ZTransform’s Post

We wrote these 2024 digital trends - and Charlie Beall recorded this interview - well before last night's NFL game in Buffalo. Which was notable because of the snow drifts fans needed to plough through in order to find their (or any) seat. Freak weather is freak weather - nothing anyone can do about that. But it goes to show the challenges that all sports, in all countries globally, will have as our home-viewing experience gets more and more sophisticated (and weather-proof!) In response, stadia will have to become smarter. This is already happening - with trail-blazing arenas like Levi's in San Francisco, SoFi in Los Angeles, the Tottenham Hotspur Stadium in London, and the Allegiant Stadium in Las Vegas (venue for next month's Super Bowl). The Sphere, also in Vegas, also showed us in 2023 how buildings can become broadcast tools, interactive media, and advertising inventory. This digital trend will continue through 2024 and beyond. Fans will increasingly expect the in-person experience at games to be as advanced as their home tech.

Stadiums in South Africa are definitely on the right path but is there more that can be done to improve the fan experience and to make stadiums smarter? With many events struggling to fill stadiums, this thinking might be the key to getting fans back and filling our magnificent stadiums in this country.

Sports stadiums are no longer just physical buildings. They’re interactive broadcast experiences for your fans that delve far into the entertainment realm and with that create a whole new experience. So what does a 'smart' stadium look like in 2024? Charlie Beall, one of the industry's sharpest thinkers, lifts the lid on how venue owners can step up to maximise on the opportunity this year. ⤵ Watch the full conversation with James Emmett on the latest edition of Leaders in Focus, in partnership with IMG, as we analyse the key digital trends set to shape sport in 2024: https://bit.ly/3HefRWJ

Dive into spring with a game-winning strategy by syncing your events with the season’s hottest sports showdowns. ⚾ From #MLBOpeningDay to the #NCAAFinalFour, here’s an insider’s look at this season’s most anticipated sports, matched with experiences from Interactive Entertainment Group that will elevate your event to championship status. https://lnkd.in/eVW-tA99 #eventengagement #eventexperiences #corporateevents #corporateentertainment #eventmarketing #experientialmarketing #experientialevents #eventactivations #interactivegaming #sportsmarketing #fanengagement #fanactivations

Ready to step up your high school or college sports pre-game? Enjoy a fully customized pre-game "broadcast" that can be played over your athletic facility's PA system, including team and school-specific announcements, music playlists, sponsor ads, PSAs, player introductions, and much more. Contact beaubecraft@gmail.com or message me here to learn more and get started today. *This is a heavily edited example. Certain elements (including music) have been removed or edited to create a shorter listening example. Fully-produced pre-game broadcasts are up to one hour in length.

The Future of Sports: Data Analytics, presented by KORE sounds like it'll be an insightful discussion which will dive into the importance of data analytics in sports as it relates to performance, business decisions, fan engagement and more. I highly recommend checking this out to anyone working in, or looking to enter, the sports industry. ⬇ #SportsTech #FanEngagement #DataAnalytics

Real Impact is ready to redefine your sports viewing experience with cutting-edge technology and unparalleled attention to detail at the BPL.  Get ready to witness the legends like never before. Real Impact sets the stage with 34 cameras, including the Spider Cam and Hawk Eye Cam, ensuring every moment is captured flawlessly. Step into the action with Real Impact's precision, offering smooth transitions and boundary-hugging shots for an unparalleled experience. Step into the future of sports broadcasting with Real Impact's 4K production at the BPL. From crystal clear clicks to HD close-ups, Real Impact brings you the best in live sports coverage with IR graphics and breathtaking visuals. Don't miss out on the action! Get ready to be immersed in the excitement of the BPL like never before. #sportsbroadcasting #bpl #livesports #atheletics #play #sportstech #dynamics #fanengagement #sportsentertainment #production #sportscontent #stadium #sportsmedia #broadcasting #insights #behindthescenes #sportsanalysis #explore #realimpact #productionperfection

At the risk of repeating myself, here is another cool instant replay workflow from Captivate. Why use traditional scoreboards when there are so many awesome direct view LEDs available now? With Captivate you have an all in one digital scoreboard, instant replay, crowd reaction, hype/ kiss cam solution. Its extremely affordable and easy to learn. Oh yeah and we send out all the nice video flavors, SDI, HDMI, NDI, UVC. You should probably hit us up to chat about it.. Sales@newblueinc.com #directviewled #digitalscoreboard #newblue #captivate #sportsvideo

Fubo’s sports focus sets it apart from other vMVPDs. Here are 4 ways the approach hurts-helps the service with sub acquisition, ad ARPU, tech development, and strike resilience. https://lnkd.in/gAQZAJEU

Max Sports So much to unpack in this announcement from Warner Bros. Discovery about their new streaming sports tier on the platform formerly known as HBO Max. - A coupla weeks ago I said that the new Spectrum deal with The Walt Disney Company would alter the way all programming/MVPD contracts would be written. Disco Bros likely agrees and is getting out ahead of it by creating a sports tier to negotiate with. - Way back in February, I dropped a study about streaming sports, demonstrating how it would be central to the new streaming economy. (https://lnkd.in/ePeB-UJx) This move shows that WBD is going to help make this true - and tips Zaslav’s hand as to just HOW badly they need to renew their deal with the National Basketball Association (NBA). - “The Bleacher Report Sports Add-On?” Seriously? First Warner Brothers Discovery. Then MAX. Now this? Zaslav is worse at naming stuff than Elon Musk. Sometimes the obvious is the right answer. Just call it “Max Sports.” - Ultimatley this is a good and smart move. Just makes you wonder why they ran out the clock before doing it. https://lnkd.in/ep-VTguP