A recent survey of over 1,000 Americans by Ziff Davis' RetailMeNot revealed that 81% of consumers plan to shop on Amazon Prime Day 2024 and expect to spend a total of $521 on average. The survey also found what consumers are planning to buy. Learn more: https://lnkd.in/eCenwMB7
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🔍 Holiday Shopping Insights: Pricing vs Speed 🛒 Bank of America's recent survey reveals fascinating trends in the retail space! #Walmart stands out with the lowest average prices, making it a go-to for budget-conscious shoppers. Their secret? Smart promotions and diverse third-party offers. 🚀 On the flip side, #Amazon is unmatched in convenience, championing both availability and shipping speed. This efficiency positions Amazon for significant market share gains this holiday season. 📊 The takeaway? As retailers battle for consumer attention, Walmart's pricing strategy and Amazon's speed are reshaping the shopping experience. #RetailTrends #HolidayShopping #MarketInsights #BusinessStrategy https://lnkd.in/dfQF8ksR
Holiday shopping watch: Walmart may win on pricing, Amazon dominating on speed
seekingalpha.com
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Amazon and Walmart want shoppers to hit stores earlier this year with October sales events. Today launches Amazon's Prime Big Deal Days and yesterday was the start of Walmart's Holiday Kickoff sales. Major retailers are banking on shoppers having FOMO on limited-time deals for sparkling water makers, air fryers and shaving kits in preparation for the holiday shopping season, even as shoppers face pinched budgets. Inflation is still top concern for holiday shoppers, according to a KPMG survey, leading some to seek out deals on possible gifts. KPMG Consumer and Retail National Sector Leader Matt Kramer said shoppers have "the savviness" to research more discounts and coupons before purchasing. Neil Saunders, managing director at GlobalData, said retailers' use of flash sales and invite-only deals is an attempt to recreate the momentum seen in "door buster deals" that encouraged shoppers to line up outside stores to make impulse purchases on Black Fridays of prior years. Read more from me at Reuters: #AmazonPrimeDay #holidayshopping #PrimeDay
Amazon, Walmart court early holiday shoppers in US with limited-time deals
reuters.com
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It’s deal time in retail! Amazon, Walmart, Target, Kohl's, and others are all running, or have run, special offers to entice consumers into buying. From our early consumer tracking, the offers are attracting interest and activity. So far, around 31% of Americans have shopped the Amazon deals. Spending is running slightly above last year’s October Prime event. The three main focal points for consumers are: 1. Buying things for the holidays – especially gifts and home décor 2. Getting ‘must-have’ household items like air fryers 3. Stocking up on essentials like batteries There is a bit of impulse spending, but the approach is fairly cautious with consumers researching and seeking the best deals. A lot of consumers know what they want to buy and go to Amazon with a specific purchase in mind. The biggest point of hesitation is wondering whether to buy something on offer now or leave it to later in the season in the hope that discounts will be steeper. It was great to chat with Reuters about the trends… #retail #retailnews #Amazon https://lnkd.in/e9yTpDTv
Amazon, Walmart court early holiday shoppers in US with limited-time deals
reuters.com
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📦 #Amazon's October Prime Day could be considered the beginning of holiday shopping for many this year. What does MikMak expect shoppers to buy? How can your brand best reach them? 🌟 Find out the answers in our recent blog! #eCommerceMarketing #PrimeDay
Utilizing October’s Prime Day to Prepare for Holiday eCommerce Success
mikmak.com
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I saw a recent headline in Fortune that read, “Walmart is nabbing Target’s ‘Tar-jay’ rep as even the wealthy flock to the retail giant.” Not so fast. While I prefer Target’s in-store experience, online shopping is a whole different story. These recent headlines imply that Walmart is a store for lower-income shoppers, but this doesn’t tell the whole story. Income matters a lot less than online convenience and product availability. Thanks to a credit card benefit, I am a Walmart+ member. But when I’m searching for a specific product, I look at several websites, including Walmart, Target, and Amazon. If Walmart+ has the product at a good price and I can get it in a day or two, I buy it there. Shoppers of all types are always on the lookout for convenient experiences, enhanced by easy returns and overall efficiency. The bottom line is that my browser can go anywhere with the click of the mouse. It’s much harder for me to pick up my feet and visit Walmart when I prefer the “Tar-jay” experience instead. The recent success that Walmart has seen with higher income-level shoppers only highlights how availability and convenience of online shopping is blurring the lines of where income levels shop. That’s the real story here. So no, I likely won’t be browsing the aisles of Walmart any time soon because there are a few other stores much closer to where I live. But you will see me shop there online if the price and convenience is right.
