Zhanna Tarasova’s Post

🚀 Thrilled to announce my upcoming speech at Digital Innovation Days Italy for the opening on Tuesday, October 8th in Milan! 🎙️ I’ll be diving into a topic that’s reshaping the creative world: How Immersive Technologies and AI are Redefining Arts and New Languages 🗓️ October 8th 📍 Talent Garden Calabiana - Milan ⏰ 11:40 AM I’ll be sharing my vision on how creatives and brands can unlock new ways to engage audiences, blending human creativity with the power of emerging technologies and AI. We’ll explore key strategies to: 🔹 Reach Gen Z effectively 🔹 Build multiplatform storyliving 🔹 Maintain a human-centric approach in a tech-driven world 🤖 This year’s theme, HUMAN POWERFULNESS, is more relevant than ever. In a world fascinated by #AI’s potential, it’s crucial to remember that human insight and creativity remain at the heart of innovation. 🔥 I’ll be speaking on the INSPIRATIONAL day, designed for CEOs, Top Managers, Entrepreneurs, and Public Administrators. Let’s craft the future together and lead the way towards a human-centered digital age. If you’re in Milan, I’d love to see you there—feel free to reach out! 🎟️ Grab your ticket here: https://lnkd.in/dswjmAfM #DigitalInnovationDays #AI #ImmersiveTech #Creativity #HumanPowerfulness #Leadership #FutureOfWork #Innovation

#Conferences have such a transformative power and this is one of the major reasons why the CIGen team keeps attending both offline and online events. #TuringFest left an imprint on Anna and Kristina, and here’s what impressed each of them: Anna Vuhliar 🇺🇦 shares her opinion after watching “Surviving Black Swans: How To Build Resilient Structures & Navigate Unpredictable Events” by Gopika M.: “Despite constant ups and downs, the economy’s general trajectory is growth. The secret lies in predicting "white swan events"—those significant, foreseeable events. How? By using extrapolation to make educated guesses from known data. Building resilient business structures in unpredictable times is challenging, but here are a few tips: ✅ Preparedness: Ensure financial security and take care of client base. ✅ Simulations: Practice crisis scenarios to foresee potential impacts. ✅ Diversification: Create backup plans for unexpected situations. ✅ Post-mortem analysis: Regularly review what went well or poorly after unexpected events. Prepare today to thrive tomorrow!” Kristina Kamenska found lots of insights in Jason Miller’s “Branding in the Age of AI”. Here’s some of the thoughts that resonated with her: “In today's AI-driven world, every single touchpoint is crucial: brand awareness, brand engagement, and brand preference. To compete with AI in marketing, having a solid strategy is key. Here are some insights: ✅ Big ideas: These drive success, and AI can be a valuable assistant in generating them. ✅ Creativity: Utilize unique approaches to solve problems. ✅ Continuous upskilling: Stay ahead by constantly updating your skills. Harness AI to enhance your strategy and creativity!” And here are their favorite quotes from the speeches. #ContinuousLearning #Innovation #TuringFest #TechEvents

Change is the only constant! Over the past 4 years, this lesson has been a cornerstone of my journey. Usually, on LinkedIn, this is where people might announce a company closure, but not us! After numerous strategic discussions, extensive research, customer interviews, passionate debates, and countless hours of hard work, I'm thrilled to unveil the 𝗡𝗘𝗪 𝘁𝗲𝗰𝗵𝟮𝗶𝗺𝗽𝗮𝗰𝘁 - 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗽𝘂𝗿𝗽𝗼𝘀𝗲-𝗱𝗿𝗶𝘃𝗲𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀, dedicated to catalyzing purposeful innovation! When was the last time you asked yourself what is YOUR purpose in life? Tough question, huh? Purpose is like a clear map, a guiding principle, that directs innovation to transform industries, people, and the planet - for the better. At tech2impact, we believe purpose ignites passion and propels us forward. We aim to foster an environment where brilliant minds connect to fulfill their purpose, creating a ripple effect of positive change. So, how do we achieve this? Through a holistic approach to purpose-driven innovation. Introducing: ✅ 𝘁𝗲𝗰𝗵𝟮𝗶𝗺𝗽𝗮𝗰𝘁 𝗛𝗨𝗕: A network for purpose-driven innovators. ✅ 𝘁𝗲𝗰𝗵𝟮𝗶𝗺𝗽𝗮𝗰𝘁 𝗘𝗗𝗚𝗘: A Personal Growth Program for Innovators. ✅ 𝘁𝗲𝗰𝗵𝟮𝗶𝗺𝗽𝗮𝗰𝘁 𝗕𝗢𝗢𝗦𝗧: Tailored services to maximize your ESG results. Head over to our website: tech2impact.com and let me know what you think. A big round of applause for our amazing team. Petra, Antigona, Jazira, Anupam, Laure Anne, Sankalp, Fred, Michael, Lucas. Special thank you Moish for our incredible website and Babett for supporting us in finding our new positioning! P.S: We know you will love our new brand as much as we do and I would like to shout out to Studio Echt our partners and the creative minds behind our new brand!

