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For more than 100 years, Ecolab has been a trusted expert in water, hygiene, and infection prevention solutions. When Covid-19 happened, the B2B global science leader was more than prepared to meet the new challenges of the pandemic. But they needed a compelling way to share that story with customers—and with the general public. Ecolab partnered with us to strengthen their master brand, differentiate themselves in the marketplace, and reposition as the B2B2C leader they knew they could be. After a thorough business analysis that included 99 stakeholder interviews, we found new opportunities for Ecolab to differentiate while making its complex science more understandable. What started as a brand identity project soon led to reimagining and strengthening major touchpoints like uniforms, packaging, vehicles, and facilities. We took on the role of Brand Innovation partner, taking the new brand foundation and finding ways to help the organization live it daily. In doing so, we identified an opportunity to further strengthen the Ecolab brand—and to set the organization up for future success—with a restructured brand architecture. “We helped build a stronger culture internally at Ecolab because we did the work of truly including so many stakeholders. I think they felt a sense of kinship to our work. It feels like we gave everyone a way to come together as one Ecolab.” - Brad Surcey, Designer and Partner at Zeus Jones The work we’ve done with Ecolab affects every significant brand touchpoint, and continues to help them build a strong, cohesive culture. The company’s willingness to be bold and ambitious along with us has helped align the entire organization to its goals. Read the case study to learn more about how we helped Ecolab find its spark and strengthen its global brand: https://lnkd.in/gNr_mvuz

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Molly Dunne Waller

Brand Consulting | SaaS Marketing | Creative Strategy

3mo

I've had the good fortune to work with many divisions of Ecolab over the years. It's a really complex organization that takes their brand—and capital-B-Brand, in general—very seriously. No easy feat to move such a behemoth forward. Bravo to everyone who worked on this!

We loved the partnership Zeus Jones the result! Long live the spark of innovation!!!!

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