Zoomd Technologies (TSXV:ZOMD) (OTC: ZMDTF)’s Post

A lot has happened in retail media so far this year, and keeping up with all these updates in a rapidly evolving landscape can be challenging. For a concise and informative recap, check out eMarketer’s latest article, which dives into 7 major moves reshaping the industry, driven by groundbreaking retailer partnerships and new tech: https://lnkd.in/ggAnRXa2

“It does start to feel like they’ve got that surround sound on the consumer,” Jennifer Kohl (VML). “They have probably one of the better balances of footprint, in-store and then the digital piece, the dot-com aspect of it.” Read more in Digiday about our advances in #retailmedia and #measurement transparency.

The retail media space is heating up 🔥 Here are some takeaways from listening to Andreas Reiffen, CEO of Pentaleap, at Advertising Week New York: 1. Fragmentation is a challenge on both sides of the marketplace. Retail companies need a self-service platform to onboard long-tail sellers with few SKUs. Advertisers need a way to manage the multitude of retail media networks, especially the smaller ones. 2. User experience cannot be overlooked. Users must be able to search, find, and buy what they need easily. Ads should be an integral part of that experience, not a distraction. Ad sales are a function of e-commerce sales – if e-commerce sales don’t grow, ad impressions won’t either. 3. Speed is crucial. If you, as a retailer, are late to the game, you need to hit the ground running by buying rather than building, and stitching together state-of-the-art technology in a seamless way. Retail media networks act as walled gardens, making it difficult for advertisers to cross-list for scale. The future of retail media will likely be programmatic, at least for smaller players, and perhaps big tech will seize the opportunity for full aggregation. What do you think? I’d love to hear your thoughts! #AWNewYork2024 #RetailMedia

Retail media is on the rise—and it’s reshaping how businesses drive growth. With the right strategy and tools, you can tap into new revenue streams and engage customers like never before. Here’s why retail media should be on your radar: 🔍 Unmatched customer engagement: Reach consumers where they’re already shopping with personalized ads that capture attention and boost conversions. 📊 Data-driven insights: Leverage first-party data to optimize ad performance, especially in a world with tightening data privacy rules. 💡 Scalable solutions: Tools like Innervate’s plug-and-play platform make it easy to launch, iterate, and optimize campaigns across channels. Curious to learn more? Check out how retail media can transform your marketing strategy. https://hubs.li/Q02Z2Nfm0 #RetailMedia #AdTech #DigitalMarketing #CustomerEngagement #DataDrivenMarketing #CXOptimization #MarketingStrategy

Super excited to chat with Colin tomorrow about how brands and retailers can enhance their Retail Media strategies across Onsite, Offsite, and In-store. We'll dive into the power of 1st party data, strategies to win the digital shelf, and the biggest opportunities for growth. Link below if you'd like to join us! #retailmedia #miraklads #marketplace #closedloop #firstpartydata

Curious about what it really takes to excel in today’s fast-changing Retail Media landscape? Join us tomorrow at 3 pm GMT for an exclusive RetailX webinar hosted by InternetRetailing with Colin Lewis, Director at Retail Media Works, and Simon White, Sales Director at Mirakl Ads, on “Strategies to Navigate and Thrive Across Onsite, Offsite, and In-Store Channels.” In this insightful session, backed by global case studies, you’ll learn: ▶️How sponsored search can provide a winning edge on the digital shelf by delivering highly relevant ads that resonate with today’s consumers. ▶️How to empower your marketplace sellers and optimise owned inventory by monetising mid and long-tail advertisers through AI-driven, self-service tools. ▶️Growth opportunities in off-site advertising on platforms like social media, the open web, and connected TV. ▶️Key tactics for enhancing the in-store experience to increase customer engagement. ▶️The powerful role of 1st party data in amplifying performance across all three channels. Don’t miss the conversation, register here: 👉https://lnkd.in/dAN5YQHZ #RetailMedia #InternetRetailing 

If your marketplace drives 25% of online revenue, why isn’t it generating over half of your retail media revenue? Tune into this RetailX webinar with Colin Lewis and Simon White at 3pm on the 13th of Nov to explore untapped growth opportunities across onsite, offsite, and in-store channels!

🤖 How have retailers leveled up in-store technology to support better retail media campaigns for brands and better experiences for shoppers? ⚙️ Cyndi Loza, Managing Editor of Member Content at the Path to Purchase Institute, weighs in during The Power of Three: Leveraging Technology for Retail Media Success. ⚡ As retailers look for additional ways to reach consumers at their point of purchase, they've added numerous new touchpoints, including digital screens at checkout, in-store audio, digital kiosks and video at gas pumps. They've also added more ways for advertisers to activate and measure in-store retail media campaigns. 🛒 With the vast majority of purchases still happening at brick-and-mortar retail, these additions are a no-brainer, says Cyndi. 🔗 Watch more of Cyndi's thoughts below and catch all of her insights now in The Power of Three: Leveraging Technology for Retail Media Success, streaming now on demand here: https://lnkd.in/eCSBgtXE #retailmedia #retailmedianetworks #retail #marketing #webinar

Trust and transparency are essential for fostering positive relationships between retailers, advertisers, and consumers which inturn results in spends. As Criteo's Stephen Howard-Sarin puts it, "Trust + Transparency = Spend". Check out the full report developed by Coresight Research research now to understand how this impacts you: https://bit.ly/40j7MJm Sponsored by Criteo #Trends2025 #RetailMediaTrends #ConsumerInsights #TeamCriteo

Scaling RMN are not easy...“When prioritizing connections, key considerations are scale, inventory quality, targeting capabilities and impact. When we invest in building the connection, we want to ensure we can deliver the value customers have come to expect. Criteo’s scalable model enables Pacvue to onboard new retailers in seconds, a process that would otherwise take months with a traditional one-by-one approach, significantly accelerating our clients’ time to market.” Checkout Melanie Zimmermann's article on how she's successfully accomplishing RMN at scale at Criteo #retailmedia #criteo #pacvue