝒆 𝒘𝒊𝒍𝒍 𝒓𝒆𝒎𝒂𝒊𝒏 𝒖𝒏𝒓𝒆𝒒𝒖𝒊𝒕𝒆𝒅 𝒕𝒐 𝒕𝒉𝒆 𝒅𝒆𝒕𝒓𝒊𝒎𝒆𝒏𝒕 𝒐𝒇 𝒕𝒉𝒐𝒖𝒔𝒂𝒏𝒅𝒔 𝒐𝒇 𝒑𝒆𝒐𝒑𝒍𝒆 𝒂𝒏𝒅 𝒄𝒐𝒎𝒑𝒂𝒏𝒊𝒆𝒔 𝒕𝒉𝒂𝒕 𝒘𝒐𝒖𝒍𝒅 𝒑𝒓𝒆𝒇𝒆𝒓 𝒕𝒐 𝒊𝒏𝒕𝒆𝒓𝒂𝒄𝒕 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖 𝒊𝒏 𝒂 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕 𝒘𝒂𝒚. Their loyalty is innate and driven by passion, but it could quickly fade if not nurtured. 👉 If the stadium is half empty, it's because no matter how hard you try with pricing policy, if you don't give your fans a world to identify with, they are unlikely to leave another commitment for the match. 👉 Around you, there are plenty of best cases to observe and take inspiration from. Study them and create your strategy. If big clubs were satisfied with trophies, why would they need to implement brand marketing strategies? 👉 Yes. Allocating a budget for brand development is necessary to move to the next level. #branding #sportmarketing #football