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View profile for Blake Burum, graphic

Digital Strategist | Social Media | Government

It's all about people! Not algorithm hacks or AI optimization. Create content people want to see Not what they see on TV commercial breaks. Yesterday, while Mayor Warren was at the United States Council of Mayors in Kansas, I received a text and PDF from her. Why is this so cool to me? Two reasons: 1. Proof of results to combat the infamous imposter syndrome we all experience. Seeing such positive metrics for Mayor Warren's social media compared to mayors from similar-sized cities was awesome. It's evidence of the work and dedication we've put into creating content that matters to her community. 2. It's a Zencity presentation, not mine. The idea that someone else analyzed data from different online channels and created a presentation about how well the content we create is doing. It's like being fact-checked or verified. Overall it shows that when we focus on people and meaningful content, the results speak for themselves. When was the last time you were proud of the work you've done?

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