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The competitive landscape in card programs is fierce, but for many executives, the real battleground is their own aging tech. Datos Insights' new report highlights six market risks that reveal the limitations of legacy systems. 📌Some risks are market-led, impacting revenue and forcing card programs to follow digital innovators: 1. Customers are preferring digital-first experiences, affecting growth 2. Real-time data is driving blazing fast transaction experiences, affecting revenue as customers prefer to use non-bank offerings for payments 3. AI-adoption is widening the competitive gap with experiences that cannot be delivered on legacy platforms 📌Others are internal pressures, pushing execs to seek more agile, cost-efficient solutions: 1. COBOL programmers are retiring leaving issuers with a talent gap and unable to develop new products fast and cost-effectively 2. Branches no longer growth-drivers while competitors are driving rapid and cost effective growth on digital channels 3. Frequent system updates for regulatory changes require teams to be pulled away from new development projects for several months Which of these risks is shaping the tech choices for your card program?

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