Walmart is nabbing Target’s ‘Tar-jay’ rep and Amazon’s delivery crowd as even the wealthy flock to the retail giant
fortune.com
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On July 17, Reuters said that people shopping online in the US spent about $7.2 billion on the first day of Amazon's Prime Day, according to Adobe Analytics. Back-to-school shopping was way up on Tuesday, with a 210% increase compared to regular sales in June 2024. Overall online sales went up by 11.7% on July 16. Just to give you an idea, in 2023, shoppers spent $12.7 billion online at various stores over the two-day Prime Day event. A company called Numerator found that the average amount people spent per order on Amazon during the first 32 hours of Prime Day was $60.03, up from $56.64 in 2023. Adobe looked at over 1 trillion visits to US retail websites and predicts that Wednesday will have some good deals, like around 23% off electronics, 20% off apparel, and 15% off toys. These numbers show how much Prime Day affects the way people shop and the retail industry as a whole. #PrimeDay #AmazonPrimeDay #OnlineShopping #EcommerceGrowth #RetailTrends
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Prime Day, Target Circle Week, Walmart Plus Week - the trifecta of a perfect storm of sales events are about to hit the inflation-stressed shopper. I'd be curious to learn how your teams are preparing to take advantage of these annual events that kick off the holiday selling season. Are you offering unique items and discounts for each of these retailers in combination with an increase in retail media? Holiday sales creep is pushing consumers to spend but, there’s the question of what happens with the inventory that’s already on hand. As we all know, a dollar spent here is a dollar that cannot be spent elsewhere, so to speak. Will the shopper be retailer monogamous or click / tap wherever the best deal is? https://lnkd.in/eDC9sGEM
Target makes major changes to save you money
thestreet.com
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Spring Sale or a Spring Cleaning Sale? Amazon's 'Big Spring Sale' is an event available to all not just for Prime members. While reasons vary, high inflation and increased competition may have the ecommerce giant worried. Prime Days aren't likely going away, but the Big Spring Sale may take away some their armor of exclusivity. Over the past few days, the inflation monster has started rearing its head over the mountains of the economy, and that's spooking many, none more so than retailers. Whether opening the discount flood gates to all will make a difference remains to be seen, but Amazon has had significant success with its members-only bonanzas. The spring sale will also serve as a test of the impact, if any, from a slew of low-cost retailers like Temu and Shein, which have been on an ad-spending blitz to attract American shoppers. It's easy to play the 'cheapest around' game until others join in. What will be interesting to watch is whether physical and other online retailers hop on the spring sale next week since they've done so for Prime Days https://cnb.cx/3TdIPM9 #amazon #ecommerce #onlineshopping #consumers #inflation #retail
Amazon plans 'Big Spring Sale' that's not just for Prime members starting March 20
cnbc.com
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Amazon’s Prime Day has once again showcased its significant influence on the U.S. economy. With shoppers spending approximately $7.2 billion online on the first day alone, the ripple effects on the retail landscape are profound. Major players like Walmart and Target have responded with competitive sales, creating a bustling shopping season that drives consumer spending during a typical slow time. This fierce competition and the strategic timing around back-to-school shopping have led to a notable 11.7% increase in total online sales on July 16 compared to previous months. According to Reuters, the average spend per order also saw an uptick, indicating robust consumer confidence and spending power. This phenomenon not only benefits retailers but also stimulates various sectors, from logistics to marketing. Prime Day’s model of offering deep discounts and early access deals pulls forward demand, setting new benchmarks for retail strategies and consumer expectations. As we see increased spending in categories like electronics, apparel, and toys, the overall economic boost is undeniable. In essence, events like Prime Day are not just about sales figures—they're pivotal in shaping economic trends, driving innovation in retail, and enhancing consumer engagement. https://lnkd.in/dBah27Nj #Ecommerce #RetailTrends #AmazonPrimeDay #EconomicImpact #ConsumerSpending
US online sales hit $7.2 bln on first day of Amazon Prime Day event, Adobe says
reuters.com
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As expected, this year's #Prime #Day event has shaken things up in online shopping. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗲𝗮𝗿𝗹𝘆 𝗻𝘂𝗺𝗯𝗲𝗿𝘀, 𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀! 68% of Prime Day shoppers are extremely or very satisfied with this year's deals, and 53% compared Amazon prices with other retailers. The average order size has increased from Prime Day 2023, with a notable shift in purchasing behavior. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: ** Average spend per order: $60.03 (up from $56.64 in 2023) ** 50% of households placed 2+ orders, with 8% placing 5+ order ** Top items: Amazon Fire TV Stick, Premier Protein Shakes, Liquid I.V. Packets, Glad Trash Bags, Blink Outdoor Camera 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: ** High-income, suburban females, ages 35-44, dominated the event 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: ** 56% purchased items they had been waiting to buy on sale ** 53% compared prices with other retailers, mainly Walmart and Target Stay updated with Numerator and Yahoo Finance for ongoing insights! #PrimeDay2024 #eCommerce #RetailTrends #AmazonPrimeDay #ConsumerInsights #PrimeDayInsights #SellerSuccess
AMAZON PRIME DAY 2024 EARLY RESULTS ARE IN, NUMERATOR REPORTS
finance.yahoo.com
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