I've built multiple consumer-facing products in both web2 and web3. Here are 3 of the biggest product challenges in web3 (and how to overcome them):
𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 #𝟭: 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗕𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻𝘀.
Navigating the complexities of making products compatible across various blockchain platforms is no small feat.
It's like building an app for iOS, Android, web—then 100 more protocols.
To tackle this, build adaptable and modular architectures that can easily connect with different blockchains. This ensures your product remains flexible and future-proof.
(Shout out to the team at SphereOne and BD3 member Will Tebbe for building 'AI wrappers,' so users can just say, "convert my ETH on Arbitrum to Solana," without needing a wallet on every blockchain.)
𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 #𝟮: 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝘀𝘀𝘂𝗲𝘀.
Scaling web3 products to manage high transaction volumes without losing speed or user experience is crucial.
Utilize layer 2 solutions to enhance throughput and reduce latency. Regular performance testing and optimizing code can further ensure your product meets demand without faltering.
𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 #𝟯: 𝗨𝘀𝗲𝗿 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.
For many, the world of crypto wallets, blockchain concepts, and dApps is uncharted territory.
To simplify this, create intuitive user interfaces and provide educational resources within the app. Guided tours and contextual help can demystify the process, making it easier for new users to engage with your product.
👉 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗝𝗼𝗶𝗻 𝗮 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗡𝗲𝘁𝘄𝗼𝗿𝗸.
To conquer these challenges, learn from those who've mastered the art.
That's why Brandon and I launched BD3, an invite-only network where hundreds of go-to-market crypto professionals share insights on sales, marketing, and product strategies.
Join us to simplify your go-to-market approach, build better web3 products, and collaborate with the best in the industry. Sign up today (link in comments) 👇
See you there!
Marketing & community building @ ZTX
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