"External charitable initiatives...don't do anything for your own employees"
Wrong. Cynical & WRONG.
Internally, it does more than you think...
It sets an example, from the very top, which trickles down to every single one of your employees, of -
HOW . WE . DO . BUSINESS
It demonstrates with action & tangible evidence, that your business is not JUST about growth & "winning" & doing whatever it takes to stay ahead of the numbers - cutting corners, taking advantage of people, manipulation, exploitation, evasion, massaging the figures. The list goes on...
I firmly believe: there is room in business for a conscience & a decent amount of room at that.
There's a concept of: every 10% of earnings, you give away to charity.
I believe Ben & Jerry's adopted this for a while (and hopefully still do) - among others I believe.
Why would a business, whose primary goal is revenue and profit growth, give 10% of its earnings away, just like that?
That sounds like the worst CFO in the world?!
So, why?
Because those who understand the concept of love, know:
The only way to get love...is to GIVE love.
And when you figure that out, the rest is history.
I'm personally, very proud in many ways to represent #Peninsula, and this is just another thing on the list.
Be cynical...dismiss as virtue signalling - corporate patting on the back, if you will - see how far that gets you 🙄
#love > #hate
The money-making business is ruthless.
Winning is a ruthless pursuit #Mourinho
If you can win in the right way - oh it's oh so much sweeter #SirMatt #SirAlex
And, in the off chance you do happen to "lose", if you played the game in the "right" way - you can never really lose...you always win...you ONLY win...even when you "lose" 🙃
And for those who are STILL cynical about these initiatives...our group-wide charitable efforts are discussed (at the very least) once a month, in a newsletter from the SLT...they are housed neatly at the very top of our internal employee hub...and I'm sure are in even more places I haven't even learned of yet.
This isn't just: ooh get some PR, look at us doing altruistic things and then forget and never actually do anything about it.
No, these initiatives are inbuilt to Peninsula UK and I'm very much here for it 👏🏻
#JT said it best: what goes around, goes around, goes around...comes all the way...BACK around 😇
#peninsula #businesswithaconscience
We are delighted today to announce our new charity partnerships with DEBRA UK, Air Ambulances UK, and Together for Short Lives.
Peninsula Group will raise a minimum of £1m for each of these charities over the next three years, for a total of £3m.
CEO and Founder Peter Done says, “We are absolutely delighted to announce our new charity partnerships, and have chosen three wonderful charities to support. Following our successful partnership with Royal Manchester Children's Hospital, I wanted to find out what causes our employees hold close to their hearts. After reading through hundreds of nominations, there were three causes that clearly stood out, so we’re delighted to make this commitment to them today. Peninsula Group will raise £1m for each charity over the next three years, for a total minimum commitment of £3m. There is so much that we can do to help, and we’re excited about the difference we can make to each of our chosen charities over the next three years.”
Find out more about these incredible charities and read the full press release at https://lnkd.in/gUYdYNju
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