Ziff Davis Shopping’s Post

The holiday shopping season is arriving earlier than ever this year, with major retailers like Walmart and Amazon launching early seasonal sales events. With the announcement of another Amazon Prime Day in October, consumers now have access to some of the year’s biggest deals for the second time in 2024. This summer, Similarweb analyzed the top trending products and categories that consumers gravitated towards during the July Prime Day event. Electronics dominated the market, with Apple products making up an impressive 50% of the top 10 best-selling electronics. Amazon's own products also saw significant traction; security cameras accounted for 60% of the top Amazon Devices products, and the Amazon Fire TV Stick maintained its status as a best-seller on both days of the event. Reflecting on these trends provides valuable insights for retailers as they gear up for October’s #PrimeDay. By understanding which categories resonated with shoppers earlier in the year, brands can strategically stock and market their products to meet consumer demand. For instance, electronics, smart home devices, and popular branded items such as Apple are likely to be in high demand again. For consumers, these patterns suggest what types of deals to expect and how to plan their shopping. Early deal events can help alleviate the holiday season’s typical last-minute rush, expanding the shopping window and reducing stress. This gives shoppers ample time to secure the products they want at the best prices. https://lnkd.in/eMNRkCqi #HolidayShopping #PrimeDay #RetailTrends #ConsumerBehavior #Ecommerce #RetailIndustry #ShoppingTrends #SimilarwebInsights

As the Holiday sale season kicks into high gear and shoppers get into the shopping mood with Amazon's Prime Big Deal Days (Oct 8-9), how are you planning to handle "deal fatigue"? By the time #BlackFriday and #CyberMonday come along almost two months from now, will your deals still resonate, and will shoppers have money left to spend? How are you getting shoppers to shop without waiting for a sale? #ecommerce #BFCM #holiday2024

🌟 Walmart, has rolled out a dynamic Buy Box feature, revolutionizing the online shopping experience🌟 Similar to Amazon's approach, Walmart's Buy Box places a spotlight on offers based on factors like competitive pricing, ensuring a seamless and customer-centric marketplace. 🤔 Curious about the details? Walmart’s Buy Box Ineligibility Rule ensures fair play in pricing. In cases where items are substantially priced above current or recent offers on Walmart.com or rival sites, the 'Add to Cart' button and offer details are temporarily removed from the item page. Don't worry, though – customers can still make their purchase through the 'More Seller Options' transaction flow. 🛑 Walmart's Pricing Rule acts as a guardian against egregious pricing practices. Offers priced significantly higher than recent or current rates on Walmart.com or competing websites, or those potentially seen as price gouging, face automatic unpublishing. Walmart meticulously reviews listing prices and shipping fees to ensure compliance with this Pricing Rule. 📊 Pro Tip: Keep a close eye on your price competitiveness with the Listing Quality Dashboard. For an extra edge, consider leveraging Walmart's free Marketplace Repricer tool to automate your pricing strategy and stay one step ahead of the competition. #walmart #walmartmarketplace #walmartplus #digitalamarketing

As expected, this year's #Prime #Day event has shaken things up in online shopping. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗲𝗮𝗿𝗹𝘆 𝗻𝘂𝗺𝗯𝗲𝗿𝘀, 𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀! 68% of Prime Day shoppers are extremely or very satisfied with this year's deals, and 53% compared Amazon prices with other retailers. The average order size has increased from Prime Day 2023, with a notable shift in purchasing behavior. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: ** Average spend per order: $60.03 (up from $56.64 in 2023) ** 50% of households placed 2+ orders, with 8% placing 5+ order ** Top items: Amazon Fire TV Stick, Premier Protein Shakes, Liquid I.V. Packets, Glad Trash Bags, Blink Outdoor Camera 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: ** High-income, suburban females, ages 35-44, dominated the event 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: ** 56% purchased items they had been waiting to buy on sale ** 53% compared prices with other retailers, mainly Walmart and Target Stay updated with Numerator and Yahoo Finance for ongoing insights! #PrimeDay2024 #eCommerce #RetailTrends #AmazonPrimeDay #ConsumerInsights #PrimeDayInsights #SellerSuccess