Now that the badges have been packed away and the jetlag has worn off, reflecting on #CannesLions2024 feels like a dream … yet the inspiration and energy I gained from this bucket list work week will remain.     Cannes was a whirlwind of groundbreaking ideas, inspiring discussions, and unforgettable memories with #TeamBayer and our partners. Every moment was a reminder of the transformative power of creativity, and after two weeks, I’m still digesting all of my learnings.    While it’s impossible to summarize everything, here are my top 4 takeaways from #CannesLions2024:   The Staying Power of AI: AI is a powerful tool for creativity, with numerous sessions showcasing its potential to revolutionize content creation. While AI can enhance creativity, human oversight and ethical considerations are crucial to ensure authenticity and avoid biases.  Sustainability remains vital: Many companies demonstrated their commitment to environmentally responsible practices. There was a strong emphasis on creating campaigns that not only resonate with consumers but also contribute positively to our planet and our people.   Authenticity in purpose-driven marketing builds trust: Purpose-driven marketing continues to dominate discussions, highlighting the importance of aligning brand values with social causes. Successful campaigns showcased how brands can address societal issues such as diversity, inclusion, and mental health.  Collaborative efforts lead to greater impact: Co-creation was shown to enhance creativity, leveraging diverse perspectives and skills, and foster a sense of community and ownership among audiences.      Thrilled I was able to represent Bayer | Consumer Health with Brand Innovators, PRWeek, Weber Shandwick and through the various learning sessions/meetings/social events and who can forget the Spotify party! Pia Singh, Courtney Ambrosi, Beth Roden, Samantha Avivi, Kana Schmidt, Trevor Thrun, Lisa Perez, Chris Haimbach, David Ball, Philipp Schuster, Kelly Davies #creativity #marketing #CannesLions

💪🏻 Meta flexing hard 💪🏻 Mark Zuckerberg made some massive announcements this week, positioning his company at the forefront of tech innovation. Here’s a breakdown of the highlights: 👓🙌Holographic AR Glasses🙌👓 Zuck is laying the groundwork for a world where AR glasses become the next must-have consumer device - like the smartphone today. One tech influencer even compared the experience to the impact radio and tv had on the world. 📻📺 …But let's not get ahead of ourselves—these aren’t hitting shelves anytime soon. 🗓️🤷🏼♂️ Still, the prototype is impressive: - Heads-up display - Wireless - Lightweight, comfortable 😎 Upgraded AI Ray-Bans 😎 - Available Now - Live Translation/ Hear other languages translated in real-time - The ‘What am I looking at’ voice assist. The Ray-Bans see your surroundings and can tell you more about it is. 🧍Digital People/Humans🧍 - AI Clones: Your digital double—voice, likeness, and all—can exist across social platforms - Live dubbing: Your live video streams automatically dubbed in different languages, with synced lip movement to match. #Meta #AR #AI #EmergingTech #FutureTech https://lnkd.in/g6htszJg

🚀 Exciting Announcement! 🌟 Join Our 20-Day Journey of Tech Discovery! 📱💡 Hey LinkedIn Fam! 👋 I'm thrilled to kickstart a thrilling 20-day series right here on LinkedIn! 🎉 Over the next 20 days, we'll embark on an exhilarating journey of discovery as we delve into 20 cutting-edge technologies reshaping our world. From AI to quantum computing, and everything in between, we'll explore the innovations driving our future forward. Why this series, you ask? Well, in today's fast-paced digital landscape, staying ahead of the curve is key. Whether you're an industry professional, an entrepreneur, or simply curious about the tech shaping our lives, this series is for you! 🚀 Each day, we'll spotlight a new technology, diving deep into its applications, potential impact, and the exciting opportunities it presents. We'll unravel complex concepts, decode industry jargon, and celebrate the ingenuity of human creativity and innovation. But here's the best part – this series isn't just about me sharing insights. It's about fostering a vibrant community of learners, innovators, and enthusiasts right here on LinkedIn! 💬💡 I want to hear from YOU! Share your thoughts, questions, and experiences in the comments. Let's spark meaningful conversations, exchange ideas, and inspire each other to reach new heights. So mark your calendars, set your reminders, and join me starting tomorrow as we embark on this exhilarating tech adventure! Spread the word, invite your connections, and let's make this journey one to remember! 🌟 Are you ready? Let's dive into the future, one tech revelation at a time! See you for Day 1 of #20Days20Tech! 🚀🔍 #TechDiscovery #Innovation #Community #FutureReady

