The digital shift being brought about by Artificial Intelligence is nothing short of tectonic. It is (re)shaping how businesses operate, grow, and thrive online. Read on for how Kiwi businesses can explore and use AI right now. 1. Text, copy, content The emergence - and what feels like global takeover - of ChatGPT broke wide open the possibilities of generative AI in business. Using prompts, businesses can use AI to write for any output, develop and refine copy in various forms, generate new content ideas (and content!) e.g. for articles, reports, blogs, emails, social media posts, and so on. 2. Operational efficiency Businesses can use AI tools for tasks like data entry, appointment scheduling, image and video captions, text summaries and much more. This can free up time for more “human” functions, like company strategy, creative ideas, and business development. 3. 24/7 customer service Did you know that AI-driven chatbots can answer customer queries, resolve issues, and provide information at any hour? Check out Izzybots.com to see it in action! 4. Data-driven insights AI tools can be used to take a deeper dive into customer behaviour, informing more personalised marketing strategies and product developments. Some platforms offering these tools include Google Analytics AI and IBM's Watson Analytics. 5. Sales forecasting Users can predict market trends with greater accuracy to make more informed inventory and marketing decisions. Tools like Tableau powered by Einstein AI or Alteryx provide insights that help guide inventory decisions and refine marketing tactics. AI will not replace the human touch, but it can enhance it. Want to learn more about integrating AI into your business? Reach out to us today. #AIforbusiness #AItools #ecommercetips #businessNZ #digitalmarketingtools #AImarketing