On July 17, Reuters said that people shopping online in the US spent about $7.2 billion on the first day of Amazon's Prime Day, according to Adobe Analytics.   Back-to-school shopping was way up on Tuesday, with a 210% increase compared to regular sales in June 2024. Overall online sales went up by 11.7% on July 16. Just to give you an idea, in 2023, shoppers spent $12.7 billion online at various stores over the two-day Prime Day event.   A company called Numerator found that the average amount people spent per order on Amazon during the first 32 hours of Prime Day was $60.03, up from $56.64 in 2023.   Adobe looked at over 1 trillion visits to US retail websites and predicts that Wednesday will have some good deals, like around 23% off electronics, 20% off apparel, and 15% off toys.   These numbers show how much Prime Day affects the way people shop and the retail industry as a whole. #PrimeDay #AmazonPrimeDay #OnlineShopping #EcommerceGrowth #RetailTrends

I saw a recent headline in Fortune that read, “Walmart is nabbing Target’s ‘Tar-jay’ rep as even the wealthy flock to the retail giant.” Not so fast. While I prefer Target’s in-store experience, online shopping is a whole different story. These recent headlines imply that Walmart is a store for lower-income shoppers, but this doesn’t tell the whole story. Income matters a lot less than online convenience and product availability. Thanks to a credit card benefit, I am a Walmart+ member. But when I’m searching for a specific product, I look at several websites, including Walmart, Target, and Amazon. If Walmart+ has the product at a good price and I can get it in a day or two, I buy it there. Shoppers of all types are always on the lookout for convenient experiences, enhanced by easy returns and overall efficiency. The bottom line is that my browser can go anywhere with the click of the mouse. It’s much harder for me to pick up my feet and visit Walmart when I prefer the “Tar-jay” experience instead. The recent success that Walmart has seen with higher income-level shoppers only highlights how availability and convenience of online shopping is blurring the lines of where income levels shop. That’s the real story here. So no, I likely won’t be browsing the aisles of Walmart any time soon because there are a few other stores much closer to where I live. But you will see me shop there online if the price and convenience is right.

Spring Sale or a Spring Cleaning Sale? Amazon's 'Big Spring Sale' is an event available to all not just for Prime members. While reasons vary, high inflation and increased competition may have the ecommerce giant worried. Prime Days aren't likely going away, but the Big Spring Sale may take away some their armor of exclusivity. Over the past few days, the inflation monster has started rearing its head over the mountains of the economy, and that's spooking many, none more so than retailers. Whether opening the discount flood gates to all will make a difference remains to be seen, but Amazon has had significant success with its members-only bonanzas. The spring sale will also serve as a test of the impact, if any, from a slew of low-cost retailers like Temu and Shein, which have been on an ad-spending blitz to attract American shoppers. It's easy to play the 'cheapest around' game until others join in. What will be interesting to watch is whether physical and other online retailers hop on the spring sale next week since they've done so for Prime Days https://cnb.cx/3TdIPM9 #amazon #ecommerce #onlineshopping #consumers #inflation #retail

The best of all worlds in retail shopping. When I was a little girl, I loved catalogs. Especially the giant ones that came at Christmas time. I would lose myself for hours thumbing through the pages; it sparked my imagination. We had a store in our town named Consumers. It had a counter and lots of catalogs on the counter. My dad would request something out of the catalog and the clerk would go in the back and get it. This is an interesting article that looks at the convergence of brick-and-mortar and online retail shopping. Consumers are buying products online and both picking up and returning items at the brick-and-mortar version of the online store. This trend is transforming the use of the interior footprint of retail stores as more space is dedicated to “shipping and receiving” (aka pickup and returns) as the demand from consumers increases.  I prefer to shop at a retailers that has a generous return policy and in my opinion, Amazon is the best. In some locations, Amazon has a deal with the UPS store that provides convenient, no-hassle returns. You simply drop off your return and the UPS store packs and ships it for you. Another outgrowth of convenient returns is what I call ‘dollar day’ stores. The store is filled with returned goods and each day customers pay a different posted price. For example, Monday may be $2 day which means each item in the store is $2. But it’s a little like congestion pricing. On busy days the price per item increases to say $5. I can’t say for sure, but suspect they put the good stuff out on higher-price days.  #RetailShopping #OnlineShopping #BrickAndMortar #ConvenientReturns #Amazon #GenerousReturnPolicy #ShippingAndReceiving #DollarDayStores #CRE #commercialrealestate #Risk #riskmanagement

