📈 Something for us in #Sportsbiz to continue to watch: According to Axios, Americans continue to disengage in political and general news, as evident in the web traffic data screenshot below. This aligns with the increase in average viewership across sports; for example, in 2023, the NFL saw a 7% increase in viewership at 17.9M on average, per ESPN. We expect to see this translate to more brands coming to the table in 2024 to acquire and expand sponsorship rights and assets from sports properties, athletes, and broadcasters. It will be interesting to see how this continues as we lead into the election, and how this impacts churn on streamers who are acquiring sports rights. Shout out to Sara Fischer for the stellar media coverage.
Super insightful 📈 Amir Zonozi Would love to see the data over the last 3 or 4 elections.
When I took Sports Sociology (shout out Professor Crosset) at UMass Amherst, one lesson that really stuck out to me was how we as people are able to take the unserious (sports) seriously in times of uncertainty/fear/stress etc. I wonder if this is a part of an ebb and flow of our society or if this means a general downwards trend of news consumption (in the traditional medium) in the near future. Very interesting statistic!
Stats we love to see 📈 💪🏼 There's a reason The Athletes Podcast numbers are up as well!!!
Absolutely. Everyone I know is tuned out. Maybe it will be different in the fall once things are solidified.
Interesting but not surprising perspective to see around how people are searching more for "truth" in what's being pushed to them via whatever medium they consume vs just "trusting it". Sport's truths play out in real-time on the field - hard to beat that.