🔥 Hackathons as community hubs driving innovation 🔥 Goddamn, that's a good keynote topic for Masovian AI Fest I can't wait to listen to. Especially since just last month, we had an extensive discussion about them during AI Breakfast in Warsaw (cc: Grzegorz Kossakowski Karol Stryja Przemek Mikus) Mateusz Kuras will share insights and experiences from Deviniti's long history of creating, hosting, and attending numerous public and internal hackathons. This presentation explores the dynamic world of hackathons as a potent tool for innovation in technology and beyond. Participants will gain insights into how these intensive, time-bound events bring together developers, designers, and business experts to collaborate on software projects that often lead to groundbreaking innovations. We will discuss the structure of hackathons, best practices for maximizing creativity and productivity, and real-world success stories where hackathons have catalyzed significant technological advancements. Join us to learn how you can leverage hackathons to foster innovation and solve complex challenges in your organization or community. 📅 WHEN? May 28th 🕐 17:00 - 22:00 📍 Microsoft Polska, al. Jerozolimskie 195a REGISTRATION REQUIRED by 24.05 - dm/comment to get a link (Waitlist on. We've reached maximum number of signups) 🏅 OUR PRINCIPLES 🏅 1. No BS content 2. Focus on providing value 3. Combine different worlds 4. Be inclusive to everyone

After 35 LIVE events and an impactful Global Summit, The Intersection of Climate, AI, and Humanity - we're taking a well-deserved June break to focus on our next big adventure: --- the Global Story Project and Summit. Here at Tech Leadership Lab, we believe in the power of storytelling to shape the future. We've spent the last months bringing you impactful events that inspire, connect, and transform. Now, it's time to step back and refocus our energy to ensure that what comes next is even more extraordinary. This break isn't just a pause—it's a strategic focus period. We're diving deep into planning, brainstorming, and creating the next wave of experiences that will set the stage for even greater impact. Think of it as a pit stop in a race: necessary, strategic, and ultimately designed to ensure we reach the finish line stronger than ever. During this time, we'll be working tirelessly behind the scenes to bring you fresh, innovative content that aligns with our mission of making a difference. The Global Story Project is all about amplifying voices, sharing diverse narratives, and fostering a global community that thrives on mutual understanding and inspiration. We can't wait to share what's next, and we're confident that this focused effort will bring unparalleled value to all of you. So, while we might be quieter on the event front this June, know that it's all for a bigger, brighter future together. P.S. Subscribe to our newsletter and get the backstage news and actionable tips before anyone else. - Subscribe here: https://lnkd.in/d9_CymNA #techleadershiplab #globastory #announcement

Has the essence of creativity 🎨 been diluted in the digital age 💻? In a landscape dominated by algorithms and data-driven designs, one can't help but wonder if creativity has taken a backseat. The push for content that 'performs' often overshadows the drive for true originality 🚀. Yet, it's imperative we remember: Creativity is not just about standing out. It's about resonating on a deeper level 🌊 with our audiences, exploring new horizons, and opening new doors 🚪 from the confines of conventional thinking 🧠. Let's challenge ourselves to redefine creativity in the digital era—not as a victim to trends but as a beacon of innovation and authenticity 💡. #CreativityInDigitalAge

🌟 Unlocking Creativity in MarketSpaces: Connecting Learning and Innovation! 🚀🎓 Hello, everyone. Let's speak about something very exciting: MarketSpaces! 🌈✨ These collaborative spaces foster creativity and invention, allowing students to engage in hands-on learning experiences. 🛠️💡 Picture this: Students get together to develop ideas, build prototypes, and test out real-world marketing methods. That is the brilliance of MarketSpaces! 🌟 Students may learn by doing, sharpening their abilities and releasing their creativity as they build marketing campaigns and launch goods. 🚀🎨. However, it is more than simply the final result; it is also about the journey. MarketSpaces teach students crucial 21st-century skills such as critical thinking, cooperation, and problem-solving, which are required for success in today's ever-changing global environment. 💼🌐 So, whether you're a student looking to explore the fascinating world of marketing or an instructor dedicated to promoting innovation, MarketSpaces provide limitless opportunities for learning, growth, and creativity. 🌟 Let's embrace these collaborative spaces and equip the future generation of marketers to flourish in the digital age! 💪📈 #MarketSpaces #HandsOnLearning #EducationalInnovation TalentServe