Walmart has shifted its focus to attract wealthy consumers due to the persistence of inflation, making them more price-sensitive and seeking bargains. This has given Walmart an edge over Amazon in terms of shopping convenience. The retail giant has invested heavily in improving its online presence, acquiring digital properties, launching Walmart Connect for digital advertising, and buying VIZIO HOLDING CORP to accelerate its online growth. Walmart is establishing itself as a leader in unified retailing by seamlessly merging online and offline sales channels for a cohesive shopping experience. company's extensive network of brick-and-mortar stores gives it an advantage over Amazon, especially in the grocery sector. Walmart's transformation aims to save customers money and time, focusing on convenience and innovation. The convenience offered by Walmart has attracted wealthy Americans looking for bargains in an inflationary environment. The retail giant has successfully appealed to more affluent households, with those earning over $100,000 being a significant contributor to growth. Walmart's strong position in groceries and essentials, along with its value proposition, has helped it weather the cooling demand for discretionary goods. Shopping at Walmart is considered more convenient than Amazon in certain situations, as Walmart leverages its vast store footprint for same-day delivery. The growth of affluent consumers seeking bargains at Walmart is part of a broader trend, with higher-income shoppers driving growth for the company. #walmart #amazon #modernretail #customerexperience #affluentcustomers

🍀𝗦𝗽𝗿𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗦𝗮𝘃𝗶𝗻𝗴𝘀: 𝗔𝗺𝗮𝘇𝗼𝗻'𝘀 𝗙𝗶𝗿𝘀𝘁-𝗘𝘃𝗲𝗿 𝗕𝗶𝗴 𝗦𝗽𝗿𝗶𝗻𝗴 𝗦𝗮𝗹𝗲 𝗦𝘁𝗮𝗿𝘁𝘀 𝗧𝗼𝗱𝗮𝘆🍀 Exciting news for Brands and Shopping Enthusiasts alike. Today marks Amazon's first-ever Big Spring Sale, happening from March 20th to March 25th. Similar to Amazon's Fall Prime Deal Event, which first launched in October 2022, this is another golden opportunity to attract Amazon shoppers by offering competitive deals on everything spring, from chic outdoor furniture to the latest in fashion.  📈 𝗔 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 In light of recent economic events, it's been observed that US retail sales in February grew at a slower pace than anticipated, marking a 0.6% increase month over month and a 1.5% rise year over year, as reported by the US Commerce Department. With inflation hitting 3.2% last month, the reality is that consumers are being more cautious with their spending.  🚀 𝗪𝗵𝗮𝘁 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 This unique sales event comes at a crucial time. It's an unparalleled chance for brands to enhance sales through strategic promotions. Given the current retail climate, capitalizing on this sale by leveraging advanced advertising solutions along with promotions can significantly heighten the visibility of your products, both on search result pages and product detail pages, thereby driving substantial incremental sales. Amazon's Big Spring Sale stands as a beacon of opportunity for brands looking to connect with their audience and drive meaningful engagement &sales. Let's make this spring season one to remember by offering our customers not just great products, but great value. 📖 𝗙𝗼𝗿 𝗠𝗼𝗿𝗲 𝗗𝗲𝘁𝗮𝗶𝗹, 𝗥𝗲𝗮𝗱 𝗔𝗱𝘃𝗲𝗿𝗶𝗼'𝘀 𝗕𝗶𝗴 𝗦𝗽𝗿𝗶𝗻𝗴 𝗦𝗮𝗹𝗲 𝗕𝗹𝗼𝗴 𝗣𝗼𝘀𝘁 𝗵𝗲𝗿𝗲: 👇 #BigSpringSale #RetailInsights #BrandOpportunity #SalesStrategy #MarketingMagic