Addressing the nationwide reality that homeownership rates among Gen Z and Millennials are historically low, the team at Nido approached us with a mission to launch a platform that would help renters save for a down payment, one rent payment at a time. From this brief, Zoyes created a go-to-market tool box for Nido—complete with a new name, logo, kinetic brand identity, and a sleek, intuitive digital experience. Nido, which means nest, is bold, memorable, and perfectly suited for the app environment. Central to the brand identity is the confident and dynamic “N” logomark. This mark is paired with an inviting sans-serif typeface, vibrant gradients, and interlocking shapes that convey a sense of financial empowerment and trust. Complemented by a pattern and a color palette that embodies wealth and growth, Nido's new brand lies at the intersection of simplified education and approachable expertise. To view the full website, visit nidorewards.com. #brand #design #brandidentity #websitedevelopment #zoyescreative
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